Guy Golan

Guy Golan
Texas Christian University | TCU · Schieffer School of Journalism and Strategic Communication

Doctor of Philosophy

About

66
Publications
84,583
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
2,964
Citations
Introduction
I am currently working on a variety of projects related to influencer marketing and social media networks
Additional affiliations
September 2011 - September 2015
Syracuse University
Position
  • Professor (Associate)
August 2011 - present
Syracuse University
Position
  • Professor (Associate)

Publications

Publications (66)
Article
Full-text available
The current study investigates how Church communicators perceive the role of social media platforms and influencers in their overall stakeholder engagement strategy. Building upon the Organization-Public Relationship (OPR) body of literature, we conducted 13 in-depth interviews with public relations professionals at megachurches throughout the Unit...
Conference Paper
For more than five decades, researchers have explored the volume and sentiment of coverage foreign countries receive in other countries’ media including the factors that make countries more or less newsworthy, and the sentiment of coverage. However, partially due to methodological limitations, a quantitative comparative analysis of how countries ar...
Article
Full-text available
The global media ecology offers news audiences a wide variety of sources for international news and interpretation of foreign affairs, and this kind of news coverage may increase the salience of both domestic and national partisan identity cues. Based upon the recognition that individuals hold multiple partisan identities that can be more or less s...
Article
Full-text available
The irrelevance of Soft Power stems not from its theoretical dimension, but from a changing global landscape. The 21st century will be characterized by growing competition among three giants – China, India and the United States. To contend with this triumvirate, nations will create short-termed strategic alliances that will collectively bargain opp...
Article
Full-text available
Research on the public affairs profession in both South and Latin America is one of the leading limitations today in international public relations research. This study helps to lessen such a gap by offering more realistic insight into the ideologies and pressures that govern public affairs practice in Chile. In‐depth interviews were conducted with...
Article
Full-text available
This study aims to advance the theoretical and practical knowledge of political public relations, and influence that political profile of the media can have on the agenda-building process. The influences of agenda indexing are also discussed with regard to different media profiles. A quantitative content analysis was conducted to examine the influe...
Article
Full-text available
The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter...
Article
Full-text available
Mediated public diplomacy literature examines the engagement of foreign audiences by governments via mediated channels. To date, scholars have examined the competitive contest between global rivals in promoting and contesting one another's frames as reflected in global news media coverage. Recognizing the meaningful impact of social media platforms...
Article
Full-text available
Present research builds upon native advertising research by examining the roles of advertising message relevance, consumer-brand relationship strength, and authorship. Two national experiments were conducted among active Twitter users ages 18–34. In Study 1 (N = 147), a 2 (disclosure: tweet/promoted tweet) X 2 (high-/low-ad message relevance) exper...
Article
Full-text available
While religion is often considered a cultural element of soft power, religious institutions are rarely studied as diplomatic actors. The purpose of this study was to better understand the manner in with the Catholic Church attempts to build relationships with foreign audiences, a key function of public diplomacy. Emphasising the role of Pope Franci...
Article
Full-text available
Despite the prevalence of unsubstantiated claims in online advertising of weight loss products (OAWP), consumers tend to believe they are less susceptible to advertising claims than others. Based on a sample of American women (N = 684), drawn from Mechanical Turk, the current study examined the third-person effect of OAWP. After confirming the robu...
Article
Full-text available
This study aimed to advance theoretical and practical knowledge of political public relations and mediated public diplomacy through analyzing the agenda-building relationships between state-owned media and foreign news coverage in 16 countries during the 2014 Hong Kong protest. The results indicated significant correlations of issues and stakeholde...
Article
Full-text available
In research on news exposure and public opinion, media credibility is typically examined as the dependent variable and is rarely considered an independent variable of interest. We move the understanding of media credibility forward by examining its role in attenuating the effects of media exposure on public opinion and how individual differences ma...
Article
Full-text available
Inspired by the influence of presumed influence (IPI) framework, the current study examines the inferred effects of American media coverage of China, which tends to be negative and to portray China as the West’s next enemy, and the potential real-life consequences of these perceptions in the form of support for China’s global public relations effor...
Article
Full-text available
The current study examines the framing of China in the opinion section of two elite newspapers, The New York Times and Wall Street Journal. Although there is an expectation that editorials and op-eds present multiple frames and opinions, the results of a content analysis show that China is not framed differently between these two newspapers. Both p...
Article
Full-text available
Native advertising, defined as the practice by which a marketer borrows from the credibility of a content publisher by presenting paid content with a format and location that matches the publisher’s original content, has been the primary driving engine of the Internet marketing economy for several years. Spending on native advertising is projected...
Article
Full-text available
Using a pretest and posttest online experiment (N = 105), this study empirically explored the impact of native advertising sponsorship disclosure on organization–public relationships (OPR), credibility, brand attitude, and attitude toward the advertisement. Credibility and brand attitude predicted the two OPR factors; however, OPR was not affected...
Article
Hydraulic fracturing, or fracking, is the process of extracting reserves of natural gas and oil from shale formations deep underground. This process, initially met with public support in the United Kingdom, has since become a highly contentious issue primarily debated between government, industry, and anti-fracking advocacy groups. Through the empl...
