Helena M. De Klerk

Helena M. De Klerk
University of Pretoria | UP · Department of Consumer Science

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42
Publications
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624
Citations

Publications

Publications (42)
Article
Full-text available
Small and medium enterprises are increasingly considered as playing an important role in the economy of many countries, including South Africa. Unfortunately, home-based businesses in particular, such as most of the custom-made clothing businesses, are exhibiting high failure rates. The purpose of this study was to explore female customers’ satisfa...
Article
Full-text available
Purpose The purpose of this paper to report on the role of luxury value perceptions and ethical concerns in consumers’ environmentally significant behaviour and purchase intent for genuine leather products. Design/methodology/approach Non-probability sampling was done and 429 South African males and females, aged 26 years and older and who fell...
Article
Custom tailors working in the informal sector in Nairobi, Kenya, mainly acquire technical skills through undertaking traditional apprenticeships (TAs). However, most of these tailors are semi-skilled, produce low-quality products and are often poorer than their formally trained counterparts. This qualitative case study explores the aspects of techn...
Article
As retail experiences have become more important to the modern consumer, the store environment has taken on greater significance. The store environment is especially of great significance to the millennial consumer. These consumers tend to spend more time in the fashion retail store, while their expenditure on fashion items increases on a yearly ba...
Article
Muthambi et al (2015) proposed size specifications for young South African women of African descent with triangular shaped bodies. This follow-up study aimed to determine whether the size specifications proposed in Muthambi et al (2015) offer South African female students of African descent with triangular body shapes, an improved overall quality o...
Article
The purpose of this research is to extend an understanding of how Black and White South African consumers' causal attributions for major household appliance performance failures impact on their anger and subsequent complaint behaviour. A survey was administered to Black and White South African consumers who were dissatisfied with the performance of...
Chapter
A qualitative research style was adopted to investigate professional women’s online evaluation of apparel products. Professional women used physical and performance dimensions of apparel in their evaluation of the products. Other factors that played a role in their decision-making processes were store layout, categorization of products and availabi...
Article
This qualitative study sought to explore and describe the coping strategies obese men use, as well as the lived experience of being obese. A phenomenological approach, symbolic interactionism and life course perspectives were used as theoretical points of departure. Experiences of being obese were described through three individual, in-depth, unstr...
Article
Current South African apparel sizing is based on the Western ideal body shape; however, most South African women of African descent have a triangular body shape. The triangular body shape differs from the Western ideal body shape that ready-to-wear apparel sizing is presently based on, and this is a contributing factor to the problems experienced w...
Article
This research compared body shapes, measurements, ratios and fit problems of 234 African (109) and Caucasian (125) women. A three-dimensional (3D) full-body scanner generated virtual body images from which circumferential, width, protrusion and height measurements were extracted. Thereafter, circumferential and height ratios were computed. Drop val...
Article
With the disconfirmation paradigm, Day and Landon's taxonomy of complaint behaviour, and the cognitive appraisal theory developed by Lazarus and colleagues as theoretical approach, this study explored and described consumers' anger and coping strategies following appraisals of appliance failure. In addition, consumers' reasons for engaging in parti...
Conference Paper
In South Africa, a representative anthropometric study of South African women has never been undertaken (Strydom & De Klerk, 2006:88), as such little is known about the body shapes of South African women. Nevertheless, research on the body shapes of South African women is ongoing (Makhanya, 2012). According to the preliminary findings of Makhanya‟s...
Article
Full-text available
Die artikel handel oor die interaksie tussen opkomende kollektivistiese verbruikers se blaamattribusies, emosies en hanteringstrategieë voortspruitend uit hulle beoordeling van produkmislukking (product failure). Die oorkoepelende doel is om opkomende verbruikers van Afrika se kognitewe beoordelings, emosies, en klagte-gedrag met betrekking tot gro...
Article
The use of body scanning technology in sizing and fit research in developing countries is in many cases not practical considering its cost and technologies involved. The purpose of this study was to identify and describe the distinctive body shapes of Kenyan women without the use of body scanners. The units of analysis were urban women between the...
Article
The purpose of this study was to explore the role that female consumers' apparel shopping scripts play in the adoption of the Internet for apparel purchasing from a social-cognitive approach. In this study, the focus was on exploring the cognitive structures (shopping scripts) that consumers have and use to make decisions such as adopting the Inter...
Article
Full-text available
The purpose of this research (as part of a broader research project) was to explore and describe the problems that the South African Clothing Industry currently experiences with regard to the key body measurements needed for the manufacturing of well-fitting clothes. A postal survey was conducted among South African apparel and footwear manufactu...
Article
Full-text available
