Gyöngyvér Erika Tőkés

Sapientia Hungarian University of Transylvania

The COVID-19 pandemic put unprecedented pressure on all areas of activity, especially healthcare workers. Understanding the psychological response to the pandemic in healthcare workers is an important challenge. This study aims to investigate burnout, depression, and job stress factors in the medical personnel of a COVID-19-dedicated hospital, two...

The research presented in this paper examined the structure and consistency of the digital brand identity of the fast-fashion brand Zara. The research was based on the content analysis of Zara’s brand page, the website of Zara’s owner Inditex, and Zara’s Instagram page. The analysis of Zara’s digital brand identity was divided into two parts: on th...

Proceedings of the Seventh Argumentor Conference held in Oradea/Nagyvárad, Romania, 16–17 September 2022

The aim of the study is to examine the content and quality of online CSR reports of the eight large companies with the highest CSR index scores in Romania in 2020. The CSR reports of the eight large companies examined were analysed on the basis of two types of web content: on the one hand, on the basis of CSR content published on the company websit...

The aim of the present study is to examine the characteristics of the third-level digital divide among elderly Hungarians (over 65 years of age) in Romania. The third level of digital divide indicates the emergence of digital habits in the Bourdieusian sense, which provide real benefits in different areas of everyday life. Hungarian elderly people...

A tanulmány a digitális egyenlőtlenségek és a digitális tőkemegoszlás romániai helyzetét vizsgálja az európai és a romániai nyilvános statisztikai adatok másodelemzése alapján. Az elemzés két feltételezés megerősítését célozza: 1. a digitális technológia széles körű elterjedése ellenére a digitális egyenlőtlenségek nem egyenlítődnek ki; 2. a hagyom...

The present study follows the relationship between the employer brand identity of Romanian IT companies and the employee expectations of the workforce employed in the IT sector. The expectations of employees interested in the Romanian IT sector were summarized on the basis of a review of the international and Romanian literature. The examination of...

The paper highlights the characteristics of the employer brand identity of software and IT companies from Cluj-Napoca. The large IT companies from Cluj-Napoca are mainly Romanian delivery centers of international companies with outsourcing business strategy. Most of the locally based companies are medium or small sized IT companies working for both...

This paper analyses the media use of older adults from Mureș County (village and small-town), i.e., their individual and collective use of various smart devices and their new media-based practices, with particular focus on qualitative aspects, while also mapping the effects (efficiency and satisfaction) of digital practices on various life areas. T...

This paper analyses the media practices of older adults from Mureş County (village and small town). The first part of this paper examines the integration of digital media into current society and everyday life along with the characteristics of the knowledge and skill acquisition related to digital media. The second half, grounded on empirical quali...

The development of strong service brand confers market advantage under conditions of strong economic competition (Nádasi, 2016). In creating a strong service brand, the first steps include the elaboration of the service brand identity. The goal of this study consisted in applying the socio-scientific-based brand identity model of Burmann et al. (20...

The present research note is aimed at exploring the impact of the digital world on the online and offline practices of young children aged 4-8. The empirical research 1 was carried out from March 2017 to August 2018 in three locations in Romania: Cluj-Napoca, Miercurea Nirajului, and Sfântu Gheorghe. Based on the results of a previous investigation...

Although heavily criticized both theoretically and methodologically, uses and gratifications theory is a productive frame to understand young children's digital media consumption habits. Romanian children are less digitally literate compared to northern European countries, and their parents are not aware that they act as role models.

Present study is aimed at exploring digital practices of Romanian 4 to 8 years old children with a focus on parental mediation. Our key research question is how parental mediation takes place when it comes to digital practices of young children. Family is the primary socialization factors haping young children's daily habits, practices and lifestyl...

With the growing importance of digital practices in young children’s everyday routines, parents and educators often face frustration and confusion. They find it difficult to guide children when it comes to playing and learning online. This research note proposes an insight into parents’ and educators’ concerns related to children’s and their own di...

With the growing importance of digital practices in young children’s everyday routines, parents often face frustration and confusion. They often find it difficult to guide their children when it comes to playing and learning online. We propose an insight into parents’ ideas and concerns related to their children’s and their own digital literacy, ba...

As part of a broader research initiative, our exploratory study is aimed at identifying methods and techniques appropriate for assessing digital literacy of children aged 4-8. Mobile technologies are challenging the efforts of parents and educators in supporting their young children’s learning, therefore it is crucial to map the array of new digita...

In our study we examined the Romanian young people's outlook on the nature and benefits of the Internet. The main question of the study of how young people relate to the Internet in Romania, since a positive attitude is positive, negative attitudes adversely affect the use of the Internet. The first part of the study the particularities of attitude...

The aim of the study is to analyze patterns of online usage of Romanian teenagers. The theoretical background is the uses and gratifications perspective. We look for: the claims and expectations of young Romanians regarding the internet; the psychological needs which are fulfilled by the internet; the motivations which explain the online consumptio...

The internet appeared in Romania 17 years ago, and since then only hardly more, than one third of the Romanian population turned into an internet user. Romania is on the last place according to most of the information society's criteria in the hierarchy of European Union's member states. I look for the explanation of the low penetration of the inte...

The Internet can be considered a rapidly expanding post-2000 phenomenon in Romania; however, the rate of Internet use in Romania still lags behind that of the citizens of other European Union member states. In Romania, there is still a majority of those who do not use the Internet, relative to those who do. In my paper, I analyze the peculiarities...