Haim hilman Abdullah

Northern University of Malaysia | UUM · College of Business (COB)

Today undoubtedly, the environment has become increasingly uncertain toward higher learning institutions. Therefore, successful execution of strategies in the midst of this uncertainty has become very crucial for the organizations because the success or failure of learning institutions depends to a greater extent on their ability to understand both...

This research used strategy implementation perspective and strategic alignment of organizational strategies to investigate the link of cost leadership strategy, process innovation and organizational performance in context of Malaysia hotel industry. The purpose is to show that cost leadership strategy and process innovation have a significant impac...

The increase on Business Social Responsibility (BSR) understanding in present-day businesses has led to postulations that the related behaviors would facilitate viable benefit to be attained as a firm different itself from its rivalry through such actions. Therefore, the objectives of this study was to carried out Data gathering in respect to Data...

This paper examined the moderating of strategy communication, focusing on the influence of organizational structure and organizational culture on the performance of the higher educational Institutions in Palestine. The study generated a quantitative questionnaire data from 255 respondents representing the top, medium and low management level of the...

The study determines how service innovation impacts differentiation strategy and the impact on organizational performance. The target population of this research was 475 hotels, which are three to five star hotels in Malaysia. Due to the small population and the nature of the research, questionnaires were sent by mail and email to all the targeted...

This paper examines the effects of product innovation and service quality on brand equity mediated by relationship quality. To date, the patterns in past research show that there is less attention been paid to examine the importance of product innovation and service quality in affecting brand equity. Thus, in order to explore our knowledge in this...

This study examines the effect of product innovation on relationship quality in automotive industry. Based on the review of literature, it is evident that there are very limited studies which have come across the effect of product innovation on relationship quality and its dimensions; brand satisfaction, brand trust, and brand commitment. Therefore...

The objective of this study was to comprehensively and critically review research literature on impacts of product diversification strategy and geographic diversification strategy, conducted particularly in Asian context, and set forth guidelines for future studies. The study concludes that past research into impacts of product diversification and...

Big data analytics capability (BDAC) has become a significant focus of investigation within the academic and professional realms. Despite the escalating potential value attributed to BDAC, there remains a notable dearth of studies exploring its influence on firm performance. In this ongoing research, we aim to address this gap by examining the impa...

Contemporarily, Strategic Orientation (SO) and co-operative sector have become essential topics among business academics and practitioners. This study investigates Strategic Orientation (SO) and Organisational Commitment (OC) on co-operative performance. In this study, SO’s components are Entrepreneurial Orientation (EO), Market Orientation (MO), a...

Purpose Total quality management (TQM) must include orientation towards quality awareness in the overall organisational processes in a firm. A successful TQM needs a supportive culture that can adapt to alterations and strengthen innovation. This study aims to confirm the association between the style of management known as organisational culture (...

Purpose The purpose of this paper is to understand emerging future orientations, women’s effective leadership and further examine its impact on government support in the context of higher education institutions. Design/methodology/approach A cross-sectional survey with 500 full-time women employees, working in Saudi Arabia Public University, was s...

Purpose This study aims to validate the motivating language scale developed by Mayfield et al. (1995) in the context of the hotel industries of Bangladesh and Malaysia. Design/methodology/approach For Study 1, data were collected from employees (lower and mid-level) of three to five-star hotels in Bangladesh. Customer-contact employees working in...

This study seeks to understand the mediation effects of two-way communication between the relationship of leadership styles (servant and transformational) and subordinate-level work engagement. In a cross-sectional survey, 391 hospitality employees participated from the Bangladesh hotel industry. Results indicate that both leadership styles signifi...

Purpose This study aims to examine the joint effect of entrepreneurial orientation (EO), market orientation (MO), total quality management (TQM) and organisational performance in the Kingdom of Saudi Arabia’s (KSA's) small and medium enterprise (SME) sector. Design/methodology/approach This paper used a quantitative research design. A total of 393...

