Haniruzila Hanifah

University of Science Malaysia | USM · Graduate School of Business

Purpose Current developments in the FinTech payment industry have shown a rapid revolution in Industry 4.0, and understanding the factors affecting individual acceptance of facial recognition payment (FRP) is crucial. Hence, this study aims to evaluate the benefits and risks of FRP system adoption in Malaysia. Design/methodology/approach The perce...

Purpose Drawing on protection motivation theory (PMT), this study aims to explore the factors that enhance cybersecurity awareness among online banking users in Malaysia. More specifically, it investigates the influences of perceived vulnerability, perceived severity, technical knowledge, privacy intrusions and privacy awareness on perceived threat...

The financial sector is a prime target for cybercriminals which increases the need for banks to enhance employee cybersecurity awareness. This study examines the critical factors that enhance cybersecurity awareness among bank employees in the context of developing countries, focusing on Bangladesh. By collecting 355 valid responses through purposi...

Purpose Artificial intelligence (AI) customer service has grown rapidly in recent years due to the emergence of COVID-19 and the growth of the e-commerce industry. Therefore, this study employs the integration of the stimuli–organism–response (SOR) and the task-technology fit (TTF) frameworks to understand the factors that affect individuals’ inten...

Purpose This study aims to investigate the factors that influence the continuance intention to use personal cloud storage services among Generation Y. Design/methodology/approach A quantitative online survey was carried out to collect data from 271 respondents. Structural equation modelling with SmartPLS 4.0 software was used to run the analysis a...

Purpose This research aims to explore the factors influencing the adoption intention of eco-friendly smart home appliances among residents in densely populated urban areas of a developing country. Design/methodology/approach A quantitative research approach was employed to gather data from 348 respondents through purposive sampling. A comparative...

The objective of this paper is to investigate the factors that influence the adoption of Big Data Analytics (BDA) in manufacturing companies and examine the impact of BDA adoption on performance, while also considering the moderating effect of data-driven culture. An online questionnaire survey was conducted with medium and large manufacturing comp...

With a global focus on environmental sustainability, hotels worldwide are actively transi-tioning their services from conventional to eco-friendly practices. This study aims to comprehensively understand the factors that contribute to visitors' satisfaction in eco-friendly hotels and how this satisfaction influences customers' future reactions towa...

This research explores the key factors influencing smartphone users' behavioural intention to adopt mobile e-wallet in Malaysia using technology acceptance model (TAM) and additional extensions, including individual mobility, design, security and personal innovativeness. Data was gathered from 258 M.K. Fadhil-Ondoy et al. 226 smartphone users who n...

As global digitalization accelerates, the manufacturing industry must navigate a terrain reshaped by the dual forces of technological advancement and globalization. This study, rooted in the Resource-Based View (RBV) theory, examines the unique resources and capabilities that high-technology manufacturing firms must cultivate to sustain a competiti...

The Covid-19 epidemic has eloquently demonstrated the potential of micro, small, and medium enterprises (MSMEs) in embracing technology. Anchored in the resource-based view (RBV), the purpose of this study was to develop and validate an integrated model encapsulating the factors that influence e-business adoption and its effect on the efficiency an...

Purpose The escalating volume of electronic waste (e-waste) presents a significant environmental and health hazard, emphasizing the importance of promoting e-waste recycling. Therefore, this study aims to utilize a valence theory approach to comprehensively understand the factors influencing individuals' intention to recycle e-waste. Design/method...

Purpose The urgency to address climate change and its devastating consequences has never been more pressing. As societies become increasingly aware of the detrimental impact of traditional housing on the planet, there is a growing demand for eco-friendly housing solutions that prioritize energy efficiency, resource conservation and reduced carbon e...

Purpose The main objective of this study is to investigate the factors that influence the adoption intention of cloud computing services among individual users using the extended theory of planned behavior. Design/methodology/approach A purposive sampling technique was used to collect a total of 339 data points, which were analyzed using SmartPLS...

Over the past two decades, issues such as environmental degradation, growth of anti-globalisation sentiments, and demand for innovation and creativity in public and private sectors have emerged as prominent global organisational problems. These developments have led to a growing interest in the concept of sustainability, which many human resource m...

The purpose of this study is to find out the development of the concept of dynamic capabilities and the various dimensions that have been studied in previous research related to the existence of digital start-ups to provide new input related to measurement items that can be used to measure dynamic capabilities, especially in digital start-up compan...

The aim of this study is to present the definition of start-up based on the latest study along with relevant data related to start-ups development. The method used was by mapping previous studies and classifying the core keyword points of start-up definitions so that it can be seen as a comparison to emphasis on the meaning and the usage of the ter...

