Heidi Weber

Heidi Weber
Fachhochschule Vorarlberg · Department of Computer Science



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Citations since 2017
4 Research Items
30 Citations
Heidi Weber is a Professor at Fachhochschule Vorarlberg, Austria with focus on Innovation and data-driven Communication. Heidi does research in Design Thinking, Communication Design. Their current project is 'Mindset in Design Thinking.'
Additional affiliations
February 2003 - present
Fachhochschule Vorarlberg
  • Professor
September 2015 - January 2021
IADE - Faculdade de Design, Tecnologia e Comunicação - Universidade Europeia
Field of study
  • Design - Research Field Design Thinking
September 1984 - February 1989
Hochschule der Medien Stuttgart
Field of study
  • Media Creation and Production


Publications (12)
Full-text available
This thesis documents a research endeavour into the cognitive processes in Design Thinking. The goal was to identify the optimal way to think in the various phases of a Design Thinking project. The research draws on the findings in design, positive psychology, cognitive psychology, and neuroscience to analyse the Design Thinking process and to map...
Conference Paper
Full-text available
A Design Thinking project typically demands the application of a process with distinct stages and the execution of the challenge in interdisciplinary teams (Lewrick, Link, & Leifer, 2018, p. 38 and 144). The stages require various skills and mindsets that only can be mastered with experience and time (Brown, 2019, p. 3). This paper indicates that o...
Conference Paper
Full-text available
The psychology of creativity is an area of research under intensive study. This article gives an overview of recent findings and describes thought processes and neuropsychological structures that are relevant for creativity. The complexity of creative minds and the intricate interactions of different cognitive procedures are delineated. Further, th...
Conference Paper
Full-text available
This paper discusses the research scheme to analyze and bias mindsets in Design Thinking projects via priming. It outlines the research from first approaches via emotions and the schematics of the limbic map to the current model with varying mindset-substructures.
Full-text available
Design Thinking ist eine zukunftsorientierte, nutzerzentrierte Herange-hensweise zur Lösung von hochkomplexen Problemen und Entwicklung von überzeugenden Innovationen. Sie gilt als schlagkräftiger Innovations-treiber in Wirtschaft und Gesellschaft. Dieser Beitrag erläutert die Metho-de und ihren Einsatz im Unternehmen und zeigt auf, wie Design Thin...
Full-text available
Dieser Beitrag beschäftigt sich hauptsächlich mit der automatisierten Erkennung von Emotionen in Fotografien. Diese Technologie wurde eingesetzt im Rahmen einer Voruntersuchung für ein Forschungsvorhaben im Kontext Emotion/Stimmung in Design Thinking. Ziel der Untersuchung war es, herauszufinden ob die angestrebte Suche nach Emotionen innerhalb der...
Conference Paper
Full-text available
This paper discusses the research scheme to detect and analyse emotions and moods in Design Thinking projects. It describes why emotions and moods might be important to optimise Design Thinking processes and tools to get better efficiency and smoother collaboration and teamwork. The research plan is drafted and the first pre-research observances ar...
Der Akt der Gestaltung erfordert eine Vielzahl von Kenntnissen, Fähigkeiten und Methoden und vereinigt sie (im Idealfall) zu etwas weit größerem und wertvollerem als der Summe seiner Elemente: Tiefes Verständnis der Grundlagen von Form, Raum und Komposition, Einsatz von wirkungsvollen Farbkombinationen, Kenntnis der semiotischen Konzepte und visuel...
Lernziele helfen den Lehrenden bei der Planung eines Lernprozesses, indem sie ihnen eine Unterstützung sowohl bei der Stoffauswahl als auch bei der Planung der Lehraktivitäten sowie der Evaluation der Lehre bieten. Den Lernenden wiederum dienen Lernziele zur Planung der Lernaktivitäten sowie zur Lernkontrolle. Ohne konkrete Ziele können Lehrende we...
Conference Paper
Learning goals help both the instruc-tor and the student to maintain a clear focus on the desired learning outcome. Especially in self-study processes stu-dents need qualified feedback. Multiple choice exercises are often used for controlling different eLearning goals, but they are not able to test all skill levels. In this paper we analyze which m...
"Content Management mit XML" wendet sich an Mediendesigner und Entscheider im Bereich Electronic Publishing, die eine fundierte Antwort auf die Frage benötigen, ob und in welchem Maße XML für Content Management-Aufgaben geeignet ist, also für die Erzeugung, Aufbereitung, Präsentation und Wiederverwendung von Inhalten. Hierzu werden die funktionalen...