Article
Full-text available
The global rise of ISIS has been attributed by many experts to the extremist group's successful recruiting efforts online. Recognizing the need to curb the terror organization's social media engagement, Western governments have called for greater content restrictions on social media platforms as well as the cooperation of individual citizens in cou...
Article
Full-text available
Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: Academic Press] World System Theory, which has successfully explained and predicted the structure of international news flow, is now be...
Article
Full-text available
The current study analyzes the framing of China’s emergence as a global power in the opinion pages of two elite newspapers. The study expands upon previous studies examining newspaper opinion gatekeepers’ use of the editorial and opposite-editorial pages as salient platforms for the expression of diverse opinion regarding foreign affairs. Results s...
Article
Full-text available
Based on a random survey sample, this study examines audience assessments of different media platforms in Pakistan. We found that in the complex Pakistani media landscape, ethnicity is a key indicator in predicting media credibility. Our study's results indicate that minority ethnic groups tend to find domestic television to be less credible, and i...
Article
Full-text available
Mediated public diplomacy scholarship investigates the manner in which governments attempt to shape the framing of its leaders, people, and foreign policy in other nations' media outlets. A growing body of literature identifies agenda-building efforts by these governments who often use state-sponsored media platforms to promote some issues and attr...
Article
Full-text available
This study proposes theoretical and practical frameworks to systematically examine mediated public relations in social media spaces. We applied a social network conceptual framework to identify and characterize social mediators that connect the US State Department with its international public. The results showed that social mediators vary in terms...
Article
Full-text available
This article provides a unique perspective on US–Pakistan and Taliban–Pakistan media relations in the context of the regional war on terror. Based on mediated public diplomacy and news construction literature, the authors explore some of the key challenges and opportunities that both sides face as they aim to influence Pakistani media coverage and...
Article
Full-text available
This analysis of opinion pieces in The New York Times and The Washington Post points to a limited discussion of Latin America. The majority of the articles were filtered through the American conflict and security frames, thus providing readers with a narrow perspective regarding the region.
Article
Full-text available
This study explores the perceived effects of political ads that appeared on social media in the 2012 presidential campaign from a third-person effect perspective. Results of a survey using a probability sample of 496 college students indicated that the respondents tend to believe that political ads on social media have a greater influence on others...
Article
Full-text available
This study examines Russia's use of the advertorial as a strategic tool of public diplomacy. Our analysis of 303 advertorial news items published in supplemental sections of The Washington Post and The Times of India finds that, overall, Russian advertorials focused primarily on economics, culture, and international relations. However, the results...
Article
Full-text available
The current study analyzes Russia's use of the advertorial as a tool of direct communication with readers of the Washington Post and The Times of India. The study introduces the concept of government social responsibility (GSR) and discusses its role in government to foreign citizen public diplomacy.
Article
Full-text available
The current study builds on previous knowledge of international public opinion by examining the role that the evaluation of a nation’s leader may have on evaluations of the nation by a foreign public. More specifically, the study examines the impact of the so-called Obama effect on attitudes toward the United States in the nation of Pakistan. The s...
Article
Full-text available
The op-ed section of the newspaper is unique in that it allows experts to articulate their opinions regarding salient issues without editorial interference. The current study builds upon previous research on the op-ed through the analysis of the op-ed articles that were published in two European newspapers during the Egyptian revolution of 2011. Th...
Article
This study explores the perceived effects of political ads that appeared on social media in the 2012 presidential campaign from a third-person effect perspective. Results of a survey using a probability sample of 496 college students indicated that the respondents tend to believe that political ads on social media have a greater influence on others...
Article
Full-text available
Evaluation of media credibility and trust among Mormons is examined in this study. The results suggest low assessments of the credibility of the mainstream news media across several dimensions. Participating Mormons viewed the news media as liberal and politically biased; they did not agree that the news media were credible, trustworthy, got their...
Article
Full-text available
Grounded in scholarship on both the perceptual and behavioral components of the third-person effect, the present experimental study examined the effects of perceived impact of political parody videos on self and on others, by varying the perceived intent of the video producer and perceived level of exposure. Building on previous research on the beh...
Article
Full-text available
The current study brought together two important areas of scholarship in mass communications: media credibility, and religion and the media. Although both areas have been widely investigated by scholars, there have not been many empirical investigations that examine the potential impact of religion on individual perceptions of media credibility. Th...
Article
Full-text available
The mass media serves as an important forum in which journalists, public relations professionals, advertising practitioners, politicians, and issue advocates (as well as many others) try to educate, inform, pursue, and influence media audiences. The suc-cess or failure of such efforts can often depend on audiences’ overall perceptions of media cred...
Article
Full-text available
While the editorials extended issue framing into the legal, political and social implications of legalized medical marijuana, the op-ed sections presented a limited framing strategy, with half of all op-ed articles focusing on the medical implications.
Article
Full-text available
