Gunjan Malhotra

• Institute of Management Technology

Purpose This study addresses a gap in understanding consumer retention in omnichannel retailing. It explores the impact of omnichannel capabilities on consumer retention by examining the roles of consumer empowerment, cross-channel integration, retailer uncertainty and consumer satisfaction. Design/methodology/approach Utilising the stimulus-organ...

Purpose Social robot anthropomorphism is widely recognized for performing crucial tasks in supporting the service industry and enhancing the employee experience. This study elucidates how social anthropomorphic robots can influence the psychological well-being of employees in the hotel industry. The study further examines the impact of social robot...

Purpose Restaurant table booking (RTB) mobile apps are transforming how consumers reserve tables in the restaurants of their choice. This study analyses how RTB mobile apps influence brand attachment (BA) and brand commitment (BC), highlighting the moderation effect of desire for uniqueness (DU) by integrating visual content theory and social excha...

Purpose Artificial intelligence (AI) usage improves e-commerce logistics efficiency. However, many actors can play significant roles, such as supply chain consistency (SCC), last-mile logistics (LML) performance and collaboration and coordination among logistics firms. This study aims to assess how SCC and LML performance mediate and collaboration...

Purpose The paper tries to investigate the impact of applications of the resource-based view (RBV) theory in the management field to improve the firm’s profitability. Global firms are innovating and adopting new technology, paving the way to improve their performance. Design/methodology/approach We have adopted RBV in management practices such as...

Purpose This paper examines the understanding of various factors that influence consumer purchase intentions of renting products as a result of growth in the sharing economy. In addition, the study examines the notion of consumer minimalism, the mediating role of environmental consciousness and the moderating role of consumer scepticism to explain...

Purpose This paper analyses the effect of circular economy practices on sustainable supply chain performance. The study explores the impact of mediating variables such as supply chain flexibility and capabilities and the moderating role of supply chain integration in the relationship between circular economy practices and sustainable supply chain p...

Purpose This study aims to understand consumers' attitudes towards luxury products based on the stereotype content model, brand anthropomorphism and the psychological ownership theory. Design/methodology/approach The authors collected data from Indian consumers using the online questionnaire survey method. Data analysis was conducted using SPSS AM...

Purpose This research paper aims to examine consumers' perceptions and behaviours towards “pre-loved luxury fashion products” and focusses on analysing the moderating influence of consumers' attitude strength. Additionally, it investigates the impact of desirability in sustainable luxury experiences (LEs) on consumers' purchase intentions (PIs). Th...

This study explores how cross-channel integration influences consumers’ green purchase intention, specifically through psychological ownership, consumer skepticism, environmental knowledge, and price sensitivity. We collected data from Indian consumers, using an online questionnaire survey method. The data was collected from consumers using an onli...

Purpose This study explores features that impact consumers' purchase intention through artificial intelligence (AI), because it is believed that through artificial intelligence, consumers' intention to purchase grows significantly, especially in the retail sector, whereby retailers provide lucrative offers to motivate consumers. The study develops...

Human likeness in technology (i.e. AI anthropomorphic assistants) continues to transform and build relationships with consumers today. This study aims to examine the role of product usage barrier, psychological distance, and trust between physical AI anthropomorphic assistants and consumers to build brand relationships in the retail sector. Data wa...

In an age of uncertainties, especially with the prevailing Covid-19 pandemic, it is important to examine the influencing factors that impact the individuals’ decision-making process in terms of revisiting a particular destination. We adopted the psychological ownership and resilience theories to understand and explore tourists’ revisit intention an...

The present study aims to examine how consumer guilt and consumer animosity, as moderators, can impact consumers' purchase intention toward domestic products. A total of 385 responses were used to test the proposed relationship. PROCESS macro was used to examine the mediating and moderating relationships. The present study provides guidance to inte...

Environment sustainability is becoming an important social obligation for organizations. As consumers are becoming conscious of the environment conservation, organizations are using technology to increase efficiency while saving labor costs and providing a unique in-store experience, engaging consumers interaction with the brand. Artificial intelli...

COVID-19 pandemic affected businesses and sectors across the world. The worst affected sector was hospitality, as the people could not travel because of government restrictions. Since travel and tourism constitute a significant portion of GDP across nations, it will be a matter of concern for businesses to know if tourists would be keen to revisit...

The tourism sector was badly affected by the ongoing Covid-19 pandemic, creating thereby a need to advance knowledge on developing strategies for bringing tourists to back their favourite destinations. Although studies in tourism literature in the last two years addressed several issues relating to the pandemic, ironically not many have explored th...

Purpose This research focuses on the consumption behavior of young consumers by examining their ecological consciousness and several self-oriented and psychological variables (fashion-orientation, frugality and psychological ownership toward the environment) that may trigger their sustainable purchase behavior. The research used “Psychological Owne...

With the rising challenges related to social, economic, and climatic factors, the focus toward adoption of sustainable products is rising. Increasing focus on sustainable products, has influenced the consumer shopping behavior toward greener products. The consumers’ participation showntoward sustainable products is what defines their behavior towar...

Sport tourism has been gaining importance in recent times, and its impact on destinations is significant. This study measures the main motivations to participate in active sport tourism in Poland. It focuses on mediating and moderating the relationship between travel motives and destination involvement, coupled with perceived risk and intention to...

Purpose Sports tourism has gained much attention in recent decades due to its socio-economic and environmental impact on destinations. This study at first examines travel motives that might trigger participation in active sports tourism (AST). Further, it compares these travel motives and their impact on participation intention in AST (between Indi...

Purpose This study analyzes how omnichannel integration influences customer patronage intention, highlighting the moderation effect of consumer service experience consciousness. Additionally, it also examines the sequential mediating role of consumer empowerment and satisfaction. Design/methodology/approach This study uses a survey method to colle...