Purpose The purpose of this paper is to empirically test the association between total quality management (TQM) and small and medium enterprises’ (SMEs) performance. In particular, it examines whether organizational culture (OC) has a mediating effect on the TQM–SME performance relationship. Design/methodology/approach The conceptual model for thi...

This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in developed countries. For that reason, to explore our unde...

Purpose Even though nowadays more women occupy leadership roles, they still are a minority. Because aspiration is a precursor of advancement, examining conditions fostering female leadership aspiration is important, particularly in the context of Saudi Arabia where moral relativism play a vital role. This paper aims to discuss these issues. Desig...

Strategy is an important element in enhancing management competitiveness which directly influences firm performance. Therefore, contemporary business environments which are driven by technology require urgent and sustained attention by firms seeking to enhance their competitiveness. Simply put, technology is the tool through which a firm’s strategy...

The paper was designed to examine the role of an entrepreneur's social network and human capital on Small and Medium Enterprises (SMEs) performance in Nigeria. This study tries to find out if human capital moderates the relationship between social network and the SMEs performance in the country. Self-administered questionnaires were used to source...

Purpose – Although literature indicated that business social responsibility (BSR) is now a common practice and accepted norm among business enterprises globally, the concept is not well understood and its influence on business performance is contradictory. Therefore, based on the stakeholder theory, the purpose of this paper is to examine the assoc...

The purpose of this research was to investigate the effect of food quality, customer service, physical environment, and price fairness on perceived value in the fast food industry. A survey method was used for the collection of desired information from the visitors of global fast food restaurants in the East Coast region of Malaysia. The returned q...

The banking sector is facing constant change and fierce competition. In this scenario, banks need to align themselves with the ever-changing environment by enhancing employee knowledge base to create capabilities. The basic objective of the current study is to examine the effect of knowledge management activities and dynamic capabilities on employe...

The study is on performance measurement in academia. It aims at developing and validating the measurement scale for the performance of higher institutions. The items were developed based on the extant literature. Data were collected via an online survey in which a questionnaire link was sent to 269 vice chancellors/presidents of the sampled univers...

The main objective of this study is to examine strategic alignment and implementation perspective of manufacturing based of SMEs in Nigeria. The study established the strategic match between firm's growth strategy, competitive strategy, and performance. Specifically, this paper aims to investigate the effects of market penetration strategy, market...

The growing interest in branding by firms and the direct competition among brands have become the driving force and enhanced. The management of a brand significantly plays an important role in creating a favorable attitude towards the firm (Curtis et al., 2009). Specifically, a powerful brand can be expressed and communicated through its personalit...

Abstract: Differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and perceive to be better than or different from the products of the competition. This study examines the effect differentiation strategy on hotels performance. Past literature indicates that few studies we...

The aim of this study is to examine the mediating effect of competitive strategy on the relationship between growth level strategies, and firm performance. Data was compiled from the manufacturing based SMEs operating in the North-West region of Nigeria, using cross-sectional research design. This study adopted cluster sampling and randomly selecte...

Strategy Execution for Performance Excellence is a strategic book that is meant for two target groups.The first is for students studying management and business administration; both at undergraduate and postgraduate levels, where it is meant to be used as a capstone course after the students have been exposed to the various functioning areas of man...

In the contemporary, Entrepreneurial orientation and Market orientation have become important topics among business academics and practitioners. Since business environment has become more competitive, the need to develop and improve internal resources is now a prerequisite for global survival; entrepreneurial orientation and market orientation are...

This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance. A total of 83 managers from hotels in Kano state were participated. A questionnaire was administered to collect information on socio-demographics and on differentiation strategy, environmental...

Higher Education sector of any country plays a pivotal role in national development. If such a key sector is weak, there is every likelihood that research, development and innovation will be week. The purpose of this study was to examine the effects of quality culture on university performance. The hypothesis was developed based on the extant liter...

This study examines the effect differentiation strategy on hotels performance. Past literature indicates that few studies were done to examine the effect of differentiation strategy in hotels and tourist and hospitality industry. Specifically, numerous of previous researches focused on banking and manufacturing industries in developed countries. Fo...

