Hasrul Hashim

Hasrul Hashim
Universiti Kebangsaan Malaysia | ukm · School of Media and Communication Studies (MENTION)

Doctor of Philosophy

About

24
Publications
49,347
Reads
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90
Citations
Citations since 2017
9 Research Items
83 Citations
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2017201820192020202120222023051015202530
2017201820192020202120222023051015202530
Additional affiliations
February 2008 - present
Universiti Kebangsaan Malaysia
Position
  • Lecturer
Education
February 2016 - December 2019
University of Western Australia
Field of study
  • Media Studies

Publications

Publications (24)
Article
Full-text available
The Nollywood phenomenon has remarkably become an international moviemaking culture, serving as one of the determinants of Nigerian perception formation on social and educational behaviours. Globalisation in the film industry impacts audience taste and perception, not only in the global free market but also among niche audiences. This audience segm...
Article
Full-text available
Communication through media is one of the most important aspects if a country faces a health crisis such as a pandemic. One of the mediums that are often used is via the production of public service announcements or PSA. PSA is a short video lasting between 30 to 120 seconds, communicating to large-scale audiences for social behaviour changes. Howe...
Article
Previously, the use of digital visual effects (DVFx) only serves merely to fix or modify the damage or harmful elements in the post-production. Still, there are differences between improving the work and the creative effects in work. Subtracting part of the image can often be seen as a form of creativity in generating new image elements. DVFx is al...
Article
Full-text available
Background: There are multiple media platforms and various resources available for information on COVID-19. Identifying people’s preferences is key to building public confidence and planning for successful national health intervention strategies. Objective: This study examines the sources of information for COVID-19 used by the Malaysian public and...
Preprint
Full-text available
BACKGROUND There are multiple media platforms and various resources available for information on COVID-19. Identifying people’s preferences is key to building public confidence and planning for successful national health intervention strategies. OBJECTIVE This study examines the sources of information for COVID-19 used by the Malaysian public and...
Article
Full-text available
The changes from analogue to digital in the film industry occurred rapidly and triggered a change in the landscape, especially in the usage of digital visual effects (DVFx). Thus, films that use the digital visual effects have developed a demand for technology exploitation among audiences. The most powerful effect afforded by digitization is the ch...
Article
Full-text available
Globalization of technology primarily in the field of film, media and communication studies has also impacted the creativity in visual presentation and storytelling. The occurrence of technological changes that involve creative work will undoubtedly lead to a new assessment of creativity. Hence, technology and creativity are likely to represent a n...
Article
Full-text available
Web 2.0 is providing more responsive, interactive and online platforms of participation and engagement within users in organizations. The growth of the Internet gives a significant contribution to the development of online systems. The acceptance and usage of online system in organizations depend on various key factors such as ease of use, interact...
Article
Selection of growing up milk is vital to ensure good health for children and help fulfill children growing up needs. However, there are abundance of information made available on the media, many of which may be inaccurate, especially those based on money making profit. This study focuses on mothers’ health literacy on children growing up milk. Spec...
Article
Full-text available
Technology advancement and revolution in film arena has brought tremendous change in film making practise. The digital technology alters film industry via production, marketing as well as their audience landscape. The use of digital visual effects (DVFx) for example, indirectly impacts film narative and aesthetic values, which then influences how a...
Article
Full-text available
The opposing currents of globalization and the explosion of technology, especially in the making of films in Malaysia has created a revolution of the true meaning of creativity among most of the filmmakers. The emergence of special effects technology or Computer Generated Imagery (CGI) in the film industry has changed the film making landscape glob...
Article
Full-text available
The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions. In the context of globalization, this small local...
Article
Using a history documentary ‘The Kinta Story (1949)’, this article explores the ‘grammar’ of visual metaphor. Numerous images can be found in history documentary, while many more are being planned, which can be accessed by people all around the world. These images technically represent producers’ ideas. They construct connotation and meaning for au...
Article
Full-text available
The diversity of audio visual technology has its own effect to audience to obtain message through formal and informal education. Arguably, having acquired such ability, an individual will be able to absorb various media messages. This research seeks to redefine model of audience evolution that proposed by The Donald McGannon Communication Research...
Article
Full-text available
Freedom of photography will be discussed in line with ethics, rules and regulations. This research will elaborate the freedom of photography (mainly) focused on freedom of the press that is present in Malaysian scenario. The research will determine two aspects of Freedom of Photography based on Press Freedom. The two aspects are rules and regulatio...
Article
Full-text available
Single mothers with lower income and education experience pressure both physically and mentally and they are exposed to stigmatization by society. The purpose of this article is to examine how the status of low income single mothers led to social inequalities and stigmatization in a community. Analysis was based on qualitative interview data from t...
Article
Full-text available
Abstrak: Kemunculan internet membawa banyak perubahan dalam landskap media massa. Media konvensional telah beralih kepada format digital dan membentuk satu penggabungan media yang mampu menarik minat khalayak terutama golongan remaja. Kajian ini memilih satu medium baru hasil dari gabungan internet dan televisyen iaitu portal stesen televisyen untu...
Article
National television is the term used to describe television broadcasting owned and maintained for the public by the national government, and usually aimed at educational, informational and cultural programming. By this definition, Radio Televisyen Malaysia's TV1 is the national television in Malaysia and until 1984 was the only television broadcast...

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Projects

Project (1)
Project
My PhD research project aims to contribute to the existing research on digital visual effects (DVFx) technology and creativity in film narrative which have arisen from the revolution of technology. In this perspective, DVFx provides new kind of creativity based on technology to the creative visual presentation (techno-creativity) and creative narrative enhancement (techno-enhancement). Specifically, it compares the usage and impact on DVFx among filmmakers in Malaysia, India, Korea, and Australia’s creative film industries to enhance creative storytelling and techno-creativity among production teams.