Helena Alves

• PhD
• Professor (Associate) at University of Beira Interior

This scoping review aimed to screen and enhance intellectual capital consistency, providing a general overview of existing systematised literature reviews of intellectual capital. This scoping review addressed five research questions: 1. How did the typology of publications, both theoretical and empirical, evolve considering the different stages of...

This study examines the current research landscape regarding the utilisation of social media within the tourism industry during crises, recognising the sector's susceptibility to external factors. A systematic review of 70 peer-reviewed articles published in English-language journals covered the years until 2022. The findings reveal the increasing...

An innovative theoretical model analyses the association between community residents' perceptions of higher education institutions (HEI) impact on different dimensions of quality of life (economic, social, environmental, health and safety) and residents' overall life satisfaction. A total of 550 individuals who lived in a region of Portugal with an...

This research has two goals. First, map the research on entrepreneurship education for non-business students. Second, propose a synergetic framework for the existing research focusing on the relationship between students, universities, and the entrepreneurial ecosystem. Hence, we conducted a systematic literature review to analyze the status quo of...

Purpose This systematic literature review aims to identify the main areas of study related to co-creation and innovation in Higher Education Institutions (HEIs), as well as the main external and internal stakeholders with whom co-creation is made. Design/methodology/approach The empirical approach is based on 258 articles selected from the Web of...

Considering the importance of Digital Transformation (DT) for better performance in Higher Education Institutions (HEIs), and the role played by leadership in the DT process, this study has a twin aim. The first is to analyse how DT can influence different performance dimensions of State HEIs. The second is to analyse the possible moderating effect...

This research reports the experience of conducting a pilot training course on circular entrepreneurship as part of the RE-START project. It was developed to promote entrepreneurial education for sustainability and circularity. The project aims to reduce skills mismatches, foster sustainability, equip students with circular economy strategies, encou...

Using a multi-layer review based on stakeholder, institutional and legitimacy theories, the current study presents and empirically analyses a novel conceptual framework addressing the relationship between sustainable development practices, internationalisation and students' satisfaction in public higher education institutions. Based on participants...

Universities are crucial in empowering a sustainable campus through the adoption of sustainable development practices (SDP), which are expressed in terms of economic, organizational, environmental, and social dimensions. Previous findings point out that students’ satisfaction ensures universities’ sustainability. Both SDP and students’ satisfaction...

This research aims to understand employees' knowledge and competencies' impact on building sustainable businesses. Therefore, through a responsible knowledge management lens, we analyze the contexts, problems, and actions toward sustainability concerning the presence or absence of strategies and action plans for the company's transformation toward...

Abstract Healthcare service delivery has been rapidly changing over the last decades. The paradigm of passive patients and active healthcare professionals is increasingly being replaced by the active engagement of patients as primary beneficiaries of healthcare services. Moreover, public, private, and non-profit sectors of health care are convergin...

Social marketing is a key tool for accepting, promoting, modifying, discouraging, rejecting, or abandoning ideas, values, attitudes, or behaviors. It is used by both for-profit and non-profit organizations, as well as by public and private organizations. Social marketing is applied in different fields, such as public health and welfare, education,...

Entrepreneurial ecosystems are unique. Considering the singularities of the Portuguese entrepreneurial ecosystem, this study aims to answer the following question: how can entrepreneurs overcome the challenges of starting their circular businesses in Portugal? To answer it, we carried out a focus group with experts. This study is based on the empir...

Our research aims to answer: How can entrepreneurs in Portugal overcome the challenges of starting their circular businesses? To answer it, we carried out an experts’ focus group. This study is based on the empirical analysis of some of the data collected in the scope of the RE-START Erasmus Plus project, involving six organizations from five Europ...

The COVID-19 pandemic and the lockdown pushed people to buy more online. With the increase in online shopping, there was also an increase in ethical issues with electronic retailers resulting from problems with products, misleading price practices, lack of customers’ personal and financial data protection, non-delivery of goods, and misleading adve...

As competition for student enrollment and funding among universities increases, higher education institutions (HEI) need to critically endeavor to implement and offer high quality service experiences. Drawing on current literature on student co-creation, this paper aims at presenting a systematic review of the literature on co-creation strategies i...

Over the past decades, short food supply chains attracted government and public support owing to their potential to mitigate some of the sustainability issues associated with the conventional globalized food supply system. The recent event of the coronavirus disease pandemic placed unprecedented pressure on food supply systems worldwide, and it con...

