Haslinda Musa

Technical University of Malaysia Malacca | utem · Department of Technopreneurship

Malaysian Small Medium-sized Enterprises (SMEs) is largest business establishment and vital component of the country's economic development. However, limited studies were examined on their development, challenges and future green prospects, especially in service sector. Therefore this article examines the development of SMEs in Malaysia, challenges...

The purpose of this study is to identify the types of halal food supply risks, types of mitigation strategies for the upstream supply chain and to examine the relationship between halal supply risk and mitigation strategy efforts using the lens of the agency theory. Exploratory factor analysis (EFA) is used to validate the variables of the study an...

The main purposes of this paper are to identify the type of risks involved in the halal food supply chain (HFSC) in articles published in the context of halal management. The study utilized an extensive literature review of current halal management literature specifically in relation to the food supply chain. The study has found nine significant ri...

The main purpose of the paper is to recognize the service quality factors impact on patient satisfaction in health clinic towards patient loyalty. The study is based on surrey approaches for the preliminary pilot test of 50 respondents. This study was fully conducted in quantitate study and implementation of research was conducted in Melaka, Malays...

Electronic procurement or E-Procurement is a method for requisition for goods and services in organization throughout the internet. An E-Procurement is a part of the supply chain and its enables suppliers to sell their products and services. This study will identify factor influence the E-Procurement in an organization. Findings of this study demon...

Purpose – Food industry players obtain the advantages of profits growth within the halal industry whereby the market is dynamic to generate profit. Hence, this study aims to analyse the perception of food manufacturers towards the adoption of the halal food supply chain (HFSC). Design/methodology/approach – For this study, 103 halal food manufactu...

The paper aims to provide an insight into the significance of having a simulation model to forecast the supply of registered nurses for health workforce planning policy using System Dynamics. A model is highly in demand to predict the workforce demand for nurses in the future, which it supports for complete development of a needs-based nurse workfo...

Wavelet transform (WT) has recently drawn the attention of the researchers due to its potential in electromyography (EMG) recognition system. However, the optimal mother wavelet selection remains a challenge to the application of WT in EMG signal processing. This paper presents a detail study for different mother wavelet function in discrete wavele...

p>Wavelet transform (WT) has recently drawn the attention of the researchers due to its potential in electromyography (EMG) recognition system. However, the optimal mother wavelet selection remains a challenge to the application of WT in EMG signal processing. This paper presents a detail study for different mother wavelet function in discrete wave...

The purpose of this paper is to investigate the perception of small medium and enterprises (SMEs) that motivates to adopt halal food supply chain (HFSC) in their business. Data were collected through a survey responded 183 out of 410 potential respondents from Halal Industry Development Corporation (HDC) directory website. Reliability analyses were...

The tourism industry in Melaka holds huge potential for the state as it is popular for its well preserved culture and heritage. As far as the authors have knowledge on, there have been no prior research to discover what drives tourists to visit Melaka. A structured questionnaire is designed of which 610 are distributed in two locations; Melaka Teng...

This paper highlights Big Data phenomenon in the merging process of multiple production files in the manufacturing of electronics industry. Datasets produced in the production floor is vast in volume, high in velocity and comes in variety due to the data are obtained from different machines. The Big Data revolution has challenge the merging process...

Halal industry in Malaysia provides a great opportunity for food manufacturers to expand their businesses, globally. However, the business has faced with some difficulties to improve performance due to complexity in halal supply chain. This paper studies the adoption of halal food supply chain (HFSC) factors on business performance among halal food...

Halal industry in Malaysia provides a great opportunity for food manufacturers to expand their businesses, globally. However, the business has faced with some difficulties to improve performance due to complexity in halal supply chain. This paper studies the adoption of halal food supply chain (HFSC) factors on business performance among halal food...

This paper aims to examine the relationship between the characteristics of innovation, users and external factors toward adopting the Electronic Government (EG) innovation. These relations were found highly correlated in intention to adopt this innovation in administration structures which act as the catalyst for innovation opportunities. This is e...

Generation Y is the second largest generational cohort growing up in a world infused with brands that has been socialized in a materialistic society with purchasing power and extraordinary impact on the economy. They often involve with the shopping behavior and purchase involvement that makes their preferences towards one product would most likely...