Purpose The purpose of this paper is to review the strategic fit of competitive strategies, market orientation types and innovation strategies. Design/methodology/approach The paper is prepared by reviewing the relevant literatures on competitive strategies, market orientation types and innovation strategies as well as comparing and contrasting...

This study examined the effects of market orientation, service quality and star rating system on Malaysian hotel performance. 475 questionnaires distributed to three star and above hotels and 206 completed questionnaires collected. Structural equation modelling (SEM) with AMOS 20 was utilized to test the data. Goodness of fit of the revised structu...

In today’s competitive business environment, customers are considered to be the source of brand success. Customers have numerous choices to form among alternative products, and they apply a high level of effect in the market with regard to several aspects such as quality, product size, services, and price. Hence, it is very important for manufactur...

Firms in the manufacturing sectors are facing the most inevitable challenge to decide whether products to make through internal effort, or solicit from outside independent suppliers with a high degree of economies-of-scale to enhance efficiency and productivity. Efficiency and productivity thru reducing costs, maintain high quality, flexibility, im...

This paper presents a critical review of past research on the relationship of product diversification to performance and suggests avenues for future research. Several perspectives provide rationalisation for pursuing product diversification strategy but academic research on the relationship produced inconsistent findings. Likewise, supremacy of rel...

The study using Confirmatory Factor Analysis (CFA) for testing construct validity variables Data Human resource capability, Production planning system, Technology and Organizational Culture on Organizational.The objective is to confirm or test the model, the measurement model formulation derived from the theory.Thus, the CFA can be said to have two...

This study examines the influence of environmental munificence on hotels performance. Past literature indicates that few studies were done to examine the effect environmental munificence in hotels and tourist and hospitality industry. Specifically, numerous of previous researches focused on banking and manufacturing industries in developed countrie...

Strategic management is an important factor influencing the success of firms regardless of size. Couple this and technology and you have the need a paradigm shift in the way businesses are run. There is a plethora of information and articles written small business success and big business failures. This paper therefore puts forward the concept of e...

The main objective of this study is to examine the relationship of market penetration strategy, market development strategy and the competitive advantage (cost leadership) of manufacturing based SMEs in Nigeria. The study employed structured questionnaire survey involving 453 manufacturing based SMEs operating in Kaduna state, Kano state, and Sokot...

For more than a decade Nigerian banks have been adopting various strategies to improve their performance but in most cases they tend to overlook the important role of strategic configuration of their human resources. This led to a situation where most of the strategies failed to deliver the desired results. In this vein literature on strategic huma...

World university rankings have positively influenced the development of organisations and widely attracted the attention of policy makers, especially in educational institutions. Universities have since developed systems to help decision makers in strategic planning for the ranking agenda. However, to date there has been no standard or generic mode...

Brand equity is firm's superior customer value that essentially intangible offered to the customers. In nowadays' competitive market, brand equity become one of the crucial firm's strategy as higher brand equity achievement is able to provide benefits such as competitive differentiation, premium prices, higher in sales volumes, and greater security...

Keyword ABSTRACT Technology Integration Performance University QS ranking This paper examined the effect of technology integration on the performance of top universities in QS ranking. Data were collected through an online survey in which a questionnaire link was sent to 269 vice chancellors/presidents of the sampled universities. This study used p...

This research note examines the commitment of corporate social responsibility (CSR) on the performance of SMEs in Nigeria, and also examines the moderating effect of an innovative and supportive organisational culture. Commitment in all activities and programmes is assumed to be one of the most imperative requirements for business to survive and fl...

The purpose of this paper is to investigate the mediating effects of customer orientation and service innovation on causal link of differentiation strategy and organisational performance. Thus, an empirical study was conducted on 60 three- to five-star rated hotels in Malaysia to achieve the objective of this study. The findings show that different...

What can the Match Your Strategies for Brilliant Performance book do for you? You can use the secrets in this book to become an effective strategic thinker, practitioner and scholar.The book can help you to understand the right strategic match and tackle the really important challenges you face in developing strategies and putting them into action....

