Hasmah Zanuddin

• PhD
• Professor (Associate) at University of Malaya

In regards to containing the spread of the deadly disease namely HIV/AIDS, it is particularly troublesome that the culture of information sharing in terms of sexuality still remains as a private subject and taboo for discussion not only among the Muslim communities but among the Asian communities as well. Despite the fact that Islam is concerned in...

Fake news identification has been widely studied in the past, but research on motivating individuals, particularly university students, to fact-check news and disseminate corrective information to counter fake news is lacking. Grounded on the situational theory of problem solving (STOPS), this study aims to examine the situational perceptions and r...

Social media has been tremendously used worldwide for a variety of purposes. Therefore, engagement activities such as comments have attracted many scholars due its ability to reveal many critical findings, such as the role of users’ sentiment. However, there is a lacuna on how to detect crisis based on users’ sentiment through comments, and for suc...

This study focused on understanding challenges within creative development of advertising industry in Malaysia. This will be analysed through the adaptation that needed to be made by key industry players from two advertising self-regulatory guidelines in Malaysia which are Malaysia Advertising Codes of Practice and Malaysian (The Code) and Multimed...

Crisis instigated by miscommunication in social media is becoming an alarming phenomenon. In Kuala Lumpur, Malaysia a racial riot crime that occurred in 2018, causing a loss of life, was instigated by a communication crisis over social media. The proliferation of negative sentiments on social media had evolved into racial riot crimes. The ability o...

Fake news is always diffused faster than true news, particularly on social media such as Facebook where everyone can freely share and comment on posts. This study aimed to identify fake news commenters’ belief and emotion towards fake news on Facebook, analyze their situational perceptions and communicative action towards fake news based on Situati...

Media plays an important role in illustrating the issue of interpersonal violence. Online media such as news portals and social media platforms are highly used in spreading the information virtually and digitally. However, the issue of interpersonal violence is still growing and has recently shown a significant spike. There are not many studies ana...

Due to Covid-19 and Movement Control Order (MCO) policy, Malaysian Higher Learning institution has decided to shift the learning into online learning mode. In this research, we examined the readiness and attitude of the Media and Communication undergraduate students for online learning platform during pandemic. A total of 144 students’ responses an...

The COVID-19 pandemic has caused disruption not only in the global health and economic sectors, but also in the field of journalism. As media has played and continues to play a pivotal role in disseminating information during the pandemic crisis, it is critical to examine how media influences the behaviour of their target audience. Subsequently, th...

Visual play an important role in media reporting of news. Textual news must accompany with pictures to convey many direct and indirect meanings. Visual alone can portray thousands of meaning which unable to perform by written messages. A review of many media and communication articles showed that many researchers focused more on textual news rathe...

Online news media and social media applications recorded an unprecedented success in just few of the recent years. However, online news media and social media domain are still little understood in term of usage among aborigines or Orang Asli in Malaysia. Thus, this research is to see the social perceived value on social media and online news portal...

This research was to examine the portrayal of crisis response strategies in Malaysian local vernacular printed dailies in covering terrorism crises which is the Lahad Datu crisis in Malaysia. The researcher relied on Situational Crisis Communication Theory (SCCT) and Framing theory to identify the news coverage and appropriate solutions through new...

Malaysia, which has a variety of races and cultures, is booming with commercial activities. Currently, small and medium enterprises in Malaysia have received increasing attention from the public and government. Today, brand plays important roles which is to improve consumers' lives and enhance the financial values of firms. It can also differentiat...

In July 2013, the European Parliament distinguished Wahhabism as the fundamental wellspring of worldwide fear mongering, but then the Grand Mufti of Saudi Arabia, censuring IS in the most grounded terms, has demanded that "the thoughts of fanaticism, radicalism and psychological warfare don't have a place with Islam in any capacity". Different indi...

Climate change is a global problem and it is more likely caused by human activities and human greed. Studies on media representations of climate change by far are less potent on Asia country compared with Western societies. Climate change is one of the crucial issues and the media has been established to play an essential key role in constructing p...

Media, entertainment, and other forms of popular culture play a significant role in shaping our perceptions of others. For many of us, popular culture is the primary way we learn about people who are different from us. The problem, though, is that many representations are based on cultural stereotypes, which tend to marginalize and caricature membe...

