Hamilton Coimbra Carvalho

University of São Paulo | USP · Departament of Administration (Sao Paulo)

Context There is an inflation of behavioral frameworks applied to social problems, such as tax dodging. There has been also a surge in the creation of the so-called nudge units throughout the world, following the success of the pioneer units in USA and UK. Meanwhile, there has been criticism directed at aspects such as ‘psychologism,’ paternalism,...

This work aims to explore the lack of formal modeling language for model conceptualization in the System Dynamics field by using a standard system modeling language with its roots in the systems engineering field, the SysML. A simple example of a continuous water distiller modeled using SysML is described and represented as a System Dynamic model....

Purpose This paper aims to expose the inadequacy of social marketing to tackle complex social problems, while proposing an expansion in the discipline’ conceptual repertoire. The goal is to incorporate complexity tools, in particular from the system dynamics field, and the promotion of mindware within a true transdisciplinary paradigm. Design/meth...

The analysis of public policies often fails to account for effects beyond mere cost-benefit analysis. Incorporating elements from the literature on system dynamics, complexity and legitimacy, the present paper develops a framework to understand long-term effects and important constraints for public policies. We call it the thresholds framework, con...

Purpose The purpose of this paper is the development of a framework to address complex social problems. The paper proposes an integrative framework inspired in complexity sciences, using it to explain the demise of cigarettes in recent decades. Design/methodology/approach The paper uses the method of system dynamics to represent the complexity i...

Purpose The purpose of this study is to analyze the impacts of different policies to address the water supply crisis experienced by the metropolitan region of Sao Paulo during 2013 to 2015 and evaluate the resilience of its water supply system for the coming years. Design/methodology/approach The methodology used in this study is based on the sy...

Several decades after its birth, social marketing has never become a mainstream tool in the repertoire of social actors designing programs for behavior change in Brazil. Misconceptions about marketing and prejudice against its use in social programs hinder the development of the discipline and its full consideration by upstream social actors. The p...

Purpose This paper aims to understand and explore the causal relationship of elements responsible for the macro vicious cycle of poverty in Guinea-Bissau, and discuss policies to break it. Design/methodology/approach The methodology used in this study is based on the system dynamics simulation paradigm. Findings Breaking the Guinean poverty cy...

p>Várias décadas após o seu nascimento, o marketing social nunca se tornou uma ferramenta dominante no repertório de agentes sociais que criam programas de mudança de comportamento no Brasil. Os equívocos sobre o marketing e os preconceitos contra o seu uso em programas sociais impedem o desenvolvimento da disciplina e a sua plena consideração por...

The growing importance of emotional contagion in technology-mediated interactions demands a theoretical integration. In addition, it is important to understand the process of emotional socialization, or the trajectory by which children, adolescents, and adults learn how to interact in complex social environments with the aid of new technologies. Th...

Corruption is a widespread “wicked” problem in the world, whose roots are still poorly understood by policy makers. The paper summarized the findings from the behavioral ethics literature, assembling a model to explain the creation and solidification of a culture of corruption in tax agencies in Brazil. The model represents the conversion of honest...

The paper presents a model that integrates Self-Determination Theory and Organizational Justice Theory with the goal of explaining the persistent low levels of motivation among Brazilian civil service workers. Starting from the exogenous influence of cultural dimensions that characterize Brazilian society – low levels of interpersonal trust and tol...

This paper presents an analysis of technical debt management through resources allocation policies in software maintenance process during its operation to demonstrate how different strategies leads to the emergence of different behaviors along the evolution path. To achieve this objective, this work used the System Dynamic approach for building a c...

This paper presents an analysis of technical debt management through resources allocation policies in software maintenance process during its operation to demonstrate how different strategies leads to the emergence of different behaviors along the evolution path. To achieve this objective, this work used the System Dynamic approach for building a c...

This paper presents an analysis of technical debt management through resources allocation policies in software maintenance process during its operation to demonstrate how different strategies leads to the emergence of different behaviors along the evolution path. To achieve this objective, this work used the System Dynamic approach for building a c...

Corruption in Brazil is endemic. According to Queiroz (2015), the country loses 2.5% of its GDP to corruption. Losses from corruption account for over 5% of the World GDP (OECD, 2014). The Corruption Perception Index lists 175 countries in order of perceived corruption in the public sector, with Denmark being the least corrupt in 2014 and Somalia,...

Purpose – The purpose of this paper is to discuss a broader societal trend toward the full realization of human potential and the points of convergence with social marketing. The ultimate goal of social marketing is to increase social good. The paper defines social good in a new light and makes the connection to well-being clearer, proposing an age...

Purpose The purpose of this paper is to bring forth the limitations of some important models of cognition and behavior adopted by social marketers and present important findings from recent lines of research that contribute to a fine‐grained understanding of human behavior. Design/methodology/approach This is a conceptual paper that presents a rev...

The evolution of emotions literature in the last decades has called into question the assumption of rationality in traditional behavioral models used in the design of Social Marketing interventions. Emotions have been acknowledged also by their importance in the satisfaction process and in relationship marketing. Among the conceptual development...