Hans De Steur

Hans De Steur
Ghent University | UGhent · Department of Agricultural Economics

PhD, MS

About

117
Publications
42,087
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
4,375
Citations
Additional affiliations
September 2006 - present
Ghent University
Position
  • PostDoc Position

Publications

Publications (117)
Article
An increasing focus on emotion in consumer and sensory research has led to the development of many instruments to capture consumers’ emotions elicited by food, with a growing interest in the use of emoji in recent years. While emoji are considered a suitable tool to assess food-evoked emotions, it is still unclear to what extent consumers’ emotiona...
Article
Despite being one of the first African countries to prioritize food safety, foodborne diseases are of acute concern in Ethiopia. This review aims to understand food safety-related perspectives and practices among consumers and food vendors in Ethiopia to identify motivations, beliefs, and values that shape and/or drive their practices. A well-defin...
Article
Full-text available
In the present competitive environment, organisations must inevitably progress to gain and maintain a long-term competitive advantage. Hence, organisations must embrace organisational readiness for change (ORC), which denotes the level of preparedness of an organisation to adopt a change through deploying new management strategies and new projects....
Article
Full-text available
The food service sector was among the hardest hit by the COVID-19 pandemic. This study aims to examine consumers’ attitudes towards and transparency perceptions of COVID-19-related safety measures and to identify determinants of consumers’ intentions and behaviour regarding visiting restaurants and bars once reopened. By also surveying food service...
Article
Full-text available
Following its approval in the Philippines in July 2021, provitamin A-rich “Golden Rice” is set to become the worlds' first commercialized genetically modified crop with direct consumer benefits. Despite supplementation and fortification programs, the burden of micronutrient deficiencies remains high. For Golden Rice to be successful in reducing vit...
Article
Full-text available
The growing concern for food safety and quality motivates governments and private sectors to improve consumers’ confidence in food systems, such as through adopting certifications and traceability systems. The recent emergence of diverse food labelling schemes and the turbulence in food systems in emerging countries have sparked questions about con...
Article
Full-text available
As innovation has garnered substantial attention on corporate success and sustainability, organizations must evaluate internal contexts to determine potential innovative practices and benefits. Firms need to investigate the determining factors of innovation preparedness as organizational innovation practices are catalyzed through internal elements....
Article
Full-text available
This study aims to assess the public acceptability of interventions to reduce sugary drinks in Vietnam, identify the key determinants, and develop a classification of consumers. A cross-sectional survey with 263 urban consumers evaluated perceptions of four potential interventions: restricting choice, taxation, nudging, and labeling. Thereby, speci...
Article
Full-text available
With cultured meat now available for purchase in Singapore and more countries expected to follow soon, more and more research has explored the impact of particular individual factors and information provision. To this point, no research has looked explicitly at a counter-messaging approach, whereby problems of conventional meat production are lever...
Article
Full-text available
To take advantage of existing opportunities in a market of global competition and rapid changes, firms try to adapt their strategy by introducing new or improved innovation types. While there is a large body of literature investigating the relationship between innovation and performance, there is a need to further analyze the role of innovation typ...
Article
Full-text available
Cost–benefit analysis of (iodine) biofortification at farm level is limited in the literature. This study aimed to analyze the economic feasibility of applying iodine-rich fertilizers (agronomic biofortification) to cabbage and cowpea in Northern Uganda. Data on costs and revenues were obtained from a survey of 100 farmers, and benefits that would...
Article
Full-text available
This study investigates the impact of initial perceived barriers and motives on consumers’ willingness to eat cultured meat as a substitute for conventional meat using data collected in December 2013, shortly after the introduction of the first cultured beef burger to the public. The findings are based on a novel analysis of cross-sectional data fr...
Article
While it is recognised that insect farming as an alternative feed production system can yield substantial benefits for rural communities, farmers will ultimately have to decide whether to adopt these systems or not. This study aims to understand the factors that influence the intention of farmers to adopt insect farming for animal feed in the conte...
Chapter
Traditionally, sensory research focuses on the measurement of the overall acceptance of product of consumers. However, in the last decade, a shift occurred to the development of new methods to gain additional insights in how consumers perceive food products. On one hand, several rapid sensory profiling methods were developed (e.g., check-all-that-a...
