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Henry chee wei Cheah

Henry chee wei Cheah
Shenzhen Technology University · Business School

Doctor of Philosophy

About

13
Publications
17,434
Reads
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40
Citations
Citations since 2016
13 Research Items
39 Citations
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2016201720182019202020212022051015202530
2016201720182019202020212022051015202530
2016201720182019202020212022051015202530
Introduction
Dr. Henry Cheah, Associate Professor of Marketing, from Shenzhen Technology University. He obtained his Ph.D. in Marketing from Monash University and an MBA degree – with High Distinction. Before joining academia in 2017, he was an entrepreneur and had hands-on experience in international marketing. Henry was in furniture export business for 16 years. His furniture products were exported to 47 countries, including North America and the Middle East.
Additional affiliations
November 2019 - present
Shenzhen Technology University
Position
  • Professor (Associate)
Education
December 2014 - November 2018
Monash University (Australia)
Field of study
  • Industrial Marketing
December 2011 - January 2013
University of Malaya
Field of study
  • International Business

Publications

Publications (13)
Article
Full-text available
Purpose This study aims to investigate the influence of perceived risk, including financial, functional, aesthetic, sanitary, psychological and social risks, on the intention to purchase second-hand clothing (SHC) between SHC consumers and non-SHC consumers based on perceived risk theory. Design/methodology/approach A total of 290 responses were c...
Article
Full-text available
Purpose The demand for second-hand clothing has risen rapidly in the past few years. Yet, the understanding of the motivations of consumers buying second-hand clothing is very limited. The purpose of this study is to propose and empirically test an integrated model of the theory of planned behaviour and the theory of consumption values to explain c...
Article
Full-text available
Purpose: Underpinned by the legitimacy perspective, this study explores how ride-hailing services are legitimized through resource exchange among the industry players. We explore the types of legitimacy involved in the legitimation process. We also examine the political games being played by the actors to attain legitimacy. Design/Methodology/Appr...
Article
Full-text available
This study uses the network perspective to explore how political, business, and social actors collectively address the housing needs of the urban poor in Malaysia. A multiple-case study approach was used to compare strategies to resolve sustainable housing issues across three urban states in Malaysia. The findings were drawn from interviews with ac...
Article
Full-text available
Purpose: Although the bubble tea market has been growing rapidly in recent years, not many studies have been conducted to understand why consumers revisit bubble tea stores. This study aims to understand consumers' intention to revisit bubble tea stores drawing on the theory of planned behaviour. Design/methodology/approach: Using the online surve...
Article
Full-text available
Drawing on ‘market-as-network’ and collective sensemaking theoretical lenses, this study examines the determinants of organizational sensemaking in the regulated housing market and how organizational sensemaking impact the overall housing market over time. This study adopts a qualitative case study method by inviting twenty interviewees from the Ma...
Article
Full-text available
Purpose: The main purpose of this study is to explore how online food delivery (OFD) service quality influences customer satisfaction and customer loyalty. Methodology: 307 usable data collected from existing users of OFD services in Malaysia are used to verify the proposed hypotheses through partial least squares structural equation modelling (PL...
Article
Full-text available
This study demonstrates that vignette, when added to the in-depth interview, is a useful data collection method to uncover the hidden truths in the socio-political sensitive business environment. The vignette method's ‘less personal’ nature motivates the participants, who initially declined to be interviewed, to accept the interview invitation. Thi...
Article
Full-text available
Purpose Rapid urbanization and the influx of rural residents to urban cities has led to the growth of informal settlements globally. Drawing on institutional theory, this paper aims to examine institutional actors’ legitimacy seeking behaviour to housing issues and their responses to regulative, normative and cultural pressures. Design/methodology...
Chapter
Full-text available
This study discusses the evolution of supply chain and the growing importance of dual marketing strategies. To understand the concept of dual marketing, we present a scenario faced by property developers in Malaysia on the impact of public policy on dual marketing strategy. This study is to uncover (1) the reasons why and how property developers ad...
Article
Full-text available
Purpose: Using a combined IMP network approach and institutional theory, this paper aims to explore why firms exploit dual marketing strategy that targets both the consumer (B2C) and business markets (B2B). This study uses the regulated housing market as its research context in examining how housing developers cope with government intervention when...
Article
Full-text available
This study examines the institutional setting and decision-making structures among key industry actors in the Malaysian housing industry, using the IMP Network Approach and Institutional Theory as theoretical lenses. The aim of this study is to uncover the role of NGOs, housing developers and the government at a collective level within a highly reg...
Article
Full-text available
This study empirically examines the motives for residential property investment in Malaysia. From a sample of 251 online residential property forum participants with experience of purchasing residential property, the financial and non-financial motives of residential property investment are analysed. In addition, the role of gender in property inve...

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Projects

Project (1)
Project
Institution and network influences on E-hailing business model, and how it disrupts the traditional taxi industry?