There are 911 of Islamic boarding schools in Madura. However, the students do not have easy access to the media via the Internet as expected. This is particularly due to some restrictions imposed by the schools on them in accessing the Internet. This resulted in the study of communication action between students of Islamic boarding schools and the...

Since the TV broadcasting was established in Arab countries until the 1990s, broadcasting during this specific time was based on a gov-ernment control model, which derived from the view of broadcasting as an instrument of state advance that must be under the control from government. This kind of TVs, limits the broadcasting to highlight the governm...

Purpose The purpose of this paper is to identify the mediating effect of fan-page followers’ engagement activities and moderating role of followers’ demographic profile and trust level on their purchase intention. Design/methodology/approach This study utilised the customer engagement behaviour and consumer involvement theory as a foundation to ex...

Lahad Datu conflict also known as "Sabah standoff" conflict, is unforgettable tragedies until killed about 10 of Malaysian security personnel and impacted economic, social and emotion of citizens especially at Lahad Datu, Sabah. The objective of this research is to examine the portrayal of solution from Malaysian Government for the "Lahad Datu Cris...

Since the TV broadcasting was established in Arab countries until the 1990s, broadcasting during this specific time was based on a government control model, which derived from the view of broadcasting as an instrument of state advance that must be under the control from government. This kind of TVs, limits the broadcasting to highlight the governme...

Social Media tools especially Twitter and YouTube are helping ISIS spread their promulgation and philosophy to a great many online sympathizers over the world. For sure, the gathering has effectively been utilizing online networking destinations, for example, Twitter, Facebook and YouTube to enroll new would be individuals. This is being done throu...

The role of media over the expansion of the terrorism increased since the beginning of twenty-first century. With the appearance of internet technologies and other applications including social media platforms, the terrorist raised dramatically. Over the last few years the young people of Middle East countries became victims of active presence of t...

The main aim of the study is to identify the mediating effect of fan-page followers’ engagement activities and moderating role of followers’ demographic profile and trust level on their purchase intention. This study utilized the Customer Engagement Behaviour (CEB) and Consumer Involvement theory as a foundation to explore the impact of variables....

Corporate Social Responsibility (CSR) is a form of corporate commitment to society. The commitment is made to improve the economy and the quality of life of all stakeholders including employees and the community. The purpose of today’s CSR does not only for the purpose of organization’s branding, it is also contributed in community development espe...

Social media channels admirable route for promotion close relationships with customers. One specific way to do this is to create brand fanpage on social networking sites. Companies can publish brand posts (containing images, texts, videos, information and other contents) on their brand fanpage. Consumers can become fans of these brand fanpages and...

Guided by Agenda Cutting theory, this study examines the pattern of media coverage on issues portrayed in Tamil newspapers and Facebook during Malaysian General Election 13. A total of 1309 news articles from Tamil Nesan and Malaysia Nanban and 111 postings on MIC's Facebook were identified and examined during the election campaign period from Apri...

Social media offers a quick route for promoting close relationships with customers. One specific way to do this is to create brand fanpages on social networking sites. Companies can publish brand posts (containing images, texts, videos, information, and other contents) on their respective brand fanpages. Consumers can become users of these brand fa...

One of the supreme way of directly connecting with consumers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products information and publish regular postings on these pages. Customers will reply differently to these postings. In defining the effectiveness of social networking sites, marketers...

One of the supreme way of directly connecting with consumers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products information and publish regular postings on these pages. Customers will reply differently to these postings. In defining the effectiveness of social networking sites, marketers...

Increasingly, consumers use social media as a vehicle for pre-purchase information gathering and post purchase experience sharing. Although existing social media research provides some valuable insights, it is relatively lacking in theory based research on the basic mechanisms through which desired brand goals are achieved. Value creation in online...

One of the most prominent way of connecting with customers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products contents and publish regularly postings on these pages. Customers will respond differently to these postings. In determining the efficiency of social networking sites, marketers a...

The poor number of organ donation is becoming a very worrying phenomenon especially to those patients with chronic diseases, as well as those who require an immediate transplant. Although a variety of programmes and promotional campaigns have been organised and promoted by the agencies responsible for handling the organ donation, the number of dono...