This study aims to present a literature review on the phenomenon of higher education co-creation, converging the marketing and management literature with the education literature. We used the systematic literature review (SLR) methodology, resulting in the analysis of 61 articles obtained from the Scopus and Web of Science databases. Results identi...

Purpose In today’s global and highly competitive climate among universities, educational developers and instructors have focused more on trying to make the student experience more engaging. In this manner, student co-creation activities have recently become a major research priority in marketing and higher education (HE) research. The purpose of th...

Purpose This study aims to develop a systematic literature review of customer value co-creation in the hospitality and tourism industry and present the different views of the scientific community, highlighting the dimensions, antecedents and outcomes of customer value co-creation. Design/methodology/approach This study adopted a systematic review...

Purpose This study aims to analyse the efficiency of public higher education institutions (HEIs) through teaching and learning (T&L), research and technology (R&T) and social responsibility (SR) activities. It also aims to assess the external factors influencing the efficiency of T&L, R&T and SR, and influence of this efficiency on sustainable regi...

Resumo. O presente capítulo tem como objetivo compreender, numa lógica comparativa, as experiências enoturísticas, relatadas pelos visitantes das três regiões vitivinícolas Bairrada, Dão e Beira Interior, no Centro de Portugal, que têm sido dinamizadas através de rotas de enoturismo. A abordagem aqui apresentada centra-se nas experiências vividas p...

Family firms (FF) represent an important business segment worldwide, contributing greatly to their country's GDP and social well-being, giving employment and contributing to communities' development. Due to their particularities, these organizations also face various challenges, one of the most relevant being inter-generational succession – transve...

The growing attention paid to the performance of state Higher Education Institutions (HEI), caused by the growing demands and changes in these institutions’ ways of acting, has contributed to valorization of leadership as an instrument guiding their line of action, able to stimulate their success and with positive impacts on HEIs’ performance. This...

Currently, the higher education sector can be considered a marketplace, within which university education is considered a marketable service in the literature on higher education management. The analysis of the variables that generate university image has been the subject of numerous studies on higher education institutions (HEIs). The purpose of t...

The COVID-19 pandemic is expected to have a significant impact on most sharing economy activities, and at present, it is particularly challenging to achieve a consensual model to predict sharing economy behaviour. Based on empirical and theoretical premises established before the pandemic, we intend to explore the association between a set of psych...

This work intends to take an innovative approach in the study of the impact that higher education institutions (HEIs) have on quality of life (QoL) of the regions where they are located. Accordingly, it intends to fill a gap in the literature regarding HEIs and QoL. The research evolved in two steps. In first place, diverse stakeholders (academics,...

Rural tourism allows the consumer to enjoy a relaxing, authentic, and nature-surrounded experience. It brings benefits to regions and communities, contributing to destination competitiveness, local economic development, and revitalization of adjacent areas. Rural tourism also leverages the different types of entrepreneurship through the creation of...

This study explores the contributions of different dimensions of the intellectual capital of higher education institutions (ICHEIs) to their performance, incorporating the previously unexplored dimension of quality of life (QoL) as a performance measure, and correspondingly taking into account the connection between the Theory of Stakeholders and t...

Purpose: Considering the current importance of leadership, digital transformation and performance in the changes state higher education institutions have been subject to, this study aims to present an analysis of how these three concepts have been related in the literature. Design/methodology/approach: This study proposes to study the state-of-t...

In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review of the literature on CB in areas related to economic and business sciences. Based on the data from Scopus, Web of Science and a set of articles not indexed to these databa...

Throughout time, the global tourism industry and economy have been significantly affected by disasters and crises. At present, COVID-19 represents one of these disasters as it has been causing a serious economic downturn with huge implications in tourism. In this review paper, we have analysed more than 100 papers regarding the effect and consequen...

Although Higher Education Institutions (HEIs) develop and announce actions related to sustainable development (SD), these actions and the results achieved are often not perceived by their stakeholders. This article aims to analyse how the SD of HEIs can contribute to better development and regional transformation, through the promotion of sustainab...

Purpose The customer as an active and engaged value co-creator raises new challenges for theory and practice, especially in the hospitality industry. However, the connection between engagement and co-creation is little studied in the hotel/tourism literature. This paper proposes a connection between customer engagement (CE) and value co-creation fr...

Technological skills development is a central issue for a country’s educational and social policies. Throughout their school career, from primary to secondary education and later in higher education, students have the opportunity to build and develop various skills, including technological. Considering the different needs and different uses that th...

