
Gwendoline VUSUMUZI NaniNational University of Science and Technology, Bulawayo · Department of Graduate School of Business
Gwendoline VUSUMUZI Nani
Doctor of Philosophy
About
33
Publications
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43
Citations
Citations since 2017
Publications
Publications (33)
This interpretive research study sought to ascertain the technological challenges faced by Small and Medium Enterprises (SMEs) in the Bulawayo Metropolitan Province, Zimbabwe during the COVID-19 pandemic. The thrust of the study was qualitative and semi-structured questionnaires were used to collect data from 30 purposively selected SME owners. Thr...
Men have traditionally dominated the entrepreneurial arena because women's expected roles have traditionally been focused on marriage and the household. Despite accounting for more than half of the population, the majority of women are excluded from the formal business environment. Their contribution to the business is primarily concentrated in the...
Non-business students pursuing business-related degrees have increased in number at one selected public university in Zimbabwe. Entrepreneurship, which is commonly thought to be a subject for business discipline students, is being studied by non-business-oriented students as part of the curriculum. The purpose of this study was to learn about non-b...
The study, which sought to find out the disruptions caused by the COVID-19 pandemic
to the business operations of Small and Medium Enterprises (SMEs) in the Bulawayo
Metropolitan Province, and the lessons thereof, adopted the interpretive paradigm, a
qualitative approach and a case study design. Data was collected from a sample of 30
purposively se...
The study examined whether the COVID-19 pandemic had created digital opportunities
for Small to Medium Entrepreneurs (SMEs) in the Bulawayo Metropolitan Province,
Zimbabwe or it had actually exposed their lack of digital acumen. The interpretivist
paradigm, a qualitative descriptive approach and a case study design were adopted for
this study. The...
p>The study examined whether the COVID-19 pandemic had created digital opportunities for Small to Medium Entrepreneurs (SMEs) in the Bulawayo Metropolitan Province, Zimbabwe or it had actually exposed their lack of digital acumen. The interpretivist paradigm, a qualitative descriptive approach and a case study design were adopted for this study. Th...
The study sought to find out the experiences of lecturers and postgraduate students in one selected state university in Zimbabwe with reference to feedback as an assessment for learning tool in higher education. The study was motivated by students' complaints that feedback no longer served its desired purpose. A qualitative approach and case study...
The Corona Virus Disease (COVID-19) led to the closure of most Small and Medium Enterprises (SMEs). The argument presented in this paper is that SMEs that are still operational have done so due to the employment of survival strategies. The study premised in the interpretivist paradigm, utilising a qualitative approach and a case study design, sough...
The outbreak of the corona virus disease (COVID-19) in China around December 2019 led to the premature closure of schools globally. This was done to ensure reduced transmission of the disease. Due to the indefinite level two lockdown in Zimbabwe, schools remain closed. This has led to online home schooling, where schools send work to parents who co...
Indigenous chickens contribute towards poverty reduction, income generation and economic empowerment of rural women. In this regard, employment of a profitable pricing strategy in selling the indigenous chickens becomes fundamental. This study sought to find out the pricing strategies used by rural women indigenous chicken breeders in one purposive...
There has been a sharp increase in company closures in the Bulawayo Metropolitan Province, Zimbabwe, leaving people with no option but to turn to street vending to earn a living. The ever swelling number of street vendors on shop pavements and roadsides are subjecting formal shop owners to unfair competition as street vendors do not pay rentals and...
This study sought to find out the role of intrapreneurship on the growth of iron and steel manufacturing companies in Bulawayo, Zimbabwe. A post-positivist paradigm, a mixed method approach and a cross sectional design were adopted for the investigation. Three hundred and fifteen (315) middle management and supervisory staff drawn from twenty-two (...
The study assessed selected university stakeholders’ views and perceptions regarding the curriculum being offered at one public university in Zimbabwe and its alignment towards socio-economic needs. The study also sought ways of how entrepreneurship could be effectively infused into the university curriculum to address the challenge of unemployment...
