Gustavo Nogueira de Sousa

Universidade Estadual do Maranhão (UEMA) · Computer Science

The global pandemic, caused by the spread of COVID-19, has altered the way people go shopping. In light of this, Social Media channels are an important means of sharing information about goods and services, and different kinds of brands. Since these channels are of considerable market significance, the authors of this paper decided to describe the...

Social Media and Customer Relationship Management (CRM) are already widely used in business settings, but other non-commercial sectors started only recently to adopt them. Among them are Higher Education Institutions (HEIs). Even though research shows positive effects on the quality of services, student satisfaction, and attractiveness towards inte...

Novas formas de relacionamento entre empresas e clientes foram introduzidas através do uso massivo de mídias sociais, e têm transformado a forma com a qual clientes tomam decisões de compras. Esta nova realidade explicitou a importância da análise do conteúdo relacionado a marcas e produtos publicados por consumidores em plataformas de mídias socia...

Social media are increasingly present in the daily life of humanbeings. As a consequence, the volume of content generated by usersgrows considerably. These contents are published on digital platforms,such as blogs, communities and online social networks. Theanalysis of these data requires different approaches and methods toobtain a satisfactory res...

Hybrid algorithms aim to mix features from two or more evolutionary/swarm algoprove both the exploration and exploitation abilities of the algorithm. Generally, hybrid algorithms prrithms to imesent the same quality of solution than the canonical ones, in the worst case scenario. However, it is common that hybrid algorithms present better outcomes...

Resumo: Mídias digitais estão cada vez mais presentes no cotidiano do ser humano. Este fato contribui para que o volume de conteúdo gerado por usuário aumente consideravelmente. De um ponto de vista prático, as análises desses dados requerem diferentes perspectivas e métodos para se obter resultados satisfatórios. Essas análises podem subsidiar a t...

Social media usage is expanding in different sectors of society. As a consequence, a large amount of User-Generated-Content is produced every day. Due to its different effects on users, content management is essential for business advertising on these platforms. However, in view of social media’s large volume of content, measuring the effect on use...

Online social networks have changed the ways of communication and social interactions, especially in the Customer Relationship Management (CRM). In this sense, a new concept about business strategies involving CRM and social media has aroused, known as Social Customer Relationship Management. Despite to be emergent and promising, it was perceived t...