The aims of this study were conduct systematic literature review about start-up performance and its development in recent years studies to get the brighter perspective for the next research about entrepreneurship, especially for high tech start-up performance. This study reviewed articles from indexed journals related to Start-ups published in 2018...

As COVID-19 evolves and weaken overtime, countries have begun to relax lockdowns, mobility restrictions, and allow businesses and societies to return to normal. Therefore, this study aims to investigate determinants of continuance intention to use mobile applications in the post-pandemic era. Based on the expectation-confirmation theory, the study...

Purpose: This study aims to identify the privacy and security factors of e-business adoption in relation to the performance of women-owned small and medium enterprises (WOSMEs) in Malaysia. The resource-based view (RBV) is used to understand WOSME's capabilities to achieve a competitive advantage via e-business. In addition, the introduction of the...

This conceptual study examines relative advantage, compatibility,and complexityastechnologicaldrivers of e-business adoption among women-owned small and medium-sized enterprises (WOSMEs) in Malaysia. The mediating effect of e-business adoption between the technological variables and WOSME performance is also discussed. Literature on the technologic...

Purpose: Using Resource Based View (RBV) theory, this study aims to investigate internal and external relational capital as determinants of knowledge sharing and innovation performance in Malaysian manufacturing SMEs. Design/methodology/approach: A conceptual framework was constructed from interdisciplinary sources on manufacturing SME innovation p...

This paper aims to investigate the factors affecting cyber-entrepreneurial intentions among final-year students of public universities in Malaysia utilizing the Theory of Planned Behavior (TPB) and Theory of Self-Efficacy (TSE). The quantitative survey-based research method was adopted to conduct the study using both final-year undergraduate and po...

Purpose This paper aims to investigate the key enablers and inhibitors that influence the intention to use fitness wearables using the value-based adoption model (VAM). Design/methodology/approach Data were collected using a structured online questionnaire from 323 respondents who had never used fitness wearables. A purposive sampling technique wa...

The purpose of this study is to look into the elements that influence innovative work behavior and job performance while taking into account the moderating role of information sharing. This research sampled middle-level management employees from food and beverage manufacturing sector employing the purposive sampling technique. A survey questionnair...

The important aspect of business performance among women-owned SMEs in Malaysia is scarce and still underperformed. Hence, Malaysian SMEs need to empower the entrepreneurial competencies among women-owned entrepreneurs and the support of the Malaysian government. In this study, the questionnaire survey has been selected as the data collection metho...

Innovation creates value for customers and helps companies to stay competitive in the market. It is however found that little attention has been given in previous studies in looking at innovation culture among Small and Medium Enterprises (SMEs). Given that innovation provides a competitive advantage for SMEs, they hence need to inculcate an innova...

This paper aims to model electric vehicle purchase intention among Generation Y consumers in an emerging market. Furthermore, the impact of perceived usefulness, attitude, subjective norms, perceived behavioural control, price value, perceived risk, environmental self-image, and infrastructure barrier on the intention to purchase electric vehicles...

This research investigates the predictors of customers’ intention to continue using online food delivery services in the post-pandemic world. A purposive sampling technique was utilised to obtain 356 responses employing a quantitative research strategy. The findings of this study reveal that expectation confirmation and perceived usefulness have a...

This study investigates the factors influencing consumers’ behavioral intention toward using green technology. Purposive sampling was utilized to obtain 369 data employing a quantitative research strategy. The findings unveil that environmental knowledge impacts customers’ environmental concern. Besides, environmental concern has a significant effe...

The present research aims to investigate the determinants of e-wallet continuance usage intention in Malaysia using extending Technology Continuance Theory (TCT) via examining four variables, namely price benefit, trust, habit, and operational constraints. This paper adopts a quantitative approach to collect data with non-probability sampling using...

Innovation has become an approach to create value to customer in order to remain competitive in the market. However, previous research on innovation performance particularly among Bumiputera SMEs has received little intention. Hence, Bumiputera SMEs need to inculcate the innovation culture in order to generate innovation performance. An interview w...

Purpose The purpose of this study is to examine factors, which influence information security culture among employees of telecommunications companies. The motivation for this study was the rise in the number of data breach incidents caused by the organizations’ own employees. Design/methodology/approach A total of 139 usable responses were collect...

This study investigates the factors that affect the user’s intention to use dashcam in Malaysia. This study examines the quantitative relationship of intrinsic as well as extrinsic factors such as personal innovativeness, perceived uniqueness, perceived usefulness, perceived ease of use, attitude, perceived behavioral control, social influence, pri...

This study proposed a model to examine the impact of various leadership styles on knowledge management. This case study identified the best leadership style, which can affect the key factors of the knowledge management success. The statistical population was composed of all staff of the Pars Khodro Company headquarters in Iran, in which 226 people...