This study sought to find out how locally-owned Small, Medium and Micro Enterprises (SMMEs) in Rustenburg had contributed towards poverty reduction. The study employed a descriptive research design and a quantitative approach which used self-administered questionnaires to collect data. Out of the 213 distributed questionnaires, one hundred and eigh...
This study sought to find out whether subsistence micro and small entrepreneurs in the Bulawayo Metropolitan Province, Zimbabwe had embraced plastic and mobile money for their business transactions; the circumstances that had led to their adoption, if they had; whether or not they had experienced any challenges compared to cash transactions and the...
Abstract
The purpose of this study was to find out whether the selection of practical subjects in schools was still a gendered phenomenon. The motivators were findings of an investigation on business imitations in the Bulawayo Metropolitan Province, which revealed that men and women still participated in gender based entrepreneurial activities. A q...
Orientation: The focus of this study was dissemination of university research output to small and medium enterprises.
Research purpose: This study sought to determine the true beneficiaries of research output.
Motivation of the study: Situations occur where research was conducted, but the purported beneficiaries did not receive feedback.
Researc...
This study investigated how students perceived the methods used in the teaching of the Entrepreneurship Course. The case study considered 221 fourth and final year university students from one of the public universities in Zimbabwe. Copies of semi-structured
questionnaires were used to elicit responses from the students cum respondents. The respons...
This article investigated how the administrators of one selected city council in Zimbabwe perceived the
challenges faced by its business incubators. The study was motivated by the fact that since the adoption of the
idea of business incubators as a strategy of mentoring entrepreneurs, only one person had graduated.
A qualitative case study was the...
Fourth year is the final and highest level of the Bachelor of Commerce Honours Degree in
Zimbabwe. The purpose of this paper was intended to find out whether learning the
Entrepreneurship Course in the fourth year adequately prepared students to successfully
start and succeed in their own entrepreneurial businesses. The study employed a mixed
surve...
This study investigated how students perceived the methods used in the teaching of the
Entrepreneurship Course. The case study considered 221 fourth and final year university
students from one of the public universities in Zimbabwe. Copies of semi-structured
questionnaires were used to elicit responses from the students cum respondents. The
respons...
This article which is from a larger study originally conducted to investigate why businesses in the Bulawayo Metropolitan Province in Zimbabwe tended to imitate one another, sought to find out whether business imitations were an indication of the dearth of creativity and/or innovation. Using purposive and snowball sampling techniques, 30 micro and...
Pioneering is meant to create a competitive advantage for businesses and yet imitations are accelerating globally, leaving businesses not knowing whether to pioneer or imitate. The purpose of this study was to make an analysis of the benefits and costs of pioneering and imitation, with the aim of possibly helping businesses to decide on which route...
Street vending is a phenomenon that has been in existence for hundreds of years. It has since increased owing to economic challenges experienced, especially in developing countries. This article sought to highlight changing patterns in the demographic profiles of urban street vendors in Botswana, South Africa and Zimbabwe through a desk research
st...
This study was conducted to find out when Entrepreneurship can be introduced in the school curriculum. A case study design premised in the qualitative approach was employed, which used semi-structured focus group interviews as data collection instruments. The areas of study were purposively selected government primary and secondary schools in the B...
This study was part of a larger study that sought to find out why businesses tended to imitate one another. However, this particular study focused on the challenges faced by micro and small entrepreneurs in the Bulawayo Metropolitan Province in Zimbabwe as a result of business imitations. A case study design was adopted and individual interviews we...
Pioneering is meant to create a competitive advantage for businesses and yet imitations are accelerating globally, leaving businesses not knowing whether to pioneer or imitate. The purpose of this study was to make an analysis of the benefits and costs of pioneering and imitation, with the aim of possibly helping businesses to decide on which route...
Street vending is a phenomenon that has been in existence for hundreds of years. It has since increased owing to economic challenges experienced, especially in developing countries. This article sought to highlight changing patterns in the demographic profiles of urban street vendors in Botswana, South Africa and Zimbabwe through a desk research st...