Hassan Babapour

Hassan Babapour
University of Tehran | UT · Faculty of Management

Master of Business Administration
I'm currently working on a new conceptual model +E-CRM system efficiency in online buying

About

6
Publications
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Introduction
I have been Learning part-time and full-time at Tehran University School of Management since 2015. And I engage in scientific research in marketing, strategic management, and branding under the supervision of the country's leading professors. In the near future, I would like to pursue my P.h.D. degree to further my academic goals.

Publications

Publications (6)
Conference Paper
این پژوهش با هدف بررسی تاثیر خدمات پس از فروش بر میزان رضایت مشتریان در شرکت خودروسازی سایپا صورت گرفته است، تا با شناسایی عوامل موثر بر رضایت و شکایت مشتریان، شرکت سایپا را در کسب سطوح بالای رضایت در مشتریان یاری رساند. بدین منظور فرضیه و هدفهایی تعریف شده است. واحد آماری پژوهش مالکان خودروی پراید ۱۴۱ یکی از تولیدات گروه صنعتی سایپا که شماره پلاک...
Article
Purpose Nowadays, businesses globally are scrambling to keep up with the latest trend of adopting Information Technology (IT) tools like electronic customer relationship management (E-CRM). The study aims to examine and describe the impact of information availability, system security and quality on consumer satisfaction and E-CRM efficacy in shoppi...
Article
Full-text available
Human resources are the main resource in organizations. The remaining assets would not be worth much without them. This research seeks to show the relationship between the person and the organization to help human resource managers. The study population includes 640 employees of Dey Bank. Cochran’s method was used to estimate the sample and the sam...
Article
Investment and production are considered the most important factors in economic prosperity and general welfare for each country. For efficient investment, it is necessary that resources be allocated at the right time and place to the correct activity. According to the free industrial –trading zones interaction with the global economy, attention and...
Article
Today, luxury and consumers tendency toward luxury products is increasing. Considering that there are differences between luxury products and precious goods, it is definitely of particular importance for owners of luxury brands to understand luxury features and how they are branding and the impact on customers to enhance their shopping intentions f...
Presentation
Full-text available

Projects

Projects (3)
Project
the major goal of this investigation is to look at the function of influencing variables in E-CRM system efficiency in online buying
Project
Develop a decision making model for choosing a digital media
Archived project
Evaluating the Effect of Social Media Marketing Activities on Brand Equity ( Brand association and Brand loyalty) in Luxury Products (Case Study: Instagram)