Hawa Tundui

Mzumbe University (MU) · Marketing and Entrepreneurship

Building upon resource-based view ( RBV ) theory, this cross-sectional study employed binary logistic regression to examine the influence of firm-level factors on the performance of 435 Tanzanian micro and small agri-food processing firms. The results of the study show that intangible resources, age (enterprise, manager), and management practices (...

Market orientation and performance relationship is an area that is increasingly receiving the attention of many authors in the current decade. There is however no well-established, collectively agreed and acknowledged links between the two, especially in a higher education (HE) context. The present chapter aims to analyse the direct and indirect ef...

This cross-sectional study employs resource-based view and resource dependence theories to examine the determinants of access to external finance at firm-level and the effect of access to external finance on performance of 328 agri-food firms. Applying binary logistic regression, results indicate that firm age, ownership, sources of financing, and...

This paper examines the influence of perceived university and institutional support on business start-up intentions using empirical data collected from 391 technical graduates in Tanzania. Specifically, the paper examines the influence of perceived educational, concept, and business development support on business start-up intentions and the mediat...

Despite institutional efforts to integrate entrepreneurship courses into the mainstream education system in most developing countries, empirical evidence of whether and how they influence business start-up intentions through entrepreneurial competencies remains scarce. Against this perception, this paper explores the influence of entrepreneurial co...

How can firms with limited scope and scale compete to create value and appropriate value beyond their existing business? Firms in the beekeeping industry in Tanzania, beekeepers, in particular, have failed to create sufficient value and appropriate a sizable value as they have limited financial resources to invest. The business ecosystem approach i...

The role of business incubators and the impact of their incubation programs have limited realization in nurturing entrepreneurship and industrialization. To foster rural development in developing areas whose population depends on agriculture requires a sustainable model which can nurture firms in the sector. This qualitative case study used ten sel...

A large body of literature discusses the relationship between growth aspirations of small and medium-sized enterprise owners in emerging economies and the social capital and formal education of the entrepreneur. We argue that inherited cultural capital, rooted in the social background of the owner, is an additional important element to explain diff...

The chief executive officer of Ruaha Farm (T) Ltd (Ruaha Farm), in Iringa, Tanzania, established his honey business, in 2012. The company's business model relied on the engagement and empowerment of neighboring communities of low-income beekeepers, creating mutually beneficial relationships with local beekeeping communities in the Iringa region. Th...

Purpose This paper aims to examine marriage and family-related determinants of performance of micro and small businesses owned by women in Tanzania. Design/methodology/approach The authors surveyed a total of 429 micro and small women entrepreneurs using a one-stop semi-structured questionnaire. The authors used hierarchical logistic regression an...

This study explored the relationship between marketing orientation and students' retention using 373 students who were randomly selected from nine (09) higher learning institutions (HLIs) in Tanzania mainland. The study adopted a cross sectional survey using questionnaire to collect data from the targeted respondents. Structural equation modelling...

The main purpose of this paper was to provide justifications for undertaking marketing orientation studies in Tanzania higher learning institutions (HLIs), which serve also as general justifications which can be used by young researchers to undertake studies in their areas of specialisation. The methodology entailed extensive searches and review of...

Purpose The purpose of this paper is to investigate performance drivers of women-owned businesses that are funded primarily through microcredit. It draws on Storey’s theory of small business growth and family embeddedness axiom to examine the factors that drive the performance of businesses that are funded primarily through microcredit. Design/met...

The 21st century business environment is very dynamic, competitive and complex due to unpredictable changing consumer behaviour, savvy customers, globalization and the impact of technology in general. Organization managers are struggling to think and rethink of the best competitive marketing strategies that can help them to survive in the game. One...

How does industry architecture drive value creation and value appropriation in the reliant industry? This qualitative exploratory study intends to analyze the industrial architecture through the business model canvas of existing firms in the beekeeping industry in Tanzania. The study uses a business model theory: an architecture of the value creati...

Management scholars have been expressing relationships between firms in a given industry as a set of supplier-buyer or value chain relationships. They used it as a tool for analyzing the way firms create value for their customers and share value in their industrial context. However, observation of today's volatile business environment suggests that...

The understanding of a business model has been contained by the necessity to comprehend new ways of commercializing innovation. i.e. to define the architecture of the value creation, delivery, and capture mechanisms. Since the beekeeping sector in Tanzania remained non-commercial, this study analyzes how commercial beekeeping can be achieved throug...

This paper examines the effect of child labour in the profitability of women owned enterprises. The study covered 429 women respondents who had access to microcredit in Morogoro and Iringa towns. We used the Ordered Probit to model the relationship between the predictors and the outcome variable. The findings show that the use of child labour plays...

This paper explores the impact of social capital on the performance of women owned microcredit supported enterprises. The paper uses data from a random sample of 429 women business owners who had accessed microloans in Morogoro and Iringa municipalities. An ordered probit was used to determine the impact of social capital on enterprise performance....

The aim of this article is to examine the sources and determinants of loan repayment among women microcredit clients in Tanzania. We surveyed a random sample of 286 business owners who were PRIDE microfinance programme clients in Morogoro and Iringa towns. The study focused on loan conditions, household characteristics and business management exper...

This study examines the impact of survival and growth strategies adopted by the women micro and small business on performance of their enterprises. The data used in this study were obtained through a survey of 221 microcredit borrowers from PRIDE Microfinance program in Tanzania. The study uses logistic regression analysis to analyse the data. Stud...