Online sale is now the most targeted and striking selling strategy for most of the business enterprises. SM (Social media) now is the most attractive segment to attract consumers and to contact them directly. Many researches have been conducted on identifying the importance of SM on purchase intention. In social media, users tend to do different ty...

Social Media is considered as a first-rate open communication platform to connect directly with customers. One of the most noteworthy customs to connect with the consumers through these Social Networking Sites (SNS) is to create a Facebook fanpage with brand contents and to place different posts periodically on these fanpages. According to differen...

Guided by Agenda Cutting theory, this study examines the pattern of media coverage on issues portrayed in Tamil newspapers and Facebook during Malaysian General Election 13. A total of 1309 news articles from Tamil Nesan and Malaysia Nanban and 111 postings on MIC’s Facebook were identified and examined during the election campaign period from Apri...

Social Media is now determined as an excellent communicative tool to connect directly with consumers. One of the most significant ways to connect with the consumers through these Social Networking Sites (SNS) is to create a facebook fanpage with brand contents and to place different posts periodically on these fanpages. In measuring social networki...

Social Media is considered as a first-rate open communication platform to connect directly with customers. One of the most noteworthy customs to connect with the consumers through these Social Networking Sites (SNS) is to create a Facebook fanpage with brand contents and to place different posts periodically on these fanpages. According to differen...

HIV/AIDS has been a growing public health problem in Malaysia for over three decades. To curb the spread of HIV/AIDS and to increase public awareness regarding the disease, numerous initiatives have been developed by various stakeholders. This study is an exploratory investigation of health communication and public awareness of HIV/AIDS, based on a...

Online sale is now the most targeted and striking selling strategy for most of the business enterprises. SM (Social media) now is the most attractive segment to attract consumers and to contact them directly. Many researches have been conducted on identifying the importance of SM on purchase intention. In social media, users tend to do different ty...

Online sale is now the most targeted and striking selling strategy for most of the business enterprises. SM (Social media) now is the most attractive segment to attract consumers and to contact them directly. In social media, users tend to do different types of activities (e.g. comment, like, share, view) and these user actions create SM (Social Me...

Social Media is now determined as an excellent communicative tool to connect directly with consumers. One of the most significant ways to connect with the consumers through these Social Networking Sites (SNS) is to create a facebook fanpage with brand contents and to place different posts periodically on these fanpages. In measuring social networki...

Social Media is now determined as an excellent communicative tool to connect directly with consumers.

Social Media is now determined as an excellent communicative tool to connect directly with consumers. One of the most significant ways to connect with the consumers through these Social Networking Sites (SNS) is to create a facebook fanpage with brand contents and to place different posts periodically on these fanpages. According to different posts...

The charisma of social network has stuffed as a growing online platform globally to make an interaction between individuals and organizations. This study considers the impact of the variables Customer Involvement and information availability on customer brand outlook and brand representation. The empirical work was conducted through an electronic s...

Social media channels admirable route for promotion close relationships with customers. One specific way to do this is to create brand Fanpages on social networking sites. Companies can publish brand posts (containing images, texts, videos, information, and other contents) on their brand Fanpages. Consumers can become fans of these brand Fanpages,...

Social Networking sites are now considered to be an excellent media tool to connect directly with consumers. One of the most noteworthy methods to attach with the consumers through these Social Networking Sites (SNS) is to create a fanpage with brand contents and to post diverse contents on these fanpages. According to different posts or contents p...

Social Networking sites are now considered to be an excellent media tool to connect directly with consumers. One of the most noteworthymethods to attach with the consumers through these Social Networking Sites (SNS) is to create a fanpage with brand contents and to postdiversecontents on these fanpages. According to different posts or contents plac...

Facebook with its incredible audience is becoming immensely attractive channel to Brands and Marketers around the world. By this time, we are observing explosive growth in brand pages, variations in advertising and other innovative ways to monetize this audience. Now E-marketers are determined to know measurement procedures and related issues of So...

The charisma of social network has stuffed as a growing online platform globally to make an interaction between individuals and organizations. This study considers the impact of the variables- Customer Involvement and information availability on customer brand outlook and brand representation. The empirical work was conducted through an electronic...