A growing body of knowledge in social exchange theory has long postulated social exchange interrelationships as the dominant practice within the organization. Specifically, nearly majority of previous studies utilizing social exchange theory concentrates on testing the direct effect of various organizational practices on functional and organization...

Business level strategy has received significant attention from researchers as a determinant of competitive advantage and survival of business all over the world. However, majority of these researches were predominantly in USA and some degree percentage numbers of studies have been conducted in Canada and some European market. Nevertheless others d...

This study examined the strategic matching of cost leadership, competitor orientation and process innovation on performance of hotels in Malaysia. This study has four hypotheses. A total of 475 questionnaires were distributed to three to five star hotel managers in Malaysia and only 11% of them, which is 54, were usable. The findings supported all...

Purpose: This research aims to examine the association between perceived ethics and SMEs performance; also determine the mediation effect of organizational culture on the relationship. Design/methodology/approach: Based on the literature review, this research developed a conceptual model of Perceived ethics, organizational culture and performance....

Brand equity is considered to be an important criterion for evaluating the power of a brand, and its examination is assumed to be a primary step for effective brand management. Previous researchers have demonstrated the importance of understanding the concept of brand equity and its antecedent factors. The purpose of this paper is to analyse the ef...

The support-execution model of strategy execution is advanced by a joint investigation of the i) mediating role of strategy engagement and ii) the moderating role of strategy communication in influencing the mediated relationship. Using a moderated mediation framework, the model was tested with 224 middle level managers selected from the service in...

The purpose of this paper is to provide moderating effect on association between the trust of BSR and performance of Small Scale Industries in Nigeria. The study was exploratory survey research conducted in Kano- North West of Nigeria. The samples drawn from Small Scale Industries owner/manager using purposively samples. 800 copies of questionnaire...

This study examines the commitment of Business Social Responsibility (BSR) on performance of SMEs in Nigeria, also examines moderating effect organizational culture. Commitment in all activities and programmed is assumed to be one of the most imperative requirements for business to survive and flourish in a volatile environment. This study assesses...

Today’s markets have become highly competitive and challenging, therefore, a careful understanding of the key success factors that may help firms to sustain their brands is very important. In past literatures, it is evident that consumers prefer to purchase brands that provide them with unique values and differentiated features. However, this study...

Building and maintaining successful relationships with customers have become the prime focus for many organizations. The ability of a brand to manage customer relationships in a favourable manner provides a strong platform for its continued success. This paper examines the effect of service quality on relationship quality in the Malaysian automobil...

In highly competitive markets, building brand equity has become one of the first priorities for many organizations as it brings several benefits and reputation for them. Past researches have acknowledged that consumers look for brands which provide them with differential values through innovative product and service features. However, despite the i...

This study examines the effect of advertising on relationship quality in Malaysian automotive market. Relationship quality in this study consists of three main elements namely; brand trust, brand commitment and brand satisfaction. The review of literature shows that past research has paid very less attention to examining the role of advertising in...

This study examines the effect of product innovation on relationship quality in automotive industry. Based on the review of literature, it is evident that there are very limited studies which have come across the effect of product innovation on relationship quality and its dimensions; brand satisfaction, brand trust, and brand commitment. Therefore...

This paper examines the effects of product innovation and service quality on brand equity mediated by relationship quality. To date, the patterns in past research show that there is less attention been paid to examine the importance of product innovation and service quality in affecting brand equity. Thus, in order to explore our knowledge in this...

Purpose – The purpose of this paper is to test the linkage between innovation strategies (process innovation and service innovation) and organizational performance in the context of Malaysia hotel industry. Design/methodology/approach – A total of 475 sets of questionnaires administrated through mail to all three star and above rating hotel manage...

This study examines the impact of country of origin on relationship quality in automotive sector. Four hypotheses were developed to test the relationships between country of origin and relationship quality. Relationship quality in this research is composed of three elements; brand trust, brand commitment, and brand satisfaction. Data were collected...

