Hafiz Mudassir Rehman

• Doctor of Philosophy
• Lecturer at University of Ulster

This study addresses the evolving landscape of the manufacturing sector, particularly in developing nations like Malaysia, against the backdrop of the influential Industry 4.0 paradigm. The manufacturing arena, vital for economic progress, encounters heightened competitiveness and complexity, necessitating a reevaluation of strategies. The impetus...

Effective knowledge sharing among software developers is crucial for maximizing software development output throughout the software development lifecycle. Building upon Triandis’ Facilitating condition, this study explores the moderating impact of two factors, namely Organizational support and Technological support, on the relationship between know...

The goal of this study is to present a thorough analysis of the ways that organisational culture (OC) and risk assessment competencies of leaders affect the creation of strategic frameworks, especially about high‐quality crisis decision‐making. A self‐administered questionnaire was distributed to 436 organisational personnel; 304 valid responses we...

As the world grapples with pressing environmental challenges, the role of higher education institutions (HEIs) in directly shaping sustainable development practices and education becomes increasingly critical. Taken from the perspective of educators, students, and practitioners, this research considers Education for Sustainable Development (ESD) fr...

This current study delves into the quality of consumer perception regarding brand channel integration that adopts the omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice, transparency of the channel service configuration, and content consistency, on customers’ inclination towards a...

Continuous innovations are taking place worldwide to develop solutions for problems encountered by human beings. The prevention of a variety of accidents due to burning, drowning, terrorism, electric shocks, and road traffic is among the important concerns of researchers and solution developers. Specifically, this current study aims to analyse the...

Within the sphere of finance, the concept of capital structure has long been a subject of intense debate, serving as a quantitative depiction of the balance between debt, preference shares, and common stock within a company. This structure serves a crucial role in optimizing the utilization of a company's existing resources while simultaneously ele...

This research aims to investigate the influence of Business Model Canvas (BMC) knowledge on entrepreneurial knowledge among young generations in the Jabodetabek region. There is a growing need to understand the role of BMC in stimulating entrepreneurial interest among the youth. This study seeks to provide insight to the younger generation on the i...

Given the extensive utilisation of social media, brands have grown increasingly dependent on it to build brand equity. As a result, acquiring specific capabilities in the realm of digital marketing has become a necessity. This research aims to investigate the essence of Social Media Marketing Capabilities (SMMC) and assess the forecasting of its ca...

The aim of the study is to explore the importance of motives and electronic word of mouth (e-WOM) on purchase intention on Social Networking Sites (SNS). The quantitative approach was used by developing a questionnaire that was distributed electronically via Google Forms, and the study sample consisted of 265 participants. The regression analysis w...

Social media is gaining popularity nowadays and is increasingly being used by many small and large organisations. Organisations are adopting new social platforms and technologies to achieve their key and effective management strategies. However, there are still opportunities to explore the role of new technologies in developing useful strategies. I...

Semantic analysis is becoming increasingly important not only in computing but also in the business world. The purpose of the current study is to apply semantic network analysis to the service industry, one of the economic sectors. To learn more about the crowded environment in the service sector, the study interviewed customers and employees by us...

Information technology and supply chain agility are in vogue. The present study aims to investigate the impact of information technology (IT) on supply chain agility and its outcomes such as cost reduction and operational performance in fast food companies’ chains. A total of 240 employees from fast food chains were selected as respondents. Data wa...

Investigating the role of host genetic factors in COVID-19 severity and susceptibility can inform our understanding of the underlying biological mechanisms that influence adverse outcomes and drug development. Here we present a second updated genome-wide association study (GWAS) on COVID-19 severity and infection susceptibility to SARS-CoV-2 from t...

Project management in today’s intensely competitive environment has compelled organizations to adopt project management approach for better business results. Therefore, current research study aims to investigate the impact of servant leadership on project success with the mediating role of team motivation and team effectiveness in the software indu...

Leadership is the backbone of organizational success, and it is evident from the fact that leadership has been researched for more than 50 years. In literature, leadership has been discussed based on different schools of thoughts. This chapter articulates different leadership approaches in order to provide a clear understanding of leadership develo...

Nearly no organizational phenomenon has garnered as much attention as organizational change. It appears as one of the fascinating and nearly eroticizing inducements for business organizations, and it has been highly acknowledging as a response. Highlighting the importance this phenomenon holds in the current environment, there is a huge and still g...

The manufacturing sector of Malaysia is an essential part of its economic system. Malaysia holds a remarkable position in the global market through the exports of manufacturing products. However, this sector faces challenges such as organizations’ capability to innovate due to rapid technological and business environment changes in line with Indust...

The manufacturing sector is an indispensable part of a country's economic system. For Malaysia, it not only helps in transmuting raw material to finished goods but also an essential driver to the country's economic growth. Owing to this sector, Malaysia holds a remarkable position in exports across the world. It is also a principal contributor to t...

Economic, environmental, and social imperatives make sustainability-oriented entrepreneurship an indispensable phenomenon of the day, yet only sparse research exists uncovering the sustainability-oriented entrepreneurial intentions in Asian countries. This study attempts to close the gap by considering the “big five” individual personality traits—n...

The over usage and over dependency on digital devices, like smartphones, has been considered as a growing international epidemic. The increased dependency on gadgets, especially smartphones for personal and official uses, has also brought many detrimental effects on individual users. Hence it is vital to understand the negative effects of smartphon...

The over usage and over dependency on digital devices, like smartphones, has been considered as a growing international epidemic. The increased dependency on gadgets, especially smartphones for personal and official uses, has also brought many detrimental effects on individual users. Hence it is vital to understand the negative effects of smartphon...

The manufacturing industry is an indispensable part of the economy, especially for Malaysia. The manufacturing sector in Malaysia is not only transforming raw material into products, but also contributing significantly to the country’s economy. Malaysia has attained a significant position in the world by exporting its manufactured goods. However, t...

Abstract—Massive Open Online Courses (MOOCs) have been a major trend, in online pedagogy and educational technology. They facilitate students’ learning through the involvement of technologies which is considered an essential aspect for independent learners. The current research is an effort to analyse learners’ perception for MOOCs upon their lives...

Industry 4.0, also branded as smart manufacturing is an important topic and recently drawing much attention from researchers. It has potential to affect the manufacturing industry by transforming the traditional way of processing to an intelligent and advanced production system. In order to meet the fast pace of Industry 4.0 developments, continuou...