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Citations since 2017
4 Research Items
Awareness and understanding of green consumer behaviour (GCB) in emerging economies can increase consumer participation in green initiatives, leading to better product and behavioural choices and protecting scarce resources. Therefore, consumers should actively change their daily habits, lifestyle, and behaviour choices. A transdisciplinary critica...
In South Africa, women make up 45% of the employed population; yet they still carry most of their household's responsibilities. Although women have served as a target group in research-as household gatekeepers in terms of purchases, food preparation and health-scholarly studies of informed decision-making among working women in particular are limit...
The population of older consumers is growing significantly worldwide as well as in South Africa. Although they have been labelled as vulnerable consumers with less financial freedom, due to their rapid growth in numbers, they have become an important, often overlooked market segment with the likelihood of increasingly more buying power. Changes tha...