Helle Alsted Søndergaard

• PhD
• Professor (Associate) at Aarhus University

É hora de reduzir as barreiras para a inovação aberta no setor público a fim de melhorar a capacidade do governo de atender às necessidades da população.

It is increasingly common for organizations to rely on crowds to support their innovation processes. In this chapter, we extend our understanding of how crowds can be involved in different stages of the innovation process. We present a conceptual model that highlights four main stages of crowd involvement: problem formulation, solution generation,...

Purpose Companies utilize increasingly capable Artificial Intelligence (AI) technologies to deliver modern services across a range of consumer service industries. AI autonomy, however, sparks skepticism among consumers leading to a decrease in their willingness to adopt AI services. This raises the question as to whether consumer trust in companies...

Contributing to the understanding of drivers for innovation, we report the first study of the value base of consumer innovation. Based on a survey with representative samples across ten European countries (N ≈ 10,000), about 5 per cent of participants are engaged in innovation activities in their leisure time, which is in line with earlier, single-...

Firms increasingly implement internal crowdsourcing to access the creative inputs of their wider crowd of distributed employees. Although internal crowdsourcing initiatives have attracted increasing attention from research, there is still a limited understanding about employee participation in these platforms. Previous studies have mainly focused o...

The interorganizational innovation literature is primarily focused on the intended outcome of the innovation process, i.e. innovation performance. Thus, when professional users are brought into an innovation process, the intention is to create a superior innovation based on a wider set of resources including intimate knowledge of user needs. In thi...

Purpose The purpose of this paper is to examine how organisational activities that formally provide employees with work autonomy explain the performance of open innovation (OI). Design/methodology/approach The study reports the results of mediation analyses conducted on the basis of survey data from 307 firms. Findings The economic benefits of bo...

Prediction of sales for short life-cycle products can be problematic. Generic predictive models based on past launches may provide only crude historic data which are unsuited for distinctive, innovative products. This paper investigates the role of online communities in providing pre-launch data to predict post-launch sales. We argue that levels of...

Esbjerg, L., Pedersen, M., Pederson, R., Kristensen, N. H., , C. F., & Søndergaard, H. A.Borup-Jørgensen

In order to increase the new product development (NPD) success for novel food products, it is crucial to understand how information can be optimally disseminated within companies. This systematic literature review concentrates on factors influencing internal communication between market and technology experts within the NPD process from a food indu...

Despite the massive interest in open innovation, limited attention has been expressed concerning the intra-organizational challenges in implementing it. An exemplary issue is the unwillingness of employees to undertake extra-organizational knowledge transactions in the form of negative attitudes against the sourcing of external knowledge (the not-i...

This paper investigates the role of internal contingencies in explaining performance implications of open innovation by addressing the questions: does openness drive innovation performance? And if so, what organizational activities impact the effectiveness of both the inbound and the outbound approaches to openness? The empirical basis of the study...

External sourcing is increasingly seen as important for obtaining new and valuable knowledge and resources for new product development. However, when it comes to the specifics of choosing between sources and types of relationships, little is known on the NPD project level. This paper strengthens and expands existing research by investigating how th...

Within a short timeframe, the notion of open innovation has been established as an important, if also contentious, topic for both researchers and practitioners. Thus some observers have suggested that open innovation is the next big thing in innovation, while others argue that it is merely old wine in new bottles. This paper investigates the extent...

The inherent challenge of investigating food choice of new products for children is that more than one person is involved in the long-term decision-making. Parents decide in the purchase situation while children pass their verdict when they consume the meal. In this paper we suggest linking family decision-making and food choice, and reveal results...

The inherent challenge of investigating food choice of new products for children is that more than one person is involved in the long-term decision-making. Parents decide in the purchase situation while children pass their verdict when they consume the meal. In this paper we suggest linking family decision-making and food choice, and reveal results...

Purpose – The need for better links to the market as well as improved internal sharing and use of market information has been stressed as central for market‐oriented product development. This paper aims to suggest a conceptual model for the identification of relevant market information (based on the understanding of consumers' vertical and horizont...

Purpose – Aims to ascertain whether a well‐known theory within consumer research – a means‐end chain (MEC) – can be used as a catalyst to achieve market oriented product development. Design/methodology/approach – Describes a case study, involving a Danish food manufacturer, where a MEC approach was introduced to a cross‐functional development team...

The use of enzymes in food production has potential benefits for both food manufacturers and consumers. A central question is how consumers react to new ways of producing foods with enzymes. This study investigates the formation of consumer attitudes to different enzyme production methods in three European countries. Results show that consumers are...

Purpose – Aims to ascertain whether a well-known theory within consumer research – a means-end chain (MEC) – can be used as a catalyst to achieve market oriented product development. Design/methodology/approach – Describes a case study, involving a Danish food manufacturer, where a MEC approach was introduced to a cross-functional development team...

Consumers' product choices are increasingly influenced not only by the attributes of the products themselves, but also by characteristics of the way in which the product have been produced, including factors like origin, working conditions, and production technology. Genetic modification (GM) is a production technology whose application to the food...