Purpose This paper aims to reinforce the arguments for applying the social support concept in social marketing. Design/methodology/approach This paper aims to conceptually outline the potential positive contribution of social support for social marketing practice as a tool to induce behavior change. Findings This paper focuses on the philosophica...

Purpose This paper aims to study the relationship between the knowledge obtained in social networks by firms together with the firms’ knowledge absorptive capacity and organizational unlearning as influencers of service-dominant (S-D) orientation, as well as the mediating role of absorption capacity and organizational unlearning in this process. D...

There is scarce evidence on the factors that contribute to regional development based on tourism connection with agri-food sector and related sectors. The aim of this research is to identify the main stimulating and inhibiting factors of this type of development tgrough the eyes of private agents in the tourism, agri-food and related sectors of an...

Family businesses represent a significant percentage of GDP and employability in developed economies, and their continuity and transition to a new generation is a crucial challenge. This study aims to analyse the nature of succession processes in small and medium-sized family business, exploring critical skills and succession strategies. A qualitat...

Doubts have been arising concerning the impacts of higher education on economic growth. This chapter aims to verify the existence of impacts of four different levels of higher education on economic growth in Europe. To do so, panel data of 37 countries between 2013 and 2018 were evaluated by three estimators: (i) panel OLS; (ii) panel-corrected sta...

Nowadays, the importance of cause-related marketing is unquestionable. Cause-related marketing (CRM) has become one of the main initiatives in corporate social responsibility. Since 1983, when the first campaign called in that way was developed by American Express in the USA, CRM has grown in popularity and CRM examples can be currently found aroun...

Nowadays, the importance of cause-related marketing (CRM) is unquestionable, and it has become one of the main initiatives in corporate social responsibility (CSR). Since 1983, when the first campaign called in that way was developed by American Express in the USA, CRM has grown in popularity, and CRM examples can be currently found around the worl...

Studies of factors generating loyalty to tourism destinations have included extensive research into transactional marketing variables, but researchers have neglected relationship variables and, thus, have developed only a partial understanding of loyalty. This study proposes a study model of factors generating destination loyalty – applied specific...

For several medical treatments there is considerable scientific and medical uncertainty about the relative benefits and risks they imply. The literature indicates social support as an important factor in health uncertainty management and the concept has gained considerable interest in the areas of behavioral medicine and health psychology research....

This study assesses the efficiency of higher education institutions (HEIs), considering the social, environmental and cultural factors (pro-sustainability), and at the same time examines how this efficiency can influence regional quality of life (QoL). The study adopts a two-step methodology. In the first step, the standard Data Envelopment Analysi...

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful example...

In this case, an international group of scholars analyze the role of social marketing in the face of the COVID-19 pandemic: how it was applied, its effectiveness, and its effects on people’s quality of life. To this purpose, authors carried out an exploratory analysis in four countries which share cultural commonalities: Argentina, Colombia, Portug...

Nowadays, social marketing is a key tool for accepting, promoting, encouraging, changing, modifying, discouraging, rejecting, or abandoning ideas, values, attitudes, conducts, or behaviors. Although it was initially used by public and non-profit organizations, currently businesses are also implementing social marketing. Since it can affect people’s...

Social marketing thinking and strategies have been used by public health and nongovernmental organizations to improve treatment adherence, with encouraging results. However, in contexts characterized by high uncertainty regarding treatment outcomes, the role of social marketing can be problematic. This research is part of a vast investigation proje...

As empresas familiares são cruciais para o crescimento económico e desenvolvimento em todo o mundo. Estas empresas apresentam certas especificidades em termos da sua visão, intenções e comportamentos que envolvem profundamente os membros da família. No âmbito do projeto SPRING (Succession Planning and Regeneration in Family Businesses for New Growt...

As empresas familiares assumem uma percentagem expressiva do PIB e da empregabilidade nas economias desenvolvidas, sendo a sua continuidade e transição para uma nova geração, um desafio crucial. Este estudo procura analisar a natureza dos processos de sucessão de pequenas e médias empresas familiares portuguesas, explorando as suas competências crí...

Corporate governance (CG), initially associated with private organizations, has been adopted by higher education institutions (HEIs). These are being managed more as firms in this post-standardization phase, in which the commercialization of higher education, competition and selective choice, finite resources and sustainable development (SD) have b...

Purpose: This study analyses how the components of intellectual capital can promote sustainability in the higher education institutions (HEIs) context; and assesses whether intellectual capital has an influence on the perception of the institution’s sustainable development practices. Design/methodology/approach: The empirical approach uses a struct...