Lean manufacturing system has been infiltrated in manufacturing sectors across the world. In fact, Lean manufacturing system is a practice which regards the use of the resources, creation of value for the end customers, and as the ways to eliminate the waste. There are several tools that can be used to eliminate the waste within the industry. This...

This paper proposes a new signal processing technique using time-frequency distribution (TFD), namely S-transform (ST) for battery parameters estimation. Compared to other TFDs such as short time Fourier transform (STFT) and wavelet transform (WT), ST technique offers more promising results in a low frequency application analysis, especially batter...

Electromyography (EMG) is widely used in controlling the signal in manipulating the robot assisted rehabilitation. In order to manipulate a more accurate robot assisted, the feature extraction and selection were equally important. This study evaluated the performance of time domain (TD) and frequency domain (FD) features in discriminating EMG signa...

Diffusion-Weighted Imaging (DWI) remains the most accurate brain imaging technique for early detection of stroke. This study proposed the image analysis technique for automatically segmenting and classifying of brain stroke based on DWI. Two lesions namely acute stroke and chronic stroke are analyzed. The proposed analysis framework are preprocessi...

Technopreneurship is one of the critical subjects in business theme that may assume imperative part in making of upper hand in different enterprises and organizations. The main purpose of this study focused on the relationship between Critical Success Factors/CSF (promotion, place, price, product and network & collaboration) and the successful of c...

This study established a learning model from the data of 230 entrepreneurships program students. The study tested a developed research model for examining the effectiveness of social entrepreneurship (ESE) that posits personality, motivation, social network and interest drive to the effectiveness of social entrepreneurship. The correlation results...

Environmental practices have been well studied but only a few studies have presented the green innovation practices of corporate firms. The main purpose of this study focused on the awareness of green practice which is concerted on organizational (Training Program/TP), environment (Government Regulation & Policies/GRP) and individual context (Knowl...

The main purpose of this study focused on Employee Knowledge (EK), Employee Skill (ES) and Employee Attitude (EA) towards the implementation of Green Human Resource Management (GHRM). The respondents of this study were management staff of Sony ECMS. A total of 150 questionnaires were distributed via email but only 100 were returned. The results of...

The application of engineering principal has now become a strategic tool to ensure sustainability in the organization. The main purpose of this study focused on the characteristics of logistics service provider (LSP) (cost efficiency/CE, customer satisfaction/CS, and security and safety/SS) that affect the adoption of GPS in Malaysia. A total of 45...

Emotional intelligence (EI) is an important topic in management and entrepreneurial education. The main purpose of this study focused on the relationship between Emotional Intelligence (Cognition & Ability/CA, Understanding Emotions /UE, and Emotional Decision Making /ED) and stress among SMEs. A total of 70 entrepreneurs from different areas in Me...

This paper aims to investigate the effectiveness of social media marketing (SMM) practices to organizational performance, which focuses on Malaysian small and medium enterprises (SMEs). Quantitative research method approach is applied to study three types of correlations: (1) Brand reputation and image and online SMEs performances, (2) customer eng...

In this era of globalization where information technology has taken place for fulfilling customer demands, small and medium enterprises (SMEs) have to fight in this intense competition in order to be able to gain their own market shares. To achieve targeted market shares, the use of mobile marketing as a medium for advertisement has evolved to an i...

The purpose of the paper is to report on the process and findings of factors that influence the effectiveness of customer engagement, brand reputation & image, and customer brand attitudes towards online performances of Small and Medium Enterprises (SMEs) in Melaka. The paper contains sufficient details to support that objective and suitable to be...

this study aims to explore the adoption of Malaysian Standards (MS) on SMEs performances and is mediated by characteristics of MS, characteristics of SMEs and external factors. This study was conducted using questionnaires distributed to 300 SMEs in various sectors. The statistical analysis utilized Statistical Package for the Social Science (SPSS)...

The buzzing world of sustainability has led to soaring growth of literature on green marketing, green accounting, green retailing, green supply chain management and green general management. Green Human Resource Management (GHRM) studies on how this field contributes to preserving the environment is hardly found. The polarization between "Best fit"...

