Hanna Rautajoki

Tampere University | UTA · Faculty of Social Sciences

We study co-constructed narrative exchange in online storytelling. Our test case is the Finnish YouTuber Niilo22, an unemployed person who broadcasts frequent video clips of his everyday activities while chatting on stock issues and interacting with his followers. Followers engage in lively commentary and team up to make evaluative interpretations...

Platformisation has facilitated the emergence of new rhetorical spaces where activists can creatively structure and present their political statements according to medium-specific affordances. In this article, we examine a group of activists on TikTok who topicalise gender-based violence and gender inequality through multimodal means of communicati...

The wonder of modern mass-scale society has preoccupied sociological theorists for centuries. How does the whole live on and function? At the extreme of strong empirical traditions, conversation analysis focuses on studying the interactional organization of ongoing action and identities. My article puts these two inquiries together to explore the b...

This article explores discursive strategies deployed in international policy-making and highlights the relevance of interrelated identifications in political persuasion. Reconsidering some of the existing theories, it states that justifications in the acts of argumentation are not only ideational but also relational. The article demonstrates this b...

This article examines national responses to the introduction of a strong policy coordination tool by the European Commission: the European Semester. The tool was introduced in 2012 in reaction to the economic crisis to prevent unsustainable policy choices within EMU. It sets annual country-specific recommendations for economic policies, which the M...

The article examines the various ways in which ‘solidarity’ is invoked and signified through narrative and categorial devices in a political debate following the UK’s vote to leave the EU in 2016. Analysing a floor debate in the European Parliament concerning a white paper released by the European Commission on the future of the EU held in March 20...

This article investigates the rhetorical use of voices and ventrilocution in occasioned storytelling. We explore the use of external voicing in the narration, arguing that to understand voice as an argumentative resource, it is important to include both material and metaphoric aspects of voice. Our article explicates the differences and relations b...

Narrative studies have witnessed a growing interest towards positioning analyses and the analysis of master and counter-narratives. While the former tends to prefer a small story approach and to draw on Conversation Analysis and Discourse Analysis, the latter engages in a variety of methodological approaches and works with narratives of several siz...

The article investigates the rhetorical means of mediating affective experience in occasioned storytelling. The completion of this article has been supported by The Emil Aaltonen Foundation and The Academy of Finland project (285144) The Literary in Life and The Academy of Finland project (326645) European Solidarities in Turmoil. We are interested...

The article investigates bodily rhetoric in mediating affective experience in conversational storytelling We explore a case of a TV interview after the 9/11. Deploying research on multimodal interaction and intermediality, our empirical analysis explicates how the teller's body, and not just words, build action, convey affective meaning, and resemi...

This article examines how government actors of a nation-state cope with coercion exerted on them by an external source and how they evolve justifications and persuasive arguments when debating and reporting new policies in a setting that threatens to compromise national sovereignty and integrity. We approach the question by analyzing two diverse po...

This article examines the concept of experientiality in conversational storytelling from an ethnomethodological perspective, introducing a case in which the narrative mediation of experience fails. The recipient misses the experiential point of the story in the flow of interaction, which stems from other reasons than a failure in sense-making or co...

The article scrutinises the European Commission’s Single European Sky (SES) initiative from a neoinstitutionalist epistemic governance perspective. The focus is on the rhetorical tools actors deploy in accounting for SES and the problems in it. We argue that the slow progress made in realising SES is not simply due to conflicting national interests...

Artikkelissa tutkitaan ohjelmantekijöiden keinoja puhutella ja osallistaa televisiokatsojia ohjelman avauksessa. Aineistona on kolme suoraa Ylen keskusteluohjelmaa syyskuun 11:nnen terrori-iskuista vuodelta 2001. Sama puheenaihe voidaan avata hyvin erilaisten strategioiden avulla ja valitulla tyylillä on implikaationsa tietynlaisen katsojakonstrukt...

This article shows how journalists deploy membership categorization in managing conversational drama among ordinary individuals in live television discussion. The scripted agenda for the discussion is analyzed as an interactional project, being prosecuted by the hosting journalists. The case in focus is a Finnish discussion program broadcast six da...

Neutraali tietojen välittäminen on ihanne, johon jokaisen toimittajan tulisi pyrkiä. Käytännössä ihanteet ovat kuitenkin joustavia ja kelvollinen toimittajuus neuvotellaan tilannekohtaisesti. Artikkelissa tarkastellaan toimitustyötä poliittisesti latautuneen moraalipuheen näkökulmasta. Moraalia tuotetaan puheessa arvottamalla toimintaa hyväksyttävä...