This study examines the influence of perceived ethics and corporate reputation on performance of the leather industry in the context of Nigeria. A survey questionnaire was used to collect data from leather industries in Kano North-West of Nigeria. The study used structural equation modelling (SEM) with partial least square modelling. However, as pr...

The primary issue in diversification strategy is concerning its type. A large body of research on the relative effect of related versus unrelated diversification still remains inconclusive. Scholars have been studying this topic through different research designs and in different contexts, although a greater part of the research was conducted in we...

The environment today has become increasingly uncertain for higher learning institutions, execution strategies are very important for any organization in any sector. The success or failure of the learning institutions is very much depending on its ability to understand internal and external forces. The total respondents for this study were 255 from...

Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and performance in the context of hotels in Malaysia. D...

The main objective of this study is to examine the influence of the National Service Training Programme modules of physical training, nation building, character building and community service on entrepreneurial personality of the trainees. The study was conducted on a sample size of 345 students of Universiti Utara Malaysia who had undergone these...

This study examines the effect of product innovation and product quality on brand image with brand trust as mediator. Past studies paid less attention to empirically determine the relationship between the said variables on brand image and using brand trust as mediator between such independent and dependent variables. Therefore, this study aims to f...

Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and (b) customer orientation and performance in the context of hotels in Malaysia. D...

The aim of this study is to examine the competitive strategies on performance of manufacturing industries. Competitive strategies are assumed to be one of the most imperative requirements for business to survive and flourish in unstable and volatile environments. This study examines competitive advantage and organizational performance in a manufact...

This study identifies and compares the antecedent of business student’s perception on business social responsibility among Nigerian and Malaysian students. Part of its objectives is to examine the perception of business students in terms of importance of business social responsibility as compare to profitability, and effectiveness of social respons...

Today's business environment demands hoteliers to be more stringent than before in developing business plans. One of the most important criteria is an attractive business plan that could inspire human capital. Specifically, this study examined motivational factors of people working in the hotel industry in Malaysia. The study investigated the relat...

The research tries to observe the psychometric properties of the organizational strategies and performance scales which consist of competitive strategy, market orientation, innovation strategy and organizational performance. SPSS v21 and Amos v20 were utilized to analyse the dataset. The outcomes found support for the fact that organizational strat...

The aim of this study is to investigate the nexus of differentiation strategy and organizational performance with customer orientation as a mediator in setting of the hotel industry in Malaysia. Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five star hotels. Smart PLS 2.0 (M3) was used to test t...

This study enhances the body of knowledge by remodelling the connection of strategic issues by applying several underpinning theories. This paper reveals the relationship of competitive strategy, market orientation and innovation strategy that could underpin by dynamic capabilities, strategic implementation perspective and level of organizational s...

The objectives of this paper are to explore the most common constructs for quality in the food and beverages industry that influence customer satisfaction, and to examine the mediating effect of customer satisfaction on customer loyalty in the context of the food and beverages industry in Nigeria. Questionnaires were used to collect data from 208 v...

Creating and maintaining long term relationships with customers is considered as a source of competitive advantage nowadays. Relationship quality is one of the important concepts in relationship marketing. Previous scholars have given numerous conceptualizations of relationship quality and there has been a healthy debate on its dimensions. Past res...

Brand equity is considered to be one of the most important organizational resources. The history of academic research on brand equity traces back to late 1980s. Until now several contributions have been made from past scholars on this concept from different perspectives. The literature review on this topic reveals that past researchers examined thi...

The main objective of this study is to profile the participants of the Malaysian National Service Training Programme and examine whether they have an entrepreneurial inclination in them. The study was carried out on a sample size of 350 students of Universiti Utara Malaysia who have undergone the four important modules of the National Service Train...

The purpose of this study is to study the effect of strategic planning and strategic execution on organizational performance using Boyd et al (1998) measurement of strategic planning and Cater & Pucko (2010) measurement of strategic execution. The proposed model focuses on the relationship between strategic planning and performance, strategic execu...