Hanna Schramm-Klein- Professor
- Professor (Full) at University of Siegen
Hanna Schramm-Klein
- Professor
- Professor (Full) at University of Siegen
About
314
Publications
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Introduction
Current institution
Publications
Publications (314)
As cross-border online purchase numbers surge, the factors that motivate or hinder consumers' desire for such shopping remain unclear. In order to better understand the "cross-border online shopper", this empirical study draws a comparison between customers from an ad-vanced country (Germany) and customers from an emerging market (Romania). This re...
Switching to electric vehicles to reduce CO2 emissions and preserve the environment is a common approach also being relevant to the last mile. However, establishing electric vehicles in the long term requires consideration of economic and social sustainability in addition to ecological sustainability. Additionally, the last mile is characterized by...
Kleinstädte stehen vor der Herausforderung, die Lebensqualität und die Lebenszufriedenheit ihrer Bewohner:innen zu verbessern. Dabei sind subjektive Wahrnehmungen oft wichtiger als objektive Maßstäbe. Im Rahmen dieser Studie werden deshalb die Attraktivitätsfaktoren von Kleinstädten untersucht, die dazu beitragen, die Lebensqualität der Bürger:inne...
In technology-infused frontline service encounters, human-based service represents a high degree of uncertainty. However, understanding how technology can meet customer demands without undermining the importance of human interaction is crucial for retailers to remain competitive. However, empirical evidence comparing different types of service enco...
Purpose
The purpose of this paper is to explore the extent to which customers evaluate inferior product presentations on a local shopping platform based on the retailer (small and medium-sized enterprise [SME] vs retail chain).
Design/methodology/approach
The authors conducted a between-subject online study ( N = 728) with a 2 (SME vs retail chain...
Building on the motivation–ability (MA) theoretical framework, we develop a motivation–trust–vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized by uncertain benefits, potential losses, and increased vul...
Purpose
Smart devices like fully automated smart refrigerators can simplify customers' shopping processes. However, despite the advantages, such as saving time and effort, these devices are rarely used in private households. Therefore, this study aims to investigate the influence of various aspects on the usage intention of automated purchase proce...
The present study aims to investigate elementary school children’s self-control as an important aspect of their purchasing literacy in a simulated supermarket. To this end, 136 children were asked to shop on a limited budget and work through a given shopping list. We processed the data of this task in two ways: First, we combined process and produc...
Digitale Sprachassistenten können genutzt werden, um die Effektivität und Effizienz im Vertrieb zu Endkunden zu steigern. Über den gesamten Kaufprozess hinweg bieten sie sowohl für Unternehmen als auch für die Kunden das Potenzial der Optimierung und Personalisierung der Prozesse und Ergebnisse, der Kommunikation und der Interaktion mit den Kunden....
When it comes to investigating how customers use POS technologies or which factors might promote their adoption, it is important to know which characteristics are particularly relevant from the customers' perspective. Based on three recent approaches to POS technology systematization, this research empirically categorizes POS technologies from the...
The topic of resilience has received attention in the behavioural sciences since the 1950s. In particular, the Kauai Longitudinal Study by Emmy Werner was groundbreaking in terms of resilience research. In recent years, this research has also attracted the interest of the consumer sciences. Although fundamentally scarce, corresponding research eith...
Many companies are seeking to balance between the use of information transparency to attract new customers by presenting themselves as open companies and the associated risk of losing customers, as disclosing certain information could trigger negative sentiments. Being transparent with certain information can make the potential buying process seem...
Artificial intelligence (AI) has become an integral part of our daily lives in recent years. At the same time, the topic of ethics and morality in the context of AI has been discussed in both practical and scientific discourse. Either it deals with ethical concerns, concrete application areas, the programming of AI or its moral status. However, no...
As one of the largest digital payment providers, PayPal has integrated the possibility to use cryptocurrency as a payment method and to buy cryptocurrency via the platform. Building on the considerations of trust-transfer theory and extending this model adding the trust-related attributes perceived risk and security, this paper therefore examines t...
For sharing platforms, such as Airbnb and Didi, the loyalty of suppliers (e.g., hosts and drivers) is a key success factor. We analyze the antecedents of supplier loyalty in two steps. In the first step, we formulate a baseline model that includes important antecedents of loyalty. In the second step, we explore how the antecedents of loyalty change...
When it comes to investigating how customers use POS technologies or which factors might promote their
adoption, it is important to know which characteristics are particularly relevant from the customers’ perspective.
Based on three recent approaches to POS technology systematization, this research empirically categorizes POS
technologies from the...
During the global coronavirus disease 2019 (COVID-19) pandemic, the relevance of proximity mobile payment (m-payment) applications (e. g., Apple Pay and Google Pay) has increased due to their ability to let consumers shop inside physical stores and pay for products without having to make physical contact with a store employee or touch a card-reader...
In-store slack is the portion of the mental budget that is reserved for unplanned purchases. In this paper, the study of Stilley et al. (2010) on the existence and exploitation of in-store slack is replicated and extended through the investigation of in-store slack in varying store formats and with regard to different product categories, confirming...