Questions (9)
Is there research discerning belief-oriented mindset (e.g. Growth mindset: the belief that a personal trait is changeable) and attitude-oriented mindset (e.g. open-minded or withdrawn)?
I am stumbling about the weirdest combinations of ***word*** mindset.
Is there something like a comprehensive list (an encyclopedia would be wonderful )
So I am looking for a lot of definitions
All in all the question tells it:
If one knows that the rainbow consists of a constantly changing spectrum of colours and not 5 to 7 distinct hues
this person cares about colours and e.g. distinguishes between Argentinian blue, Ruddy blue, Savoy blue, Spanish blue, Liberty, Egyptian blue, Ultramarine, Neon blue, Delft blue, Duck blue ...
Why does he/she still see bands of colours when looking at a rainbow? (or doesn't she/he?)
To be more precise: If one has the concepts for the creation of rainbows and has concepts for detailed variations of colors, in my understanding this should lead to a perceived rainbow without colour bands, but as far as I know (and experience), it does not. So, why?
I want to talk about both processes together without listing them all the time
I think of Action Reserach, Grounded Theory, and Design Science Research.
Technically it seems to be longitudinal (as you are collecting data over a period of time)
But what bothers me is the fact, that the researcher CHANGES the setting every time, ether by being active in the setting (AR) and/or by changing the hypothesis observed.
So I think it is rather a series of cross-sectional observations.
What is your stand point? Is there literature?
I have the impression, that in theory there might be some details that you can name as difference, but in research practice it is virtually the same.
I hope I don't violate rules with asking you to participate in a survey.
I need your expertise and just 3-5 minutes of your time:
I am researching on mindsets and thinking modes for my PhD thesis. One of my research questions is: How do we think and act in the different phases of Design Thinking? Please don't answer here but fill out my questionnaire.
It is really short and will not keep you for more than 5 minutes. Those participating can get the results of my survey. (To keep the survey anonymous, the contact data is collected in a second form after finishing the first) I thank you for your help. https://mindset-in-designthinking.questionpro.com
What I have is
“A mindset is a mental attitude. It shapes our actions and our thoughts” (Meier & Kropp, 2010, p. 179)
“the sum total of the activated cognitive procedures” (Gollwitzer, 2011, p. 528).
Can somebody please recommend something more - ideally a discussion to the term?
Please not about growth/fixed mindset - this is too narrow right here.
Gollwitzer, P. M. (2011). Mindset Theory of Action Phases. In P. A. M. V. Lange, A. W. Kruglanski, & E. T. Higgins (Eds.), Handbook of Theories of Social Psychology: Volume One (New., pp. 526–546). Los Angeles: Sage Social Psychology Program.
Meier, J. D., & Kropp, M. (2010). Getting Results the Agile Way: A Personal Results System for Work and Life. Bellevue, WA: Innovation Playhouse.
I tried to detect emotions in students during group work.
The feedback gave they gave me was good (we hat fun, we were curious about the result, it judged this and that positiv/negative) but the faces mostly showed >neutral< (according to microsoft cognitive services and my own judgement).
Is there a research/book/source that worked on how concentration effects the expression of emotion? I guess that working hard just shoves the emotion in the background without deleting it.


Cited By


Projects (3)
Archived project
This is the project for my doctoral thesis. The goal was to identify the optimal way to think in the various phases of a Design Thinking project. The research draws on the findings in design, positive psychology, cognitive psychology, and neuroscience to analyse the Design Thinking process and to map and match thinking modes with the phases of the process. Doctoral thesis is following soon
Research idea: Each step in the innovation process driven by Design Thinking needs a certain mindset – how can you keep and modulate it through the whole process? (Mindset as of now being the placeholder for attitude/mindset/motivation still to be cleared) Research Question How can the optimal mindset of the design thinking phases be determined? How could a specific tool be optimised to support/activate the desired mindset? Goal is a toolset that helps determine the DT-teams given mindset and methods to nudge them to the desired mindset in the phase