Ever since the events of September 11, 2001 and the subsequent war in Iraq, the U.S. State Department has invested much effort into winning the hearts and minds of individuals around the Muslim world. Using secondary data from a large-scale public opinion survey of Arab youth in Egypt and Saudi Arabia, the current study presents a model that identi...
Article
Section A. The Determinants of International News Flow and Coverage Introduction International news coverage and Americans' image of the world By: Guy J. Golan, Wayne Wanta and Thomas Johnson Chapter 1 Changing Global Media Landscape, Unchanging Theories? International Communication Research and Paradigm Testing Tsan-Kuo Chang Chapter 2 Internation...
Article
Full-text available
The perceived effect of the media on the self when compared to others has been adequately established over the last 25 five years. Rather than a third-person effect where individuals perceive a greater effect for self than others, first-person effect perceptions, where individuals perceive a greater effect for self than others, have been considered...
Article
Full-text available
The authors tested the limitations of paternalism as an explanation for the third-person effect's behavioral aspect, suggesting that the theory of reasoned action better explains why people are sometimes motivated to act on the third-person effect. This study (N = 600) revealed that the third-person effect can motivate people toward socially desira...
Article
Full-text available
This study found that levels of likelihood to vote can be predicted by the third-person effect. Unlike past studies that treated support for censorship as the main consequence of the third-person effect, this study is the first to examine the direct political implications of the process. A judgment task experiment of 340 individuals who were shown...
Article
Full-text available
Based on a computer mediated word of mouth approach, viral advertising represents the latest online advertising phenomenon. The current study provides one of the first empirical investigations of viral advertising. It uses Taylor’s six-segment message strategy wheel as a theoretical framework. A content analysis of 360 viral ads revealed that adver...
Article
Full-text available
This study examined whether the candidate-controlled public relations tools of political ads and candidate blogs were successful in influencing the issue and news agenda of the major television news networks during the 2004 presidential election. Data showed strong correlations between blogs and the media agenda. Advertisements did not correlate wi...
Article
Full-text available
The current study investigates coverage of African nations by four US television news-casts. It focuses on the news period between 2002 and 2004 and reveals that despite presence of wide-scale famine, civil conflict, disputed elections and an AIDS epidemic, the African continent received limited coverage. Based on research on the determinants of in...
Article
Full-text available
This exploratory study argues for the inclusion of religious composition variables as possible measures of press freedom. An analysis of press freedom and religious composition measures in 190 nations, along with correlation measures, reveals highly significant associations between the religious composition of nations and their level of press freed...
Article
Full-text available
This study examines the agenda-setting function of televised political advertisements during the 2004 US presidential election. Adding to the growing research on second-level agenda setting, we examined how the advertising agendas of the Bush and Kerry campaigns may have impacted the public evaluations of the two candidates. Our results provide sup...
Article
Full-text available
An analysis of 190 nations revealed significant correlations between their religious composition and their internet diffusion rates. The study revealed a positive significant overall correlation between the percentage of Christians (in particular, Protestants) in a nation and internet diffusion. A significant negative correlation was found between...
Article
Full-text available
For several decades, media scholars have attempted to identify the key variables that shape the complicated international news selection process. At the heart of the research lies the question of what make a nation or an international event newsworthy? Research findings point to several key determinants of international news coverage including devi...
Article
Full-text available
This study sought to examine and define a division of Electronic Word-of-Mouth (eWOM) known as viral advertising. Representing the first empirical effort to investigate the content of, and ultimately define, viral advertising, this exploratory study found important differences between viral and television advertising. The definition posited in this...
Article
Full-text available
A content analysis of opinion editorial (Op-Ed) articles published in the Washington Post and The New York Times between 1999 and 2003 was used to assess source and issue stand diversity on three salient issues. The study revealed that editors in both newspapers allowed only limited diversity in its source selection and issue stand on the discussio...
Article
Full-text available
A national poll and a content analysis of network newscasts examined if coverage of foreign nations had an agenda-setting influence. The more media coverage a nation received, the more likely respondents were to think the nation was vitally important to U.S. interests, supporting the agenda-setting hypothesis. The more negative coverage a nation re...
Article
Full-text available
A content analysis comparing staff-written stories about the Israeli-Palestinian issue to those written by guest columnists shows that guest topics were vastly different from staff writers and that staff writers were more opinionated.
Article
Full-text available
/ A content analysis examined factors that could predict coverage of international elections on US newscasts. All 138 elections held between 1 January 1998 and 1 May 2000 were included in the analysis. Many of the results run counter to previous findings. Countries with few ancestral ties with the US, with nuclear arms or developing nuclear arms, w...
Article
Full-text available
During the past decade, the 3rd-person effect has emerged as an important area of research in the field of mass communication. This study provides one of the first empirical measurements of the influence of religiosity on the 3rd-person effect. This study provides evidence that, on moral issues, religiosity is positively associated with perceived m...
Article
Full-text available
Second-level agenda setting was examined during the New Hampshire primary through a comparison of Gallup poll responses and coverage in three newspapers in the region. Results show that John McCain was covered much more positively than George W. Bush. The findings also show that respondents linked four of six cognitive attributes (issues, personal...