The concept of social support has gained considerable traction in the areas of behavioral medicine and health psychology. Despite such interest, it is still not clear how the concept can be approached from a social marketing perspective. The purpose of this article is to examine how social support has been operationalized and conceptualized in heal...

This article is based on the intellectual capital (IC) literature and identifies factors that can influence the total number of citations from articles related to this subject. 777 empirical articles about IC published between 1960 and 2016 from ISI Web of Science; Scopus; and Google Scholar were validated and used. Through logistic regression, the...

Purpose To analyze and discuss the research on the public healthcare services (PHCS) through the lenses of coproduction/creation by systematizing the antecedents, the process enablers and the outcomes of coproduction/creation in terms of organizational and individual/patients factors. Design/methodology/approach A systematic review was performed b...

Although much research has been carried out to understand blood donators' behaviour, donation behaviour falls short of what is needed, especially among young people. This study has the general objective of extending the theory of planned behaviour (TBP) model beyond previous studies. It gathers the contributions of previous studies in a more comple...

Purpose This research aims to understand the relationship among Intellectual Capital (IC), Service Dominant Orientation (SD-Orientation) and firms performance. Design/methodology/approach A model conceptualizing the relationship among the three constructs was tested through structural equation modelling on a sample of 101 firms from SABI Spanish d...

This paper analyses the relationship between the intellectual capital of higher education institutions (HEIs) and their sustainable development practices, and assesses whether higher education institutions’ sustainable development practices are related to their stakeholders’ quality of life. Using a structural equation model, two model specificatio...

The presence of international students is a valuable input for Higher Education Institutions (HEI) at all levels. Thus, it is critical to understand not only how students make their decisions and what factors and sources of information provided by the HEI most influence them, but also to evaluate students’ satisfaction and loyalty with the choice m...

Consumer experience has been a central point for marketing researchers, but also a complex subject that seeks to integrate multiple relevant and enduring concepts of literature. In this sense there are numerous publications and perspectives on the subject, but the need to identify and understand the origins of the experience and consumer behaviour...

The paper examines the still unexplored role played by quality of academic life (QAL) related to Higher Education Institution (HEIs) students in fostering regional development. The work aims to assess the nature of the relationship between satisfaction and the QAL of HEIs’ students; and also to evaluate whether the QAL is associated with the region...

Conserving the planet for the next generation has come to be an essential component of sustainable development, with “future generations” being the term most frequently included when citing definitions of sustainable development. However, beyond words, does a concern for a future beyond the current generation have any bearing on actions taken in th...

Local municipalities are the public sector organizations closest to citizens and therefore they have the first responsibility for solving citizens’ problems and needs. The Best Value framework, developed in the UK, has been a useful tool for improving local services. This paper reports on an evaluation of the impact of the Best Value framework on P...

Purpose The literature on the factors generating loyalty towards tourism destinations has seldom focussed its attention on relationship marketing, which has left a gap in the understanding of destination loyalty. This paper aims to examine the influence of relationship quality on rural destination loyalty, approaching this through the variables of...

Cocreation has captured the attention of public managers and policymakers and yet the literature focusing in the public sector is still relatively dispersed. In this literature review we present a contextualized analysis of the potential reasons that lead public sector organizations to cocreate with citizens and identify potential barriers that may...

The paper examines the still unexplored role played by quality of academic life (QAL) related to higher education students in fostering regional development. Following this challenging endeavour, the paper aims to assess the nature of the relationship between satisfaction and the QAL of Higher Education Institution (HEI) students. It aims also to e...

Purpose: The study presents an innovative operational proposal for measuring the intellectual capital (IC) of higher education institutions (HEIs) through a strategic prospective lens of analysis. Design/methodology/approach: After providing a literature review on the methods for measuring IC focusing on HEIs’ organisational IC, four case studies...

Currently the importance of social marketing is unquestionable. Social marketing, also called marketing of social causes, has become a key tool for all types of organizations (public and nonprofit organizations and even companies). Since 1971, when the first definition was published, social marketing has grown in popularity and has been used in dif...

Compreender o que gera o envolvimento do cidadão é um desafio para as organizações sem fins lucrativos. Estas organizações, além de receberem recursos do governo, também dependem dos cidadãos, que doam o seu tempo, dinheiro e dentre outros. Desta forma, este estudo teve como objetivo realizar uma revisão sistemática sobre o envolvimento do cidadão...

This article seeks to contribute a first approach to the operational implementation of the facets of tacit knowledge (TK) for small rural lodgings and its impact on customers’ loyalty behavior. Based on a questionnaire survey of clients of small rural lodgings, this study operationalizes TK within a wither model applying the variables of trust, aff...

