Hannah Trittin-Ulbrich

Hannah Trittin-Ulbrich
Leuphana University Lüneburg · Institute of Management and Organization

Doctor of Business Administration

About

26
Publications
10,677
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691
Citations

Publications

Publications (26)
Article
Corporate social responsibility (CSR) communication faces significant challenges due to an increasing polarization of public discourses. This polarization oversimplifies societal differences into “us versus them” dynamics, complicating consensus building and eroding trust in democratic processes. Traditionally, CSR communication research has focuse...
Article
Studies of meaningful work have proposed that work that holds personal significance and meaning can transcend pay. But how can workers who do not want, or cannot afford, to sacrifice pay for meaning commercialise their work to realise its market worth? We explore this question in the context of social media influencers who participated in the Influ...
Article
Sustainable development requires sustainability transformations of (so far unsustainable) companies. Sustainability transformations of companies do not happen by themselves but are the result of individuals and groups who purposefully act for sustainability. It is individual managers and employees within an organization—so‐called “change agents for...
Method
This course is designed to introduce students of business administration and related fields to qualitative research methods. The course is structured around 14 lecture videos recorded by experts in different areas of qualitative research. In addition to the videos, we provide PowerPoint slides for the lectures, review questions, and a syllabus. You...
Method
This course offers students of business administration and related fields an advanced introduction to qualitative research methods. The course is structured around 14 lecture videos recorded by experts in different areas of qualitative research. Besides the lecture videos, we offer reading suggestions for students, review questions, and a syllabus....
Conference Paper
Full-text available
Many ethical problems and risks are connected to the use of social media for purposes of marketing. Serious games have been shown to be particularly effective in promoting ethical sensitivity in other domains. In this paper, we outline the concept of uFood, a serious moral game to sensitize students of business and technology to issues related to s...
Poster
Full-text available
An der Leuphana Universität Lüneburg entwickeln wir im DI-SZENARIO-Projekt eine Reihe von digitalen Lernspielen zum verantwortungsvollen Umgang mit digitalen Innovationen. CO-BOLD ist das erst Spiel unserer Reihe. Ziel ist die Sensibilisierung für ethische Fragen rund um Machine Learning.
Article
Full-text available
To commemorate 40 years since the founding of the Journal of Business Ethics, the editors in chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a selection of commentaries aimed at creating dialogue around the theme Technology, Megatrends and Work. Of all the profound changes...
Article
Stakeholder recognition constitutes a firm’s experience of affirmation and acknowledgment from stakeholders and is deemed essential for organizations to develop positive self-relations and a sense of themselves as morally responsible social actors. Through an in-depth case study, I show how a firm’s varied experiences of stakeholder recognition for...
Article
Full-text available
How does responsible digital innovation become an accepted and desired innovation practice for businesses? Drawing on the case of Corporate Digital Responsibility (CDR), we study how institutional entrepreneurs across different fields construct CDR as an issue to legitimize corporate commitment to responsible digital innovation. Our qualitative stu...
Chapter
Full-text available
Societal grand challenges have moved from a marginal concern to a mainstream issue within organization and management theory. How diverse forms of organizing help tackle – or reinforce – grand challenges has become centrally important. In this introductory paper, we take stock of the contributions to the volume on Organizing for Societal Grand Chal...
Article
Full-text available
Societal grand challenges have moved from a marginal concern to a mainstream issue within organization and management theory. How diverse forms of organizing help tackle—or reinforce—grand challenges has become centrally important. In this introductory article, we take stock of the contributions to the volume on Organizing for Societal Grand Challe...
Article
Full-text available
Legitimacy is crucial for the survival and growth of strategic ventures inside larger corporations. Yet, despite much progress, research on the strategic venturing‐legitimacy nexus, that is, how internal strategic initiatives gain legitimacy and become part of the corporate strategy, remains underexplored. Drawing on the analysis of a longitudinal...
Article
Full-text available
Digitalization has far-reaching implications for individuals, organizations, and society. While extant management and organization studies mainly focus on the positive aspects of this development, the dark and potentially unexpected sides of digitalization for organizations and organizing have received less scholarly attention. This special issue e...
Article
Purpose A growing number of research report positive effects of gamification, that is the introduction of game elements to non-game contexts, on stakeholder intentions and behaviors. Hence, gamification is proposed as an effective tool for organizations to educate their stakeholders about corporate social responsibility (CSR) and sustainability-re...
Preprint
Knowledge creation is particularly important for organizations in order to innovate and securetheir existence over time (e.g., Mount & Garcia Martinez, 2014; Nonaka & von Krogh, 2009;Von Krogh, 2012). Recently, organizations typically strive to create new knowledge by settingup social media platforms (Razmerita, Kirchner, & Nabeth, 2014). Hence, th...
Article
We debate the strategic application of game elements to corporate messaging regarding societal and ecological concerns. We propose that gamified corporate social responsibility (CSR) communication is potentially well suited to create attention and involvement for corporate CSR initiatives. However, we argue that many gamification applications under...
Article
Full-text available
In this paper, we propose reconceptualizing diversity management from a communication-centered perspective. We base our proposal on the observation that the literature on diversity management, both in the instrumental and critical traditions, is primarily concerned with fostering the diversity of organizational members in terms of individual-bound...
Chapter
During the past decades business firms have started to engage in activities that have traditionally been regarded as actual governmental activities (Margolis & Walsh, 2003; Matten & Crane, 2005; Scherer & Palazzo, 2008a). This is especially true for multinational corporations (MNCs). They engage in public health, education, social security, and pro...
Article
This paper is concerned with examining the underlying conceptualizations of communication in the extant literature on diversity management. Looking at the dimension of communication is important if we consider the fundamental communicative embeddedness of organizations in broader society. Our paper is based on the observation that the extant litera...
Article
Full-text available
Purpose Extant research on corporate social responsibility (CSR) communication primarily relies on a transmission model of communication that treats organizations and communication as distinct phenomena. This approach has been criticized for neglecting the formative role of communication in the emergence of organizations. This paper seeks to propos...
Article
Extant research on CSR communication has focused primarily on external communication, i.e. what firms communicate to their environment. At the same time, a large part of this literature exhibits a mechanistic understanding of communication that implies the possibility of a package-like transfer of information and meaning from sender to receiver. Ho...

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