Hanifi Murat Mutlu

• PhD
• Professor at Gaziantep University

Bu araştırma Türkiye’de yabancı tüketicilerin, etnosentrik eğilimleri ve etnik kimlik algılarının yönelik ürün/hizmet değerlendirmeleri ile bu satın alma niyetleri üzerine etkilerini incelemeyi amaçlamaktadır. Çalışmada, katılımcılara üç alternatif kahve zincir mağazası vermektedir; bunlar sırasıyla küresel, ulusal (ev sahibi ülke) ve etnik kahve z...

An important source of competitive advantage for logistic func­tions is to include the processes brought using the Industry 4.0 approach in their business models. The main problem is how to measure the logistics 4.0 levels of enterprises. Therefore, this study aims to develop a model for mea­suring the degree of logistics 4.0 (DoL_4.0) in SMEs. Thi...

Studies on digital marketing have a wide place in both national and international literature. The rapid growth in e-commerce transactions brought about by the COVID-19 pandemic, as well as the digitalization appli­cations brought about by the distance economy, reveal new digital-focused research areas for researchers. By conducting a bibliometric a...

Covid-19 kaynaklı yaşanan pandemi sürecinin online ticaret hacmi ve tutarı üzerinde yaratmış olduğu etkinin yanı sıra gündelik hayata getirdiği kısıtlamalar ve oluşturduğu kaygı bozuklukları (anksiyete) bu çalışmanın ana motivasyon kaynaklarını oluşturmaktadır. Çalışma tüketicilerin, özellikle kuru gıda, yaş meyve, sebze ve paketli gıda ürünleri gi...

Dünya nüfusunun büyüme hızı ve bireylerin daha iyi yaşam arzusu, istihdam ve kalkınma arayışları v.b. nedenler, insanları kırsal alanlardan kentsel alanlara göçe teşvik etmekte; bunun bir sonucu olarak kentleşme ve kent nüfusu ciddi artış eğilimi göstermektedir. Bu eğilim mevcut kentsel problemleri daha da karmaşık hale getirmektedir. Kent lojistiğ...

Taraflar arasındaki ilişkiyi şekillendiren ve kurulan ilişkileri sağlamlaştıran ilişki kalitesi değişkenleri ile lojistik performans alanyazında birçok yazar tarafından ele alınmakta ve incelenmektedir. Bu çalışma lojistik performans ve ilişki kalitesi ölçümlerine ilişkin kapsamlı bir literatür incelemesi yapmayı amaçlamaktadır. 1980 ve 2015 yıllar...

Price has become a crucial element plays a key role in deciding which goods or services be purchased, especially in underdeveloped and emerging markets. However, there are some critical values surpass the amount of money will be pay. Taking into consideration of the definition of Willingness to pay a price Premium which says it is the highest price...

According to Turkish Statistical Institute, 96.8% of households have mobile phones and smart phones. While mobile penetration was 1% in 1995, it reached 73% in 2014. Opening account of social media, messaging and chatting is the first activity in mobile phone users in Turkey. Consequently, understanding the main determinants of technology acceptanc...

This article investigates the effects of strategic orientation on innovativeness and performance in health organizations in Turkey. We test hypotheses that market, e-marketing, and technology orientations positively affect innovativeness and performance. Market and technology orientations are found not have a significant effect on performance, but...

While mobile penetration was 1% in 1995, this penetration reached 73% in 2014. According to Turkish Statistical Institute, 96.8% of households have mobile phones and smart phones. Opening account of social media, messaging and chatting is the first activity in mobile phone users in Turkey. Consequently, understanding the main determinants of techno...

Uluslararası ticaretin kendini her alanda hissettirdiği günümüz dünyasında tüketiciler için seçeneklerin artması rekabetin daha önce hiç görülmediği kadar artmasına sebep olmuştur. Artan bu rekabet ortamında tüketiciler de kendi yararlarını maksimize edebilmek için satın alma karar sürecinde birçok faktörü göz önünde bulundurmaktadır. Bu faktörler...

This article investigates the effects of strategic orientation on innovativeness and performance in health organizations in Turkey. We hypothesize that market, e-marketing, and technology orientations positively affect innovativeness and performance. Market and technology orientations are found not have a significant effect on performance, but e-ma...

This paper’s aim is to analyze the adoption of mobile shopping (m-shopping) in Turkish consumer. In addition, the study investigate that relatively compare the factors that are thought to be effective on adoption of m-shopping and establish the level of adoption of m-shopping. The conceptual model of this study was based on Unified Theory of Accept...

This article aims to examine strategic orientations' effects on firms' performance in emerging economies such as Turkey. Strategic orientation directly affects all organizational activities and behaviors. Strategic orientations such as market orientation (MO), e-marketing orientation (EMO), entrepreneurial orientation (EO), and technology orientati...

This study presents the application of soft computing techniques namely as Stepwise Regression (SR), Neuro-Fuzzy (NF) and Neural Networks (NN) for modeling of dealer loyalty in Turkish insurance sector. The proposed soft computing models are based on survey results conducted in insurance sector of Turkey. The accuracies of the proposed soft computi...

Backround: Turkey has an important transfer center among Middle East, Europe and Asia. Turkey intends to reach $ 500 billion export target in 2023. Turkish logistics sector has been rapidly grown. Both national and international companies invest their presence and service in the country. The study firstly aims to evaluate the degree of internationa...

STRATEJİK ORYANTASYON VE FİRMA PERFORMANSI: SERBEST BÖLGE FİRMALARI ÜZERİNDE AMPİRİK BİR ÇALIŞMA

Today Middleeast is very attractive in world economy by potential of growth and large market. Nowadays electronic commerce has replaced traditional economy. So, it is necessary to develop infrastructure of Information and Communication Technologies (ICT) for better using economic potential. This study includes 14 Middleeast countries by considering...

Bu çalışma ihracat performansı üzerine stratejik yönelimlerin etkisini araştırmaktadır. Araştırma modeli pazar, e-pazarlama, girişimcilik ve teknoloji yönelimlerinin ihracat performansı üzerinde pozitif etkisine sahip olduğunu varsaymaktadır. Araştırma sonuçları pazar ve e-pazarlama yöneliminin ihracat performansı üzerine kısmi etkiye sahip olduğun...

This article's first aim is to investigate the effects of trust, satisfaction, transaction-specific investment (TSI), perceived value, and corporate reputation on loyalty in business markets. The second aim is to analyze and compare the effects of these variables on loyalty in symmetrical and asymmetrical TSIs. Prior research has examined the inter...

Bu araştırmada yeniliklerin yayılması literatürü temelinde Web Tabanlı Muhasebe Yazılımlarının (WTMY) serbest muhasebeci ve mali müşavirlik bürolarınca benimsenmesinde etkili faktörlerin belirlenmesi amaçlanmıştır. Çalışmada potansiyel kullanıcıların yeniliğe ilişkin algılarının benimseme süreci üzerinde etkileri çözümlenmeye çalışılmıştır. Teknolo...

This study aims to analyze the impacts of market orientation, entrepreneurial orientation, environmental uncertainty and internationalization speed on the performance of firms. The study ends with the evaluation and interpretation of these findings.

This study investigated the impacts of stratejic orientations on export performance. Research model posits that market, e-marketing, entrepreneurial and technology orientations have a possitive impact on export erformance. The findings demonstrate that market and e-marketing orientations have partially effects on export performance. The paper provi...