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I am a journalism practitioner, lecturer and researcher in journalism studies. My current research topics are Public Service Media (PSM) and digital transition, journalism innovation, digital strategies of PSM organisations, management of public value in commercial platform environments. I am currently working on a study for the Otto Brenner Foundation in this field. I teach at Hochschule Darmstadt and Hochschule Rhein-Main. My subjects are AV journalism, journalistic basics, digital innovations
The digitalisation of media markets is calling the legitimacy of public broadcasting into question. Willingness to pay a licence fee is declining, and young people hardly use radio and television anymore. How is ARD responding to these challenges? In this study, Henning Eichler examines strategic approaches and new journalistic formats in terms of...
This presentation gives an overview and insights in my findings from my recently published study "Journalismus in sozialen Netzwerken. ARD und ZDF im Bann der Algorithmen?".
Journalists and editors who create content for social networks must align their workflows and their content with the conventions and logic of the platforms they use. Characteristics of platformization can be identified here. As contributors to the platforms, they become dependent on technical infrastructures and algorithms. How strong is the influ...
This paper presents central results of a dissertation which examines the strategies with which ARD and its state broadcasters are reacting to the digital media change. The key challenges are changed media usage and the related legitimation crisis of PSB. The study pursues the approach of identifying and examining innovations in the areas of process...
This presentation provides an overview of the key findings of my completed dissertation.
The presentation shows an interim status of my current research project. First results of the guided interviews show characteristics of plaformization in editorial work. A conflict of interest between public service media quality criteria and functionalities of social networks is emerging.
This dissertation thesis examines the strategies with which ARD and its state broadcasters are reacting to the digital media change. The study pursues the approach of identifying and examining innovations in the areas of processes and products. It attempts to pinpoint basic strategic orientations and then focuses on case studies. Here, the emphasis is on journalistic formats produced for commercial third-party platforms. A key finding is that these formats are clearly aligned in form and content with the respective platforms used. They contribute to the further development of ARD from a PSB to a PSM organisation but the question arises to what extent editorial staffs are influenced by the logics of platforms. It becomes clear that ARD must enter into a discourse to clarify how it can guarantee and develop its values on third-party platforms. Furthermore, the study shows that expectations concerning cross-media structures regarding product innovations can be too high and that digitalisation puts federalism under innovation pressure.
In this study, I explore the question of how PSM shape their relationship with commercial third-party platforms. Especially in order to reach young audiences with journalistic content, social networks have become indispensable distribution channels for PSM. Some innovative formats achieve remarkable reach and create new journalistic forms. However, they are in an asymmetrical relationship to the platforms used. Commercial algorithmic logic can run counter to journalistic quality criteria. Media organizations make themselves dependent on commercial platforms, among other things, in terms of infrastructure and the way algorithms work. How do PSMs in Germany manage their relationship with social networks at the editorial and management level? How pronounced is the awareness of the problem and how is the topic addressed? I am investigating these questions in a study funded by the Otto Brenner Foundation.