Jeder Verbraucher kann situationsbedingt verletzlich sein oder werden. Verletzliche Verbraucher stehen großen Schwierigkeiten bei der Bewältigung der Kauf- und Konsumherausforderungen gegenüber und laufen Gefahr, vom wirtschaftlichen und/oder gesellschaftlichen Leben ausgeschlossen zu werden – beispielsweise aus Gründen ihrer Demografie (z. B. Alte...
Im internationalen Vertriebsmanagement sind neben der Frage nach den einzusetzenden Vertriebsinstanzen und der Wahl von Eigen- oder Fremdvertrieb vor allem Entscheidungen über die Konfiguration, also die geografische Verteilung, und über die Koordinationsformen, also die einzusetzenden Steuerungsformen und -mechanismen, zu treffen. In diesem Beitra...
Previous research has shown that the impact of advertising on brand attitude depends on various factors, such as the visual elements shown in the advertisement. In this study, we investigate how factors influencing the attitude towards the brand change when advertisings and brands are presented in either a rural or urban context. We conducted two e...
Recent literature discusses the increasing relevance of technology-infusion in service encounters, but only a few studies empirically investigate the impact of technology-infusion within the interaction of the frontline employee service (FES) and the customer. Based on the assumptions and implications of Social Interaction Theory (SI), the findings...
Little is known about customers’ information disclosure at the physical Point of Sale (PoS) in terms of technology-infused frontline employee service encounters (e.g. using a tablet for information gathering within a sales dialog). Transferring the Role and Script theory to this context, we assume an underlying script of employee-customer interacti...
In recent years, there has been a growing interest of consumers and retailers in rental-commerce. When engaging in rental-commerce, consumers pay a contractually agreed monthly price for the duration of use and can then use the product to its full extent. Since the rental-commerce model is still relatively new, so far little is known about the driv...
The purpose of the present paper is to investigate if there is any effect between the depletion of self-regulatory resources during the product selection when shopping for groceries and subsequent food consumption. More precisely, we propose that consumers who have to self-regulate in purchasing decisions because of their desire to keep their baske...
This study analyzes the impact of implementation intentions as well as restrictions on the delay of gratification in children. We assume that both strategies impact the decision process of children in different ways: While implementation intentions activate the mental representation of specified cues that help pursuing a goal, restrictions support...
VerbraucherInnen stehen den komplexen Transaktionen mit Online-Händlern im Ausland weitgehend ratlos und unvorbereitet gegenüber. Die Ergebnisse einer Analyse zeigen, dass grenzüberschreitende Online-Einkäufe oftmals problembehaftet und risikoreich sind. Zum einen werden vor allem Produkte bei Online-Händlern im Ausland erworben, die einen monetäre...
City-Marketing soll als strategischer Ansatz dazu beitragen, Innenstädte strategisch zu positionieren und zu profilieren. Bedingt durch demografische Verschiebungen, durch den Wertewandel der Gesellschaft und ein damit verbundenes verändertes Einkaufsverhalten verlieren viele Innenstädte ihre Bedeutung als Einzelhandelsstandort. Leerstände und ein...
This research contributes to broadening understanding of online retailing across electronic channels (e-channels, e.g., mobile devices) and e-channel touchpoints (e.g., mobile shopping apps) from a consumer perspective. Based on the multichannel retailing approach and theoretical considerations, the authors suggest an enhanced perspective on the on...
Marktdaten belegen, dass die Akzeptanz von In-Store M-Payment, trotz technologischer Fortschritte und vermehrter Bezahlmöglichkeiten, gering ausfällt. Daher ist von Interesse, inwieweit die Akzeptanz von In-Store M-Payment von der Bereitschaft Technologien zu nutzen abhängt. Insbesondere stellt sich die Frage, ob gewisse Kundensegmente eher dazu ne...
Mobile apps have gained a tremendous popularity. In 2016 more than 140 billion apps were already downloaded from the app store, generating a sales volume of $28 billion and by far, gaming apps are the most popular and profitable app category. Given this enormous potential, it is surprising that little research is known about the drivers of market s...
This chapter discusses the main characteristics and empirical relevance of retailing over the Internet, known as “online retailing”. As well as traditional forms of online retailing via computers, the proliferation of technologies offering Internet access has broadened the range of online retailing formats, with customers now able to access online...
This chapter will highlight the importance of the store environment as part of the retail marketing mix. Options for store layout, the determinants and influence of store atmosphere and the allocation of space to merchandise are described.
This chapter will examine the importance of retail buying, along with its external environment, characteristics and instruments. It will discuss traditional and non-traditional forms of buying and contrast different buying situations. Buying processes and their impact on performance measurement will also be discussed.
Epitomised by the oft-cited saying that the three most important success factors in retailing are “location, loca-tion, location”, store location is one of the most important elements in retail marketing strategy, because it is a long-term decision associated with long-term capital commitment. Site selection, therefore, requires distinct planning p...
