Haslinda Hasan

• Bachelor of Business Administration
• Senior Lecturer at Universiti of Malaysia Sabah

Entrepreneurship as a career option for women has been acknowledged in the women’s entrepreneurship literature. However, in an effort to understand the phenomenon of women entrepreneurship, women tend to be compared with their male counterparts. Consequently, women’s entrepreneurial activities are reported as less competitive and underperformed, ig...

This is a conceptual paper that attempts to show that social media can improve the academic performance of university students. The study assumes that it is interesting to investigate the impact of social media on university students' academic performance, given the explosion in the number and use of social media sites worldwide. In addition, socia...

Life can be challenging for single mothers. They are viewed as the most vulnerable social groups in society who often lack educational attainment, skills and social networks; thus, limiting their opportunities to compete in the labour market. Consequently, single mothers struggle to achieve financial independence and to support the well-being of th...

This work is licensed under CC BY 4.0 Radio research is not a new thing, and in fact, it was portrayed as an under-researched field. There is a long debate about radio acceptance, conventional radio migration to digital and will podcast kills conventional radio before the pandemic. However, pandemic Covid-19 affects the listenership of radio. At ti...

The Malaysian government vaccination drive to curb the Covid-19 virus has received with mixed responses from the citizen. To manage the vaccination drive, the government urge the people to register their interest using a mobile apps called MySejahtera. However, in Sabah, the state located in Borneo Island the response was very slow. Therefore, this...

The ability of a tertiary institution to pursue academic studies and research during the pandemic and now endemic covid-19 is a measure of the strength of the university or college in facing the biggest test of this decade. Thus, various measures and approaches have been taken by the university management, especially in ensuring the momentum of stu...

This paper aimed to explore the use of media usage among people in Sabah while facing the Covid-19 pandemic crisis. Questionnaires were distributed among Sabahan audiences that was directly affected by the Covid-19 pandemic (N=404). Research findings revealed that the principal needs that drove the audiences to use media were needs involving cognit...

This article focuses on a balanced, integrated, and blended effort in facing the continuation of the endemic era of COVID-19 in the economic sector engaging entrepreneurs and cooperatives. The purpose of the discussion is to identify the dispute over the role, government efforts, and MEDAC's strategy in assisting entrepreneurs and cooperatives to m...

This study focused on the role of information exposure, information consumption and individual lifestyle on the inclination towards behaviour change during the Covid-19 pandemic. During the pandemic, the number of individuals who breached the pre-determined SOP meant to curb the virus transmission kept on increasing even though the government had r...

The current study examines consumers' perceptions of the local gold and jewellery retailers in Malaysia in terms of business innovation through co-creation and service innovation, as well as the impact on consumer-brand identification and brand loyalty. This study intends to inspect the consumer perceptions of innovativeness and consumer brand iden...

This article discusses the driving of the development of small and medium enterprises in the era of digitalisation from the dynamic perspective of law enforcement. The thrust of the discussion puts the justification of digitalisation is now a necessity, not an option for traders to face the sustainability of lives affected by the Covid-19 pandemic....

Women's social environments are shaped by various cultural elements that influence their behaviour and actions in the public sphere. As such, this paper explores how socio-cultural elements in women's social environments influence their entrepreneurial activities. In-depth interviews with ten women entrepreneurs in the West Coast of Sabah were cond...

Digital transformation is one of the most fundamental social and economic occurrences which impacts Small and Medium-sized enterprises (SME) business operations specifically during Covid-19 pandemic. The paper seeks to find out how digital marketing transformation impacts marketing activities in micro business entrepreneurs and to examine their rea...

The poster received a Gold Award at Pertandingan Virtual Inovasi Pengajaran & Pembelajaran 2021 organized by the Malaysia Association of Research and Education for Educators (MAsREE) and Majlis Pengetua Sekolah Menengah (MPSM) Daerah Hulu Langat.

Projek PdP Imersif Teradun bagi Kursus BG33403 – Pemasaran Strategik ini dirancang dan dilaksanakan bagi menghasilkan suasana PdP yang lebih segar, mesra pelajar dan memberikan pengalaman pembelajaran yang lebih bermakna dalam aspek kognitif, psikomotor dan afektif yang bersesuaian. Hasil pembentukan PdP ini didapati pelajar menjadi proaktif, lebih...

This concept paper will discuss how the involvement of SMEs in the Halal industry can be considered as fulfilling the Fardhu Kifayah's responsibilities. The concept of Halal and how it relates to Fardhu Kifayah will be discussed based on previous studies and further discussion on how SME involvement in the production and distribution of Halal produ...

Halal is an important concept that enables and simplifies the consuming process of food and beverage products, especially for Muslim consumers. The study believes that the development of Halal is a communally obligatory (fardhu kifayah) for that SMEs and a personally obligatory (fardhu ain) for the Muslim consumer. The Government of Malaysia has al...

Halal is a religious issue and an opportunity to increase sale and acquire a competitive advantage. This study aims to present the structural relationship between religiosity, attitude, and behavioural intention towards purchasing halal products. A total of 299 valid and usable questionnaires were obtained from the respondents in Tarakan (Indonesia...

Halal is an important concept to enable Muslim consumers to consume a product or service, especially foods and beverages. Small and Medium Enterprises (SMEs) and Halal in Malaysia is an interesting issue to study. Therefore, the SMEs should take this opportunity and proactively involve in the Halal product development. The objectives for the study...

Halal is a religious issue and it is also an opportunity to increase sale and acquire competitive advantage. The aim of this study is to present the structural relationship between religiosity, attitude, and behavioral intention toward purchasing Halal products. A set of questionnaire was used to elicit responses using convenience sampling techniqu...

The word Halal means permissible or lawful by Islamic laws. In the recent years, there had been an increasing interest in the Halal issues such as Halal requirements and certification. Previous studies of religion and consumer behavior, indicated that religion may influence consumer attitude and behavior in general, especially in food purchasing de...

This study investigated the factors that influence online brand purchase intention. The aimed of the study is to test the relationships between brand name, perceived ease of use and perceived usefulness (IV) and online purchase intention (DV). Consumers who have experience in purchasing products or services via online and age 21 years old and above...

In 2003 AC Nielsen Consult reported that Malaysian Internet users have become more active in making online transactions and the numbers is growing since then. Research or study on online shopping was done before in Malaysia especially in Peninsular Malaysia, but for the Kota Kinabalu, Sabah at the meantime no specific research was done in this area...