
Hema Zulaika HashimUniversiti Teknologi MARA | UiTM · Faculty of Art and Design
Hema Zulaika Hashim
Doctor of Psychology
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17
Publications
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19
Citations
Citations since 2017
Publications
Publications (17)
Designomics', a new terminology is derived from the two words, 'design' and 'economics'. The value of a particular design is determined by the theories of economy in this influence. This research bares the objectives of developing guidelines and criteria for designers to adapt the concept of designomics in the jewellery industry. The aim of this st...
Design is the designer’s thumbprint of aesthetic values imprinted in a creative role to exhibit capability in realizing a customer’s innermost desires for the perfect jewellery. Design plays an important role in the jewellery industry as it determines the success of a jeweller in terms of integrity and brand name within a certain class or categoriz...
Designomics, a new terminology is derived from the two words, ‘design’ and ‘economics’. The value of a particular design is determined by the theories of economy in this influence. This research bares the objectives of developing guidelines and criteria for designers to adapt the concept of designomics in the jewellery industry. The aim of this stu...
The Malay proverbs are one of the traditional Malay literary works that resemble other literary works. In addition, various aspects and learning for the purpose of educating and teaching and for aesthetic satisfaction are also used by their authors to benefit the readers. The simple but meaningful style of conveying values is useful thoughts for li...
The term ‘wedding ring’ is commonly used to describe the rings given by either or both the bride and groom during marital ceremony. The significance of wedding rings may differ in accordance to the people’s culture, history, and religion. Particularly among the Malays, there is no specific design or characteristic of a ring to portray their marital...
It has been known that ideas in the textile design field are currently limited. The ‘new material surfaces’ main purpose is to improve the current problem in the textile design’s field. From design success factor, it was claimed to be able to increase waste recycling and produce the new specialized material in making the textile products from recyc...
“Seed-based jewelry” is apart of material can be differentiate from the physical factors that must be present, an art form. The shape and color of the jewelry and the materials used and blended with flows when worn all come together into an artistic statement. Within the realm of jewelry design, technology development and industrial revolution caus...
the significance of wedding rings is strongly influenced by the culture of the people. In the Malaysian culture, rings are perceived as a gift from the groom to the bride and vice versa unlike wedding rings in the western culture which are perceived as a symbol of one's marital status. Thus, the design of a wedding ring or a pair of them differs in...
It has been noted that the motifs portrayed in Malay decoration especially in jewelry are known by their practices and strong beliefs in traditional customs and teachings. Therefore, the motifs applied in jewelry (particularly floral pattern) in symbolizing the Malay identity have a potential to preserve culture and heritage. These motifs can be pr...
“Seeds-based jewellery” is a new embedded invention process which is an “eco-friendly jewellery” product that reflects the use of organic elements in jewellery design. Therefore, a few appropriate seeds are resolved and used with metal to create a unique style of urban fashion. The research puts emphasis on the type of seeds that is available in th...
'Cyclic Stone' is a new branding terminology. It is a process which involves various recycle materials, exploring the potential of waste possibility into new form of gemstone. The focus point of this theoretical framework study is to investigate a substance that can be adopted into Design Economic (Designomic) on creating Jewellery Design. This pap...
Projects
Projects (2)
The role of design in business can be understood as having an overwhelming of design work on economic relationships.
In the emerging context of correlation between design as a complex business activity, studies are beginning to emphasize domains are interconnected to each other.
There is a need in integrating design and economic development issues in jewellery industry as this significant to increasing the existing exposure and empathetic of designing