Chapter
Traditionally, sensory research focuses on the measurement of the overall acceptance of product of consumers. However, in the last decade, a shift occurred to the development of new methods to gain additional insights in how consumers perceive food products. On one hand, several rapid sensory profiling methods were developed (e.g., check-all-that-a...
Article
Purpose This study jointly examines consumer attitudes towards gene-edited (GE) food and their preferences for labelling such products. Thus, it contributes to understanding the role of educational background, objective/subjective knowledge, environmental concern and socio-demographics in the context of GE food. Design/methodology/approach An onli...
Article
Full-text available
Ending all forms of hunger by 2030, as set forward in the UN-Sustainable Development Goal 2 (UN-SDG2), is a daunting but essential task, given the limited timeline ahead and the negative global health and socio-economic impact of hunger. Malnutrition or hidden hunger due to micronutrient deficiencies affects about one third of the world population...
Article
Full-text available
While nutrition-sensitive value-chain approaches are strongly advocated, studies on consumer preferences for such interventions are lacking. This study aims to fill this gap by examining a nutrition-sensitive chain labeling scheme, using the Ugandan dairy sector as a case. A survey was conducted among 250 consumers, primarily eliciting perceptions...
Chapter
Full-text available
Agricultural technologies have a key role to play in advancing international development, including achievement of the sustainable development goals (SDGs). Genetically modified organisms (GMOs) are among a wide of range of agricultural technologies that can play a significant role in meeting SDG1 (poverty eradication), SDG2 (zero hunger), SDG13 (c...
Article
Full-text available
The challenge of convincing people to change their eating habits toward more environmentally sustainable food consumption (ESFC) patterns is becoming increasingly pressing. Food preferences, choices and eating habits are notoriously hard to change as they are a central aspect of people’s lifestyles and their socio-cultural environment. Many people...
Article
Full-text available
There are numerous studies on food loss on the demand side examining consumer behavior towards food choice and food waste generation at the household level. In this paper, we target food loss on the supply side, with a focus on the industrial food processing environment. More specifically, we map food loss in each processing stage, that is sustaina...
Article
Consumers’ physiological responses, such as heart rate, electrodermal responses and frontal alpha activity can enhance the understanding of the consumers’ food experience. This study looked at physiological responses of the autonomic nervous system (heart rate, electrodermal responses) as a measure for level of arousal, and to responses of the cent...
Article
First-day processing and the pre-slaughter phase are stressful events for broiler chickens, putting pressure on their welfare, with economic consequences. This qualitative study aimed to document common industry practices and evaluate poultry industry stakeholder perceptions related to broiler welfare during day-of-hatch processing and the pre-slau...
Chapter
This chapter provides an overview of two case studies that examine stakeholder reactions toward iodine biofortification in Uganda. The first case applies the protection motivation theory and evaluates the intention of school heads and parents of school‐aged children to include iodine‐biofortified legumes in school feeding programs. The second case...
Chapter
This chapter provides an overview of two case studies that examine stakeholder reactions toward iodine biofortification in Uganda. The first case applies the protection motivation theory and evaluates the intention of school heads and parents of school‐aged children to include iodine‐biofortified legumes in school feeding programs. The second case...
Article
Providing labelling information is one of the strategies used to help consumers make healthier choices. However, although the type of information has the potential to assist consumers, it is important to evaluate their sensory and emotional perceptions. Therefore, the objective of this study was to evaluate the effect of different labelling informa...
Article
Purpose While trends of health and well-being have boosted the development of sports nutrition products, consumer research is limited. The purpose of this paper is to profile sports nutrition users and non-users, and to explain users’ preference and equity of sports nutrition brands. Design/methodology/approach A large online survey ( n =3,165) wa...
Article
Based on a survey with 64 small and medium‐sized enterprises (SMEs) in two Italian wine regions, this study aims to (a) identify key drivers and barriers of the adoption of sustainability and (b) compare the adoption and evaluation (use, financial/labor investments, and satisfaction) of sustainability practices in four management domains (marketing...
Article
Full-text available
Iodine (I) is an essential micronutrient, which plays a critical role in human metabolism. However, its concentration is known to be low in most soils, making it deficient in crops. With most I agronomic biofortification studies conducted under controlled environments, limited information currently exists on this approach of enriching I deficient c...
Article
The growing burden of food losses has intensified the need for reliable and comparable data. This study extends the application of lean manufacturing practices and uses Value Stream Mapping (VSM) analysis with the Food Loss and Waste (FLW) Accounting and Reporting Standard to identify hotspots and analyze the magnitude of both food and nutritional...