This paper examines the effectiveness of media in public awareness of the HIV/AIDS issue among the public in an area in central Selangor, comprising Kuala Lumpur and its surroundings and suburbs in Malaysia. Cross-sectional survey questionnaires were distributed to 384 respondents about accessing the public awareness of modes of HIV transmission, p...

As a Muslim country, Malaysia is no longer coy about the claim that its communities are protected from HIV/AIDS infection due to their religious and cultural norms. On the reverse, more than 70% of people living with HIV/AIDS are Muslims in the current setting. Despite the Islamic tenets prohibiting extramarital and premarital sex, as well as illic...

Everyone has a voice and can broadcast it to the world. We hear about the old maxim of media do not tell people what to think but what to think about. Under this theory or approach, a key function of political communication is to make the public think about an issue in a way that is favorable to the sender of the message. In a democracy, political...

Media remains the powerful tool in inundating information to the general public. There is strong evidence that media has the influence on public opinion formation on particular issues through the way they represent and report. While it took several years for the media to begin reporting and framing on HIV/AIDS since 1986, the public has somewhat be...

In a mediated democracy, politicians strive hard to determine what is on the front page of the newspapers, or the leading item in the news. While media are said to set the public agenda, the use of Social Networking Sites (SNS) or online social media such as Facebook, Twitter, Blogs, YouTube, etc is growing tremendously in 21st century politics. Ev...

In regards to containing the spread of the deadly disease namely HIV/AIDS, it is particularly troublesome that the culture of information sharing in terms of sexuality still remains as a private subject and taboo for discussion not only among the Muslim communities but among the Asian communities as well. Despite the fact that Islam is concerned in...

Peledakan perkembangan teknologi informasi komunikasi maklumat pada dasawarsa ini memboleh pelbagai maklumat dan informasi disebar kepada publik dengan sekelip mata. Kita menyedari kebolehan media bukan sekadar menyampaikan maklumat kepada masyarakat, bahkan juga membentuk pandangan dan sikap khalayak. Walau bagaimanapun, oleh sebab persaingan hang...

Media is a prominent source in shaping and reshaping people’s opinions and behaviours. In order to provide adequate public information on AIDS, media produces relevant articles and programmes on HIV issues for the public. Coverage related to HIV issues can be potent means of perceiving people’s behaviours. However, even though news reporting on the...

Living in a globalized world spearheaded by technological advancement and innovations, media have long been instrumental in imparting various kinds of information towards the populace. Consistent with the overwhelming growth of health communication, it is essential to use appropriate media channels to alarm the public on the severity of various dis...

AbstrAct Inexpensiveness and accessibility of the newspaper have become the decisive factors for health practitioners and departments to impart information on health issues to the general population. The advancement of science and technology permeating every nook and cranny of our society has arisen our awareness in keeping up with the role of the...

Inexpensiveness and accessibility of the newspaper have become the decisive factor for health practitioners and departments to impart information in terms of health issues to the general population. To date, when science and technology has permeated all nooks and crannies of our society, there is need for us to correspond the importance in the heal...

Media is a prominent source in shaping and reshaping people’s opinion and behaviour. In order to provide adequate public information on AIDS, media produces relevant articles and programmes of the HIV issues for the public. Coverage-related HIV issues can be potent means of perceiving people behaviour. However, even though the news on AIDS and HIV...

This article focuses on external factors and pressure on the Korean and Malaysian media policy and its impacts towards their cultural industry, comparatively. Since World War II, the US has promoted free trade by continuous efforts to lower tariffs mostly through the GATT. However, such market liberalization with major trade partners fell short of...

This article discusses the usefulness of state theory and concept in order to explain media globalization. It is important for media researchers, lecturers, and students to understand that media and communication is strongly governed by the state. Thus state theory is the most useful tool to explain state behaviour. State theory and concept has bee...

The objective of this paper is to comparatively describe and examine how political interest determined the structure and the development of broadcasting industry in Malaysia and Thailand comparatively. Through the years, the state plays a significant role in shaping the media system in any society or countries. But there are considerable difference...

Issues of professional responsibility within the music industry is not a new phenomenon but industry events to date point to a lack of understanding in relation to rights and duties between contractor and contracted, between participant and performer, and between producer and distributor. A way to negotiate increasing misunderstandings is urgently...