Malaysian Small Medium-sized Enterprises (SMEs) have always been the largest provider to the economic development of the country. However, limited studies have been conducted within the field of drop-shipping supply chain. Therefore, the main aim of this study was to provide insights into Malaysian small-medium enterprises' characteristics which in...

Customer Relationship Management (CRM) is an important topic discussed by managers and scholars in recent years. Despite the evidence provided by numerous empirical studies, organizations that practice market information and implement market orientation will gain more competitive advantage and dynamic environments. Based on theoretical consideratio...

Objective – Based on theoretical considerations, this paper focuses on (1) the adoption level of Low Loss Microwave Transmission Glass (LLMTG), which encompasses as new innovation among users in Malaysia and (2) investigates the influences of innovation characteristics towards low loss microwave transmission glass (LLMTG). Methodology/Technique – T...

The relationship of characteristics of users and technology innovation is an important topic that is discussed by researchers in recent years. This conceptual paper aims to examine the relationship between the commitment to product field, innovation-related core benefit, user-manufacturer interaction, expected financial benefit, and the users‘ inte...

Customer relationship management (CRM) is an important topic discussed by managers and scholars in recent years. Despite the evidence provided by numerous empirical studies, organizations that practice market information and implement market orientation will gain more competitive advantage and dynamic environments. Based on theoretical consideratio...

Malaysian Small Medium-sized Enterprises (SMEs) is largest business establishment and vital component of the country’s economic development. However, limited studies were examined on their development, challenges and future green prospects, especially in service sector. Therefore this article examines the development of SMEs in Malaysia, challenges...

This research paper examines the intention of buyer to purchasing online, by the influences of three types of product attributes which are features, functions and benefits and figure out the relationship of these variables. Four (4) IPTAs has been chosen when developing the model of buyer intentions where students have been asked several set of que...

Nowadays people are intended to do online shopping. Shop on the Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which usually attributed with anxious, crowded, traffic jam, limited time, parking space and etc. Internet in Malaysia is still considered as a new medium tool between the retailers an...

Purpose: This research investigates strategic technology alliances (STA) in Malaysian manufacturing firms and the impact on organizational performance. The outcomes of this paper shed light on the underpinning theories under Resource Based View (RBV) and Organizational Learning (OL) as an antecedent for the successful implementation of strategic te...

Nowadays in Malaysia, there are a lot of private companies using their official website to promote their products and services to the customer. This is because people are more flexible and aware with online advertisement rather than traditional advertising. This structure is based on the characteristics, sub-characteristics and attributes of three...

This paper investigates the relationship between Japanese subsidiary's performance, entry mode, domestic variables, and international experience. We used a sample of 270 subsidiaries from Toyo Keizai Inc., Japan Overseas Investments, listed by countries, from 2005 to 2009. The purpose of this paper is to establish a relationship that is statistical...

The purpose of this paper is to describe the role of eco innovation efforts and the relationships with the sustainable development in manufacturing industries particularly in the automotive industries. The outcomes of this paper attempts to describe types of eco innovation efforts from technology and non-technological dimension. Furthermore, the cu...

Nowadays in Malaysia, there are a lot of private companies using their official website to promote their products and services to the customer. This is because people are more flexible and aware with online advertisement rather than traditional advertising. This structure is based on the characteristics, sub-characteristics and attributes of three...

This paper examines the level of marketing and promotion management services available at Malaysian ICT incubators and its impact on incubation performance. It argues that incubatees are more likely to perform when targeted marketing and promotion management services are provided by the incubators. It adopts the mixed-method approach to solicit the...

In recent years, supply chain has become more complex due to globalization, outsourcing, single sourcing, and the focus on removing slack from supply chains. While these strategies have improved performance, they also made supply chains more prone to disruptions. A major disruption in the supply chain can disturb or even " shut down " a company and...

AbstrAct Literature has shown that Information and Communication Technology (ICT) had been a potential source of disruption to business and at the same time ICT might be advantageous in supporting business at risk. Data from a questionnaire survey of 110 organizations across various sectors in the United Kingdom (UK) are used to answer the research...

The site yield potential (SYP) has been used as a realistic target for the plantation management to achieve and maximize the oil palm production. This yield potential is currently computed using an empirical and numerical model, which is non-spatial. However, the oil palm yields are known to vary spatially across the plantation. To represent this,...