Article
Unlike most studies that focused on specific innovations, this study systematically analyzed farmers’ adoption of agricultural innovations in general. It reports willingness to pay (WTP; willingness to accept (WTA)) as a proxy for adoption, its determinants, applied methods, and statistical models. After searching and screening, 80 studies qualifie...
Article
Constraint-based innovations, including frugal approaches, have attracted increasing interest across disciplines due to their potential to promote sustainable development while meeting Bottom of the Pyramid (BOP) needs. However, the academic literature to date has resulted in overlapping terminology, lacks a robust theoretical basis and includes fe...
Preprint
Constraint-based innovations, including frugal approaches, have attracted increasing interest across disciplines due to their potential to promote sustainable development while meeting Bottom of the Pyramid (BOP) needs. However, the academic literature to date has resulted in overlapping terminology, lacks a robust theoretical basis and includes fe...
Article
Full-text available
The commercialization of genetically modified (GM) crops remains highly contested in the European Union (EU). While research has mainly focused on public and consumer opinions, few studies have investigated farmers’ reactions towards such crops. This study aims to determine farmers’ willingness to adopt a late blight-resistant (LBR) GM potato culti...
Article
Full-text available
Though consumer studies have received significant attention in the field of marketing management, research on consumer attitude towards food supply technologies is needed. This paper investigates the relationship between consumer attitude and preference towards the usage of a ‘milk ATM’ as the point of sale. Based on data obtained from 296 consumer...
Article
New food technologies, such as genetic modification, food fortification, and processing technologies, are of growing interest for future food security and safety. For ensuring successful implementation of such technologies, consumers and other food supply chain actors should embrace them. We present a systematic review to identify and compare key f...
Article
Since the introduction of liquid chromatography tandem mass spectrometry in clinical laboratories, folate analysis has shifted from microbiological or protein-binding assays to chromatographic methods. Now, it is possible to sensitively and selectively determine several folate species in clinical samples where only a total folate content could be q...
Article
Purpose The purpose of this paper is to analyze the influence of chain governance on chain performance among the chain members. Design/methodology/approach The survey was conducted in a triadic context with 345 chain members (115 dairy farmers, 115 dairy cooperative managers, and 115 processors) of the dairy sector in Uganda. Data collection was pe...
Article
Full-text available
To address the growing global demand for cocoa, sustainable intensification of its production in West Africa is considered crucial. This paper analyzes the determinants of cocoa productivity and profitability by smallholder farmers in Ghana to provide insights into challenges for future cocoa farming, which will guide the formulation and prioritiza...
Article
Consumers’ emotional evaluation of food products has gathered interest among sensory scientists and food companies as a means to gain additional insights beyond hedonic measurements. While recent work shows that emotional profiling can also be performed with children and teenagers, concerns have been raised about the validity of emotional profiling...
Article
Full-text available
Agronomic biofortification (i.e., the application of fertilizer to elevate micronutrient concentrations in staple crops) is a recent strategy recommended for controlling Iodine Deficiency Disorders (IDDs). However, its success inevitably depends on stakeholders' appreciation and acceptance of it. By taking Northern Uganda as a case, this study aime...
Article
The growing search for potential approaches needed for nutrition sensitive agriculture has increased the attention given to reduction of food and nutrient losses or wastes. This study targeted the dairy sector in Uganda to empirically explore stakeholder readiness for a change toward a nutrition sensitive value chain. A survey was conducted among 2...
Article
As of today, the views of European consumers and policy makers on GM foods are still divided. While only few GM labelled foods ('does contain') have entered the market, GM-free labelling ('does not contain') is increasingly introduced in many EU member states. This study aims to examine whether GM-free labelling affects consumers' sensory profiling...
Chapter
Consumers’ interest in more nutritionally balanced products is growing given the global increase of cardiovascular diseases associated with unbalanced diets. This has resulted in an increasing number of health-related claims on food products (e.g., “low in salt” or “light”). A multidisciplinary team from Ghent University has examined the influence...
Article
Background The increased interest in consumer and sensory research to focus on total consumer experience when examining the relationship between food and consumer, has led to the development of a number of instruments to capture emotional responses elicited by food, beyond sensory liking. Scope and approach This systematic review identified 70 stu...