Questions

Questions (5)
Question
Hi everyone, I am currently working on several articles focused on social media influencers. I am interested in the similarities and differences between the emerging literature on influencers and the traditional long standing research on celebrity endorsements in advertising.
Two questions for you.
What are some of the best definitions of a celebrity (outside of Kamins (1989)?
What is the best definition of a social media influencers?
I am more invested in citations and published definitions than in conceptual discussions.
Thanks
Question
Hi all, so much has been said and written about the role of influencers in influencer marketing. So far, most studies focus on influencers in terms of their number of followers, thus we have nano, micro, macro, etc....
In a recent study ( Himelboim, I., & Golan, G. J. (2019). A social networks approach to viral advertising: The role of primary, contextual, and low influencers. Social Media+ Society, 5(3), 2056305119847516. ), my coauthor and I provide a new perspective on how influencers can be conceptualized beyond their level of followership.
I would love to hear about any recent study (or any MUST READ study) that deals with different types of social media influencers.
Thanks
Question
I am writing a study that examines how individuals deal with competitive identities and their salience. For example, A political partisan (Let's say Democrat), may feel loyalty to his or her political party. Yet, on a specific issue (Let's say tax reform), may hold strong issue partisanship leading to a competition between the party identification and the issue identification.
I am looking for recent studies that dealt with such partisanship/identity competition and their influence on individual attitudes or political behavior. Added bonus are theories or psychological mechanisms that may explain the phenomenon. Thank you for your help.
Question
I am looking for citations that discuss the definition of public affairs within the context of public relations scholarship. The most in depth study I found was by Liz Toth during her assistant professor days at Southern Methodist University. Please share relevant citations.
Question
I am writing a piece on soft power as a key concept in foreign policy and public diplomacy. I am looking for quotes (plus citations please) that argue for the importance of soft power in foreign affairs. What can soft power do for nation? Why? Many have discussed Nye's concept but is it mostly a normative concept? 

Network

Cited By

Projects

Projects (3)
Project
I am currently working on four different projects related to influencer relations and marketing with several research groups.
Project
Opinion journalism plays an important role in shaping elite discourse domestically and abroad. As such multiple actors including government, corporate, special interest, and academics use the Op-Ed section as a platform aimed at influencing policy and public opinion. At the same time, publishers use their editorial section to promote institutional worldview on salient issues. Ironically, opinion journalism has been largely ignored by scholars.