Baseado na necessidade que as empresas têm de se manterem competitivas e dinâmicas em um cenário cada vez mais virtual, esta revisão sistemática da literatura com análise bibliométrica sobre engajamento do cliente não online e online procura evidenciar a evolução do fenômeno do engajamento do cliente na literatura científica. Este estudo abarca 295...

Several green consumer behaviour models have sought to explain the relationship between green attitudes and individual behaviours interrelating with green consumption based on traditional theories. Nevertheless, there have been difficulties in developing an optimum or even a consensual model able to predict green consumer behaviour. This paper thus...

This paper analysed the effect of intellectual capital on small and medium-sized hotel financial performance for the period between 2007 and 2015. Using a sample of 934 Portuguese small and medium-sized hotels, this study adopted the GMM system (1998) estimator, to analyse a dynamic panel data. The findings suggested that intellectual capital compo...

Abstract Purpose: For better mapping of the path of Intellectual Capital (IC) research, this article selectively reviews empirical studies of IC published, and identifies theories, components and three dimensions of analysis: national IC (NIC); regional IC (RIC); and organizational IC (OIC). Design/methodology/approach: The systematic literature r...

We consider an optimal control problem for a non-autonomous model of ODEs that describes the evolution of the number of customers in some firm. Namely we study the best marketing strategy. Considering a $L^2$ cost functional, we establish the existence and uniqueness of optimal solutions, using an inductive argument to obtain uniqueness on the whol...

Purpose: The purpose of the article is to determine the predominant classification of intellectual capital (IC), in terms of components, using the literature of reference on the relationship between IC and perfomance and considering multidimensional analysis axes (MAAs): organizational; regional; and national. Design/methodology/approach: A systema...

Este estudo pretende consolidar o estado da pesquisa académica na área do Marketing Empreendedor (ME), pelo que a opção metodológica assentou na elaboração de uma análise biliométrica com recurso à técnica de co-ocorrência de termos. A análise incidiu sobre 121 artigos da base de dados da Scopus, abrangendo publicações das categorias “Business, Man...

Purpose The purpose of this paper is to understand in the ways, in which, trust and other perceived benefits, both in the relationship with the company and with other consumers, as well as the perception of self-efficacy, actually influence the co-creation of value by consumers. Design/methodology/approach A model involving all these constructs...

Conceiving, designing and analysing ecosystems, with a view to increasing citizens’ quality of life, means deepening knowledge about social network analysis and promoting the eclectic intersection of various branches of knowledge, namely, economics, management, psychology, sociology, mathematics, engineering and information systems, history, anthro...

Education is considered a fundamental element in society's development, and higher education institutions (HEIs) must direct a part of their activity towards supporting countries’ social, economic and cultural progress. It is crucial that HEIs develop diverse marketing and management strategies, above all image management, since this will make them...

Purpose –The purpose of this article is to identify the effects of students’ satisfaction with services on quality of academic life (QAL), formed by cognitive and affective components; and to assess the mediating effect of QOL components (cognitive and affective) on students’ loyalty and recommendation. Design/methodology/approach - Based on 726 re...

The “film-induced tourism” concept serves for the study of tourism visits made to a destination or attraction resulting from its featuring in cinema films, television series or promotional videos. This phenomenon falls within the field of “film-induced versus destination branding image” research, a fairly recently established field, and with this a...

O artigo analisa o papel ainda inexplorado da Qualidade de Vida Académica (QVA) relacionada com os estudantes do ensino superior no favorecimento do crescimento regional. Este artigo visa avaliar a natureza da relação existente entre a satisfação e a QVA dos estudantes das Instituições de Ensino Superior (IES), bem como avaliar se esta QVA favorece...

Given the objective of better perception of concepts, the development of the Marketing Entrepreneur field in recent decades, this study aims to contribute to the theoretical field of Entrepreneurial Marketing. Has been prepared a systematic review of the literature, particularly relevant to the development of conceptual framework, evolution models...

There are both internal and external factors concerning Higher Education Institutions (HEIs) that impact on the quality of academic life of students (QALS). Satisfaction with overall HEIs services is one important internal factor, whereas global environment is a relevant external factor. HEIs services can be classified as a function of the educatio...

Dissolution and reactivation of relationships represent the main focus of this research. Dissolution provides the context while reactivation is the explored highly complex and multifactorial phenomenon. The purpose of this study is to identify and explore the factors that lead a lost customer to accept the reactivation of the relationship. The achi...