Gustav Westberg

Örebro University | oru · School of Humanities, Education and Social Sciences

This article delves into a recurring dilemma facing contemporary fascist movements: how to communicate ideological purity to its hardcore base and at the same time appeal to imagined new voters and recruits? By analyzing how the most prominent fascist movement in Sweden, the Nordic Resistance Movement (NRM), publicly communicates its ideas about fa...

This article addresses a major change emerging in visual communication worldwide: The advent of generative AI imagery. Rooted in Multimodal Critical Discourse Studies and Semiotic Technology Studies, the article scrutinizes how AI-generated images exert power with regards to the meaning-making choices that are afforded by Open AI’s software for gen...

Denna bok sätter ljuset på vilken roll som kommunikation spelar för de mest brännande samhällsfrågorna i vår tid. Hur används verbalspråklig och visuell kommunikation för att representera och förhandla kunskap om vår omvärld, och hur fungerar kommunikation som ett medel för makt? Författarna introducerar en sammanhållen analysmodell som ger dig h...

Sedan massturismens födelse har åtrån efter autentiska upplevelser projicerats på samisk kultur. Med ett fokus på hur den tidiga ursprungs-turismens sakprosagenrer etablerar det samiska som något åtråvärt att uppleva för turister, blottlägger denna artikel hur turister positioneras känslomässigt i reseberättelser från Sápmi, publicerade i Svenska T...

This article is about the delegitimization and relegitimization of global air travel as a common-sense practice. Based on social semiotics, multimodal critical discourse studies and Ahmed's (2014) approach to affect and emotion, the study systematically explores how affective subjectivities are construed through the use of shaming practices by clim...

This paper argues that the multimodal enactment of affect plays a key role in the commodification of indigenous cultures. Departing from an understanding of affect as integral to discourse, the paper investigates how indigenous cultures are construed as an object of consumerist desire by employing subject formation, strategic perspectivation and af...

This paper sets out a framework for analyzing affect as a multimodal practice. The overall objective is to contribute to the theoretical development of how affect can be approached as an object of semiotic enquiry. The framework is based on the assumption that affect is semiotically materialized through discourse, and with the ambition of taking mu...

This paper engages with the Swedish Covid-19 strategy by exploring how the guidelines of the Public Health Agency engender new regimentation and affective practices on social media. Taking as its point of departure social semiotics and critical discourse studies, the aims of this paper are twofold. Firstly, it sets out to explore empirically how th...

This paper engages with the growth of contemporary fascism by arguing that affect plays a key role in its discourse. Departing from an understanding of affect as integral to discourse, the paper explores how the myth of palingenesis is employed by the most prominent Swedish Nazi movement to recruit new members. A methodological combination of affec...

https://www.dn.se/kultur-noje/gustav-westberg-pandemin-kan-ge-oss-ett-nytt-satt-att-se-pa-folket-bortom-populismen/

Departing from Lefebvre’s work on the social production of space, this paper explores the intersection between perceived and lived space from the perspective of spatial discourse analysis. Empirically, the paper studies how the spatiality of international airports performs affective discursive work and establishes prerequisites for air travelers’ f...

This article investigates a semiotic phenomenon within the global fashion industry: the branding of designer jeans as 'authentic' and 'genuinely local', focusing on the Swedish brand Sarva. Drawing on a social semiotics approach, the authors see authenticity as a discursive construct and look at the ways in which Sarva authenticate their jeans as S...

Den här artikeln handlar om hur föreställningar om ursprungsfolk rekontextualiseras i kommersiella sammanhang. Konkret undersöks hur ett svenskt jeansmärke marknadsför sina jeans som ’autentiska’ och ’samiska’. Artikeln syftar till att utforska autenticitet som diskursiv praktik och att diskutera hur förledet sak- gör det möjligt att inkludera sakp...

All non-fictional prose (’sakprosa’ in the Scandinavian languages) is multimodal, and this paper discusses how the study of non-fictional prose relates to research on multimodality. In doing so, the paper answers two research questions: How can research on non-fictional prose and multimodality enrich each other? and How does Nordic research on non-...

This paper explores how national socialist aesthetics and semiotics are regimented within the Swedish Nazi milieu today. In order to treat fascism as contemporary ideology, the article applies intertextuality and provenance as analytical concepts in the analysis of how Nazism is re-emerging discursively. The analysis contributes unique insights, as...

Analog bulletin boards are omnipresent in Swedish urban areas, yet little systematic knowledge about this communication medium exists. In the shadow of the rapid emergence of digital media the analog bulletin board has received less attention than its digital successors, many of them having incorporated similar functionality with novel technical so...

Raw data from data collection. (CSV)

Source code as a Jupyter/Python3 notebook. (IPYNB)

Geodata for each bulletin board message. (CSV)

Population demographics, Swedish cities, 2017. Provided by Statistics Sweden. (XLSX)

Hur kan kritik förstås i ett språkvetenskapligt sammanhang? Vad in-nebär det att inta en kritisk forskarposition som språkvetare? Vad kan man som text-och diskursanalytiker rikta sin kritik mot? Denna antologi tar ett samlat och bredare grepp om konceptet kritik inom språkvetenskaplig text-och diskursanalys med ett särskilt fokus på en svenskspråki...

This article deals with the concept of critique by discussing and tracing theoretical definitions and epistemological implications of critique within three influential fields of discourse studies: Critical Linguistics, Critical Discourse Studies and Discourse Linguistics (Diskurslingvistik). The intention of the article stems from an observation re...

Sammendrag Denna artikel syftar till att visa hur en diskurs om modern som primär förälder transformeras till en legitim och förgivettagen tankefigur under perioden 1870–2010. Med en sociosemiotisk och multimodal legitimeringsanalys (van Leeuwen, 2008) undersöks hur frågorna ”varför moderskap?” och ”varför moderskap på detta sätt?” besvaras i svens...