Helle Aggerholm

• PhD
• Professor (Associate) at Aarhus University

The field of strategic management deals with the intended and emergent initiatives taken by managers on behalf of owners, involving utilization of resources to enhance the performance of (business) organizations in their external environments. Traditionally, strategic management consists of three elements, strategic analysis, choice, and implementa...

This entry provides an introduction to the theory of cocreation of meaning, at both a microlevel and a macrolevel. Rooted in symbolic interactionism, the cocreation of meaning theory sees human beings as constructing social reality in a shared, dynamic, and social process of meaning‐construction. Through the facilitation of such microlevel dialogic...

Purpose Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy influence, add value to and challenge conventional recruitment communication management. Design/methodology/approach The study draws on a reflexive dialogical research approach,...

This entry describes strategic planning as a pervasive practice in modern organizations and as an academic field, one which has evolved from the classical, rational model of strategic planning to recent empirical work on integration, coordination, and communication as intermediate outcomes. The entry examines changes over time in strategic planning...

Dieser Beitrag befasst sich mit sozialen Technologien und digitalen Medien in der Rekrutierungskommunikation. Soziale Technologien und digitale Medien sollen zur Wertschöpfung in Organisationen beitragen, indem sie es Unternehmen ermöglichen, Dialoge mit Stakeholdern zu initiieren, partizipatorische Prozesse zu fördern und demokratische Ideale zu v...

Purpose – The purpose of this paper is to link the authentic, communicative activities, e.g. organization-wide meetings at the micro-level, to the institutionalized practices at the macro-level within an organization, e.g. change management decisions and communication strategy (Steyn, 2003). Thus, the concern is with the relationship between instit...

Within the theoretical frameworks of strategic communication and legitimation and through the use of a case study analysis, this article investigates the creation of managerial legitimation towards internal stakeholders in text and talk as a particular mode of strategic communication in a public sector organization. Following a theoretical discussi...

Over the past fifteen years, organizational routines increasingly have been investigated from a process perspective to challenge the idea that routines are stable entities that are mindlessly enacted. We summarize in this chapter what constitutes a process perspective on organizational routines, and document some of the major areas of recent inquir...

The aim of this article is to study employees’ discursive construction of disparate survivor responses. The analysis reveals how employees position themselves simultaneously within different types of categories by use of discursive actions. Drawing on various discourses, the actors reject having one solid core of identity and instead signal the exi...

Heightened concern with global issues has led to shifts in corporate social responsibility (CSR) programs. To capture the distinct nature of this global focus, researchers have developed a three-generation CSR typology. In this paper we first evaluate the usefulness of this typology for understanding corporate approaches to CSR by examining how s...

This paper shows how ambiguity arises across multiple strategizing activities through the presence of multiple strategic actors within and across different strategizing phases. During the authoring phase, the intentionality of the different management actor voices becomes detached from the meaning expressed in the strategy text, resulting in a deco...

The aim of this paper is to present and discuss some of the main findings from a large survey of internal crisis management and crisis communication conducted in the spring of 2011 among public and private organizations in Denmark (the ICMCC survey). The survey was conducted among the 367 largest private companies (selected from DK 1000, establishe...

The overall purpose of this article is to raise our understanding of strategic communication defined as communication of strategic goals (Hallahan et al., 200723. Hallahan , K. , Holtzhausen , D. , van Ruler , B. , Verčič , D. and Sriramesh , K. 2007. Defining strategic communication. International Journal of Strategic Communication, 1(1): 3–3...

Purpose The purpose of this paper is to reconceptualise employer branding in sustainable organizations at the intersection of branding, strategic human resource management (HRM) and corporate social responsibility (CSR). Design/methodology/approach Based on an outline of current conceptualisations of employer branding, the paper discusses the stra...

Purpose Good stakeholder relations are crucial for the corporate image and reputation of modern organisations. One important management tool for use in successfully establishing good stakeholder relations involves management conversations. Until now these conversations have not been investigated extensively either in general or specifically within...

Purpose – Good stakeholder relations are crucial for the corporate image and reputation of modern organisations. One important management tool for use in successfully establishing good stakeholder relations involves management conversations. Until now these conversations have not been investigated extensively either in general or specifically withi...

Intern kommunikation under forandring giver en teoretisk og praktisk indføring i de tekster, genrer og kommunikationsformer, som den interne kommunikation i private og offentlige virksomheder eller organisationer typisk omfatter. Dertil kommer en indføring i opfattelser af kommunikation, organisation og ledelse, som er relevante for arbejdet med de...

Purpose Good stakeholder relations are crucial for the corporate image and reputation of modern organisations. One important management tool for use in successfully establishing good stakeholder relations involves management conversations. Until now these conversations have not been investigated extensively either in general or specifically within...

I perioden november til december 2007 har Center for Virksomhedskommunikation ved Handelshøjskolen, Aarhus Universitet gennemført en spørgeskemaundersøgelse, hvis formål var at undersøge, hvordan virksomhederne bruger ledelsessamtaler strategisk. Undersøgelsen fokuserede på fire centrale ledelsessamtaler, nemlig ansættelsessamtalen, medarbejderudvi...