Opsomming Verbruikers se ontevredenheid met produkte manifesteer in hulle klagte-gedrag. Verbruikers se klagtes word oor die algemeen in ‘n negatiewe lig beskou, aangesien dit met hulle ontevredenheid oor ‘n bepaalde produk of diens geassosieer word. Verbruikers se klagtes moet egter as voordelig vir die vervaardiger, kleinhandelaar en die verbruik...
Article
Full-text available
OPSOMMING Eetversteurings word beskryf as eetgedrag wat die individu se fisieke of psigiese gesondheid benadeel. Eetversteurings soos anoreksia nervosa is vandag algemeen onder adolessente en word algemeen gereken as 'n komplekse verskynsel wat deur 'n verskeidenheid van bydraende faktore beïnvloed word. Die doel van die outeurs was om 'n navor-sin...
Article
Full-text available
OPSOMMING Die probleem waarom dit hier gaan is die rol van estetika in volwasse vroulike verbruikers se beoor-deling van die kwaliteit van kledingprodukte. Uit die literatuur en vorige navorsing is dit duidelik dat dit in die daarstel van 'n totale estetiese ervaring nie net gaan om die bevrediging van die sensoriese nie, maar ook om die bevredigin...
Article
Full-text available
OPSOMMING Internet verbruikers van kleding-tekstielprodukte het nie die voordeel om die produkte te hanteer of aan te pas nie. Dit beperk hul oordeel oor sekere eien-skappe van die produk. Dit kan weer 'n invloed hê op die keuses wat hulle maak, op hul verwagtinge van die produk en uiteindelik hul tevredenheid met die produk wat aangekoop is. Tot d...
Article
Full-text available
Many academics and researchers underline the fact that textile training and research in merchandising do not emphasise the theory enough. This may partly be because retailing and marketing, and consumer education as applied fields, have not stressed basic theory in recent years. The role theory can play in solving practical problems has also been m...
Article
OPSOMMING Met in agneming van die probleme wat die SuidAfrikaanse kledingindustrie en veral kleinhandelaars tans in die oog staar, is dit duidelik dat, ten einde te kan oorleef, kleinhandelaars gefokus moet kompeteer met ander wat saam met hulle in die mark werk. Vir meeste kleinhandelaars is dit ‘n prioriteit om verbruikerstevredenheid te bewerkst...
Article
The literature and research on consumer behaviour indicate that consumers are not only influenced by individual variables when they make consumer choices, but also by environmental influences and the purchase situation as such. The retail environment is but one aspect of life where one is bombarded with thousands of stimuli. With the underlying vie...
Article
In a rapidly changing Western society, with its strong emphasis on a slim female body as the ultimate goal, it probably gets increasingly difficult for the early-adolescent girl to accept the normal weight gain that accompanies the onset of puberty. As a result of the many physical, cognitive and social changes and necessary adaptations that have t...
Article
In many emerging economies and developing countries, comprising consumers from different cultures and with varying degrees of sophistication (knowledge and skill) concerning consumer protection, the promotion of consumers' rights to develop a consumer-oriented culture remains a very big challenge. One way of protecting the consumer, especially the...
Article
Full-text available
In hierdie studie word verbruikers se persepsies van die onklaarraak of defekte werkverrigting (pro-dukmislukking, product failure) van bepaalde groot elektriese huishoudelike toerusting verken en be-skryf. Die konfirmasie/diskonfirmasie-paradigma (Bearden & Teel, 1983) dien as teoretiese agter-grond vir die studie. 'n Gerieflikheidsteekproef is ge...
Article
Abstract A study was conducted in the Nairobi, Eldoret and Kisumu regions of Kenya with the objective to determine and describe the role that Kenyan female consumers' sizing and fit knowledge play in the problems that they experience when selecting apparel. The study was cross-sectional and 201 female teachers between the ages 25 and 55 years were...
Article
Purpose – The purpose of this study is to investigate the role of aesthetics in female consumers' evaluation of apparel quality during the decision‐making process. Design/methodology/approach – A qualitative research style was followed and unstructured interviews and focus group interviews were chosen as data‐collection methods. A total of 45 unst...
Article
Purpose – The purpose of this study was to explore and describe the early‐adolescent female consumer's expectations and evaluation, as well as satisfaction relating to the fit, as a dimension of the quality of her clothes. Design/methodology/approach – A quantitative research style was followed and a structured questionnaire was used as data‐colle...
Article
Full-text available
Verbruikers se ontevredenheid met produkte manifesteer in hulle klagte-gedrag. Verbruikers se klagtes word oor die algemeen in 'n negatiewe lig beskou, aangesien dit met hulle ontevredenheid oor 'n bepaalde produk of diens geassosieer word. Verbruikers se klagtes moet egter as voordelig vir die vervaardiger, kleinhandelaar en die verbruiker beskou...
Article
With the Symbolic Interactionism as background it can be argued that physical disabilities and problems with personal appearance may have a negative influence on the physically disabled woman's social-psychological well-being. In order to explore the physically disabled woman's experience of Self, two unstructured interviews were conducted with 40...
Article
Physically disabled women today have to face the inconvenience of shopping for their own as well as their families’ clothes and the inability of finding fashionable clothes that fit any disability. A total of 40 physically disabled women between the ages of 21 years and 60 years were interviewed on the problems they experienced when shopping for fa...
Article
The development of the first leaf of oats ( Avena sativa L.) comprises four phases. About 4 day after sowing the leaf emerges and starts to expand. Expansion is complete and maturity is reached at 7 to 9 days. Thereafter, senescence ensues, as expressed by a gradual loss of chlorophyll over the period from 12 to 37 days. Finally the leaf withers, a...
Article
Includes questionnaire. Summary in English and Afrikaans. Typescript. Thesis (M.Sc.)-University of Pretoria, 1981. Bibliography: p. 202-211.

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