Harshada Satghare

Vishwakarma University, Pune · Travel and tourism

We are pleased to extend an invitation for you to participate in our upcoming book project titled 'Global Cargo Industry: Resilience of Asia-Pacific Shipping Industries,' which is scheduled to be published by IGI Global. Amidst a backdrop of dynamic shifts in global trade patterns, technological advancements, and environmental challenges, this comp...

Spices are always considered an integral component of the cultural heritage of the place. They provide historical, cultural, social, and geographical identities to the region. These identities are helpful in the development of tourism based on the special interest in experiences, consumption, and purchase of spices. The phenomenon can be formally n...

The article aims to evaluate the official destination website of Maharashtra, the leading tourism state in India, through user judgment approach. After extensive review of literature, the researchers have proposed the instrument to measure the performance of the destination website from customer perspective. The instrument developed, namely “Destin...

Internet marketing is an indisputable element of destination marketing plan and DMOs are extensively engaging on with Internet. In this study, tourism policies of six important tourism states of India, namely Kerala, Rajasthan, Uttar Pradesh, Maharashtra, Karnataka and Gujarat have been studied using content analysis. The findings revealed that pol...

With the increasing role of the Internet in Marketing, Destination Marketing Organisations (DMOs) are focusing on the application of the Internet in destination promotion activities. The present study aims to evaluate the application of Tourism Internet Marketing Strategies by Maharashtra Tourism Development Corporation (MTDC), India. Data Triangul...

With increasing role of Destination websites as an information gateway for potential tourists, researchers are highlighting the importance of website evaluation. In the context of Indian tourism industry, though the area of tourism is well researched, no visible literature is found in the field of e-tourism initiatives of DMOs. Therefore, the prese...

Maharashtra is an important tourism state in India. With the increasing importance of social media market ing, Maharashtra Tourism Develop ment Corporat ion, the destination marketing organisation of the state, is taking serious efforts to utilize this unique mediu m for successful promotion of tourism on international level. Here, the paper aims t...

Maharashtra is an important tourism state in India. With the increasing importance of social media market ing, Maharashtra Tourism Develop ment Corporat ion, the destination marketing organisation of the state, is taking serious efforts to utilize this unique mediu m for successful promotion of tourism on international level. Here, the paper aims t...