Hamza Salim Khraim

Hamza Salim Khraim
Amman Arab University · Department of Business Administration

PhD in Business Administration / Marketing

About

33
Publications
115,117
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891
Citations

Publications

Publications (33)
Article
Full-text available
The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the fieldare competing aggressively to capture more and more markets. The purpose of this article is to investigate theinfluence of brand loyalty on cosmetics buying behavior of female consumers in the Emirate of Abu Dhabi in theUAE. The seven fact...
Article
Full-text available
The purpose of this paper is to provide an understanding of the influence of consumer religiosity on Jordanian consumer’s evaluation of retail store attributes. Data collected in the survey have included retail stores attributes, religiosity and demographic characteristics of respondents. Data were collected from 800 random selected consumers in se...
Article
Full-text available
In a constantly changing and increasingly globalized world, the construct of culture and subculture have becomeincreasingly central to the consumer behavior literature. Religion still plays a significant role in influencingsocial and consumer behavior. This paper will shed some light on measuring religiosity fom Islamic perspective.All possible alt...
Article
Full-text available
The study aims to explore the influence of one dimension of Search Engines which is Pay per click advertisements (PPC) on attracting customers and online advertisements effectiveness. Quantitative research analysis approach was used in collecting the data. The researchers distributed (170) questionnaires on (30) companies that using E-marketing in...
Article
Full-text available
The aim of this study is to replicate the Web Motivation Inventory (WMI) in new context. To date, the scale has only been tested on consumers in the United States, United Kingdom, Australia and South Korea. This research replicates the WMI using consumers from three Arab countries namely Jordan, UAE, and KSA. Results show that the same four-factor...
Article
Full-text available
The landscape of fashion industry in UAE has changed and evolved over the years in unprecedented way. This study examines the influence of involvement and awareness on UAE women attitude towards fashion clothing. In addition, we will shed some light on fashion industry inside UAE. For collecting the required data, a self-administered survey was dis...
Article
Full-text available
Dynamic marketing capabilities provide startups with the platform and market knowledge that entitle them to achieve their goals and survive the competition. The study aims to examine the impact of dynamic marketing capabilities dimensions on startups’ performance in Jordan. This quantitative study employs a questionnaire to solicit answers from res...
Article
Full-text available
The objective of this study is to examine whether employees’ reactions to organizational change can affect employees’ turnover intentions at private hospitals in Jordan, as well as a moderating impact of emotional intelligence on this relationship. The analysis is quantitative, using a questionnaire that was distributed online among private hospita...
Article
Full-text available
Healthcare employees encounter work intimidation that influences their professional life. Emotional intelligence plays a significant role in employees’ success and performance. The organizational culture reflects the employees’ view of the company environment and relationships with others that are critical for attaining job performance. This study...
Article
Full-text available
The study aims to explore the effect of network strategic capabilities (NSCs) with its dimension of artificial intelligence (AI) and blockchain on digital transformation (DT) in Jordanian universities. The paper used the analytical-descriptive approach to analyze and interpret the results. The study population includes Jordanian universities, and t...
Article
Full-text available
This study aims to explore the factors affecting Jordanian consumers' boycott of French products in the Jordanian market due to the controversial cartoons of Charlie Hebdo of Prophet Mohammed supported by the French government. Specifically, this study attempts to clarify whether consumers' self-enhancement, subjective norms, religious animosity, a...
Article
Full-text available
AUTHORS Hamza Khraim ARTICLE INFO Hamza Khraim (2022). The influence of technological innovative capabilities on firm performance: Moderating effect of strategic agility. Abstract This study investigates the influence of technological innovative capabilities (TICs) on firm performance (FP) in the IT sector, with strategic agility as a moderator var...
Conference Paper
Full-text available
This study aims to explore the factors affecting Jordanian consumers' adoption of electronic cigarettes. The main independent variables included in this study are perceived risk, financial burden, reference groups, and knowledge of electronic cigarettes, while the dependent variable is Jordanian consumer adoption of electronic cigarettes. The study...
Article
Full-text available
This paper aims to examine the impact of marketing agility on decision-making during crisis management stages in five-star and four-star hotels in Jordan. The study included 71 top management staff members from Jordan's five-and four-star hotels. A questionnaire was designed and utilized to collect the data on marketing agility and crisis managemen...
Article
Full-text available
Article History This study attempts to explore the effect of green marketing on students' selection of private universities in Jordan. More companies are using green marketing as a sustainable competitive advantage, including private universities. This article is a pioneer attempt to explore the effect of green marketing on students' selection of p...
Article
Full-text available
Abstract Consumers' post-purchase dissonance usually instigates after the purchase decisions are considered extremely important for marketers, resulting in severe consequences on consumer satisfaction and switching behavior. The current study aims to investigate the potential effect of consumer knowledge of electric vehicles (EVs), perceived risk,...
Article
This study focuses on the influence of social networking sites on travelers' attitudes towards hotel selection in the UAE. A social networking site (SNS) is a form of social media that provides a platform for people to connect with each other. It is very important to examine how individual travelers are utilizing SNS when they select a hotel. There...
Article
Full-text available
This study focuses on the influence of social networking sites on travelers' attitudes towards hotel selection in the UAE. A social networking site (SNS) is a form of social media that provides a platform for people to connect with each other. It is very important to examine how individual travelers are utilizing SNS when they select a hotel. There...
Article
Full-text available
Search Engine Optimization (SEO) is an Internet marketing strategy and a widely used process for improving the volume and quality of customer traffic to a company website through search engines. This research aims to ex-plore the importance and benefits of SEO in E-marketing as well as to examine the impact of SEO on online ad-vertisement. A questi...
Article
Full-text available
Purpose – The purpose of this paper is to investigate the factors affecting students’ satisfaction with university portals in developing countries. The factors examined are educational services availability, user ability, system quality and information quality. Design/methodology/approach – A self completion questionnaire was developed and distrib...
Article
Full-text available
Word-of-mouth marketing is highly recognized as one of the most prominent and powerful tools affecting consumer decision making. This study attempts to examine the willingness of students in private universities to generate positive WOM marketing where inadequate research and literature in Arab countries about such issue is a major concern. The mod...
Article
Full-text available
In a constantly changing and increasingly globalized world, the construct of culture and subculture have becomeincreasingly central to the consumer behavior literature. Religion still plays a significant role in influencingsocial and consumer behavior. This paper will shed some light on measuring religiosity fom Islamic perspective.All possible alt...
Article
Full-text available
The objective of this paper is to examine consumer complaint behavior (CCB) post-purchase dissatisfaction, which is a critical factor for business firms pursuing consumers' retention. Marketers should encourage consumer complaints because of its potential impact on loyalty, word-of-mouth, repeat-purchase behavior, as well as profit. A questionnaire...
Article
Full-text available
Business is increasingly becoming global in scope today. The massive advancement in technological development (communication, Internet etc.) facilitates the access of companies to many countries. Consumers today have access to the very best products from many different countries. In part to accommodate these realities, countries in the past several...
Article
Full-text available
This study intends to highlight the significance and importance of using MKIS in decision-making, as well as to describe the process of decisions taken by the managers using MKIS. The study also aims to lay out the necessary requirements for the successful implementation of MKIS in decision-making. The review of literature shows that the roles for...
Article
Full-text available
Due to advertisement clutter in the 21st century customers are exposed to a variety of advertising appeals that aims to influence their attitudes towards a wide range of products and services. Many companies worldwide are using women as an object to attract and influence consumers' attitudes towards the products they sell. Women appear in huge numb...

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