Purpose Manufacturing sectors are identified to be of the foremost importance expected to increase Malaysia's GDP contribution to the Eleventh Malaysia Plan (11th MP). The present study aims to examine the effects of intellectual capital and entrepreneurial orientation (EO) on knowledge sharing in manufacturing SMEs. The impact of intellectual capi...

Abstract The aim of the present study is to investigate the effect of green innovation on sustainable ‎performance by analyzing the mediating role of strategic learning.The research method is ‎applied in terms of purpose and data collection The statistical population included the ‎managers of 293 small and medium companies active in the field of ch...

Purpose The purpose of this paper is to investigate the impact of Supply Chain Information Integration (SCII) on the Operational Performance of manufacturing firms in Malaysia considering the role of information leakage. Design/methodology/approach To test the model developed, we conducted an online questionnaire survey with Malaysian manufacturin...

There is a continuing debate among scholars concerning the existence of a fortune at the bottom of pyramid (BOP). While some scholars argue that there is a profitable market at the pyramid base, others argue that targeting poor people as customers could lead to unethical business practices. With the aid of preliminary study, this paper explains tha...

Purpose Innovation has become an approach to create value for the customer to remain competitive in the market. However, previous research on innovation performance particularly among Bumiputera SMEs had received little intention. Hence, Bumiputera SMEs need to inculcate the innovation culture in order to generate innovation performance. As such, t...

In today’s knowledge-based economy, organizations are progressively accumulating the knowledge, which they required for innovation, from outside their boundaries. Having accepted the important role of knowledge sharing in innovation performance, it is disappointing to note that the potential harmful impacts of accidental and intentional knowledge l...

Purpose This paper aims to investigate the impact of perceived price level and information security awareness on computer users’ attitude. Moreover, this study aims to investigate the effect of attitude, subjective norms and perceived behavioral control (PBC) on intention to use anti-malware software. Design/methodology/approach Data were collec...

Purpose – Innovation performance is an issue that has a profound effect not only on Malaysian large companies but also among small and medium enterprises (SMEs) especially Bumiputera SMEs. The purpose of this paper is to explore the theoretical review of innovation culture pertaining to innovation performance by conducting a literature review on SM...

This study investigates whether the perceptions and attitudes of residents living within the vicinity of heritage tourism sites differ from those living further afield. It examines residents’ perceptions toward tourism development; community attachment; environment and culture attitudes; economic gain; and involvement, alongside the moderating role...

SMEs in Malaysia are dominated by Bumiputera that represent more than 50% of the Malaysian SME's population. However, there are many challenges faced by Bumiputera SMEs such as limited skilled workers, lack of creativity and knowledge. In this point of view, considering the specific human capital approach, the value, uniqueness, creativity, innovat...

People's health awareness has extended from the food industry to the personal beauty industry. Consumers have increased their interest in natural ingredients, sustainable packaging, and other green elements of cosmetics. This research explores consumer attitudes toward green cosmetics. Data were collected through qualitative research instruments (f...

Purpose The aim of this research is to analyse the impact of relative advantage, compatibility, ease of use, visibility, voluntariness, image, result demonstrability, and trialability on intention to use Internet security software using a model developed based on perceived characteristics of innovation by Moore and Benbasat (1991) among undergradu...

SMEs in Malaysia are dominated by Bumiputera that represent more than 50% of the Malaysian SME's population. However, there are many challengesfaced by Bumiputera SMEs such as limited skilled workers, lack of creativity and knowledge. In this point of view, considering the specific human capital approach, the value, uniqueness, creativity, innovati...

There is a continuing debate among scholars concerning the existence of a fortune at the bottom of pyramid (BOP). While some scholars argue that there is a profitable market at the pyramid base, others argue that targeting poor people as customers could lead to unethical business practices. With the aid of preliminary study, this paper explains tha...

Small and Medium Enterprises (SMEs) play an important role in Malaysia economic development and innovation as an engine to drive economic growth. Therefore, this study attempt to probe within innovation perspective in Bumiputera SMEs located in Malaysia. The role of innovation culture mediates the relationship between specific human capital and inn...

The ability to have high level of innovative performance is essential in competitive global market, particularly for small and medium-sizes enterprises (SMEs). SME is the cutting edge of economic policy debate which innovation can be one of the engines of the growth. An examination of the relationship among organizational learning, innovation cultu...

The dwindling of natural resources and higher demand for landfill space fuelled the concept of sustainable consumption. For decades, buy and throwaway society created a string of negative environmental consequences and a positive change is taking place as developed nations take the lead in closing the supply chain loop via extended producer respons...