Article
Full-text available
Background: The UN's Sustainable Development Goals (SDGs) are grounded in the global ambition of “leaving no one behind”. Understanding today's gains and gaps for the health-related SDGs is essential for decision makers as they aim to improve the health of populations. As part of the Global Burden of Diseases, Injuries, and Risk Factors Study 2016...
Article
Full-text available
Background: Measurement of changes in health across locations is useful to compare and contrast changing epidemiological patterns against health system performance and identify specific needs for resource allocation in research, policy development, and programme decision making. Using the Global Burden of Diseases, Injuries, and Risk Factors Study...
Article
Reducing sugar consumption is an important aspect in the prevention of and fight against obesity. A broader understanding of consumers’ perceptions of low-calorie sweeteners is needed. This study examined two low-calorie sweeteners, tagatose and stevia, in comparison to sugar in dark chocolate. A total of 219 consumers participated in this study an...
Article
Full-text available
Genetic modification (GM) has been advocated as an alternative or complement to micronutrient interventions such as supplementation, fortification or dietary diversification. While proof-of-concept of various GM biofortified crops looks promising, the decision tree of policy makers is much more complex, and requires insight on their socio-economic...
Article
Genetic engineering has been successfully applied to increase micronutrient content in staple crops. Nutrition evidence is key to ensure scale-up and successful implementation. Unlike conventional plant breeding efforts, research on the efficacy or effectiveness of GM biofortified crops on nutritional status in human populations is lacking. This re...
Article
The study of emotional and sensory profiling with food products is gaining momentum in the field of sensory research. These methods can be applied in order to obtain a broader consumer perspective on product performance beyond traditional hedonic measurements (Jiang, King, & Prinyawiwatkul, 2014; Varela & Ares, 2012). The EmoSensory® Wheel, a recen...
Article
Sensory and emotional profiling by consumers is gathering interest among scientists and companies as it could help to better understand the motives for food choice. Although children and teenagers are important food consumer groups, they are underrepresented in sensory research and little is known on how children and teenagers perform on these task...
Article
Although sensory and emotional evaluation of food products mostly occurs in a controlled laboratory environment, it is often criticized as it may not reflect a realistic situation for consumers. Moreover, products are mainly blind evaluated by participants, whereas external factors such as brand are often considered as key drivers of food choice. T...
Chapter
Introduction. As the public and scientific debate on genetically modified (GM) crops is almost solely focusing on already commercialised GM crops, in which GM technology is used to improve agronomic traits and productivity (i.e., first-generation GM crops), the majority of consumer and marketing research on biotech crops is targeted towards these f...
Article
Full-text available
Background/objectives: Despite successes recorded in combating iodine deficiency, more than 2 billion people are still at risk of iodine deficiency disorders. Rural landlocked and mountainous areas of developing countries are the hardest hit, hence the need to explore and advance novel strategies such as biofortification. Subjects/methods: We ev...
Article
Micronutrient deficiency is a widespread phenomenon, most prevalent in developing countries. Being causally linked to the occurrence of a range of diseases, it affects billions of people worldwide. Enhancing the content of micronutrients in crop products through biotechnology is a promising technique to fight micronutrient malnutrition worldwide. M...
Article
Following the growing evidence on biofortification as a cost-effective micronutrient strategy, various researchers have elicited consumers’ willingness to pay (WTP) for biofortified crops in an effort to justify and determine their adoption. This review presents a meta-analysis of WTP studies on biofortified foods, either developed through conventi...
Article
Building upon the growing interest and research on genetically modified (GM) biofortification, its socioeconomic potential has been increasingly examined. We conducted two systematic reviews and meta-analyses to provide comprehensive evidence of consumers' willingness to pay (11 economic valuation studies, 64 estimates) and cost-effectiveness/benef...
Article
Full-text available
Introduction: In February 2015, the Flemish Minister of Welfare, Public Health and Family launched a website on preconception care: 'gezondzwangerworden.be'. The website was developed in response to the lack of comprehensive communication on preconception care and the inadequate intake of folic acid among Flemish women. Despite the international r...
Article
The interest to reduce food losses and wastes has grown considerably in order to guarantee adequate food for the fast growing population. A systematic review was used to show the potential of Value Stream Mapping (VSM) not only to identify and reduce food losses and wastes, but also as a way to establish links with nutrient retention in supply chai...