Online shopping cart abandonment has become a major problem for e-tailing firms. This study aims to understand consumers’ online shopping behavior and provide valuable insights regarding psychological and cognitive factors behind shopping cart abandonment. The study uses structural equation modeling and SPSS process Macro for data analysis. The res...

Extant research emphasized the role of consumer guilt and the importance of campaigns in consumers' willingness to buy domestic-made products. The antecedents of willingness to buy domestic-made products have not been well understood in literature. This is because the experience of national identity vis a vis the understanding of the consumers' gui...

Purpose This paper aims to understand two-wheeler consumer retention behavior by examining their perception of service evaluation variables (such as service quality, perceived product quality and perceived consumer value), brand image and consumer empowerment that may trigger consumer satisfaction. Design/methodology/approach The study comprised a...

The purpose of this study is to understand the mechanism through which cross-channel integration (i.e., both physical and digital) influences consumer retention. The study uses the stimulus-organism-response model framework, which conceptualizes how cross-channel integration influences consumers’ feelings of empowerment and satisfaction that stimul...

Purpose The study explores the effect of game flow, game enjoyment and game customization on consumers' attitudes toward the game (ATG). It also examines the relationship between consumers' ATG and attitude toward the in-game advertising (IGA) brand. Design/methodology/approach The study used SEM and PROCESS MACRO to analyze the results. Findings...

The study aims to understand the sustainable consumption behavior based on psychological ownership and social influence theory. The study used SPSS using AMOS and PROCESS SPSS Macro to determine the overall fit of the measurement model and examining the hypotheses. The study tested the relationship among self-expressiveness (SE), environmental comm...

Purpose This study aims to ascertain the mediating effect of organisational commitment (OC) on the linkage between task performance (TP) and job satisfaction (JS) of accountants. Design/methodology/approach Primary data was collected through a structured questionnaire administered to accountants from India. The partial least squares structural equ...

Purpose This study aims to ascertain the mediating effect of task performance (TP) on the linkage between the psychological empowerment (PE) and job satisfaction (JS) of professional accountants. Design/methodology/approach Primary data was collected through a questionnaire-based survey of 132 professional accountants who were the units of analysi...

Purpose The purpose of this study is to examine the effectiveness of in-store private label marketing to impact the attitude of consumers towards private label brands (PLBs) by influencing consumers' perceived quality variations between the PLBs and national brands. Design/methodology/approach This study is based on “Cue utilisation theory” and fo...

Gamification on the mobile platform through the concept of online games has the potential to create unprecedented engagement with customers. With the growth in the gamification market due to the increase in internet penetration and the number of mobile devices, it has become one of the potential channels to reach and influence young consumers who s...

E-retailing has emerged as a significant player in the retail industry in India. The major cutthroat competition happens between Flipkart, Amazon, and Snap deal. These merchants have a significant competitive edge on electronic goods over other merchants in Indian online shopping portals. Thus, the purpose of this paper is to understand and analyse...

Purpose Unsustainable fashion consumption and wasteful practices have recently garnered attention in practice and academia; however, research in this field is limited. This study is based upon an extensive review of the literature and aims to fill this gap by providing an in-depth understanding of various drivers and actors operating in the closed-...

Research in ethical consumerism has concentrated on attempts to either categorise ethical consumers or to uncover their decision-making processes, but to-date there have been few investigations into the key ethical drivers behind the decision-making process. This study attempts to identify these ethical drivers within their particular product group...

Purpose: In this paper we attempt to understand the factors that provides satisfaction to the visitors of theme-park destinations and to predict visitors' intent to re-visit the theme park destinations in India. Methodology: We have applied factor analysis to understand the attributes that attract visitors to re-visit theme parks and logistic regre...

Purpose The purpose of this paper is to understand customers’ preferences for housing attributes in India. Design/methodology/approach The study highlights the attributes important to the customer when purchasing residential property. The Kano model has been used to understand these preferences of consumers. The data are collected across Delhi a...

Innovation has led to the growth of the advertising medium for mobile marketers. To reach the consumers effectively through mobile advertisement, either using SMS or automated voice calls, has brought explosive growth in the telecom sector in India. The sale of mobile handset has increased leading to the growth of mobile marketing and further to th...

The paper aims to explore emissions of SO<sub align="right"> 2 </sub>, NO<sub align="right"> 2 </sub> and SPM along with few other emissions in Asian countries in 2007. The countries considered for the study are China, India, Japan, Korea, Malaysia, Philippines, Singapore and Thailand. The environmental Kuznets' curve (EKC) is applied to explore th...

Global warming due to increase in green house gases especially carbon dioxide has changed the earth's climate forever. Therefore, this paper is an attempt to find how much does Delhi contribute to global warming? And what role should India play in solving this problem? The study reveals that the major cause of increase in green house gases in Delhi...

Brand packaged food have become famous in the Indian markets and retail general stores supply these products with sealed aluminium laminates. Ready-to-eat (RTE) snacks and food has reached a US $5 billion market in year 2009. RTE foods do not require any cooking and can be consumed by just putting the packet in the boiling water or in the microwave...

This paper discusses mainly two systems of performance management, the forced distribution system and the absolute rating system. Both systems are in use in organisations. We make a comparative study between both these systems based on factors such as their effect on motivating employees, their effect on overall performance, employee perception and...

The type of theme parks nowadays available in India to the public covers a wide variety of businesses. The ratings for theme parks by consumers give an impetus in making consumers informed about various travel and tourism products. The paper empirically investigates by studying first the theoretical information of the theme parks in India followed...

India and Singapore are mutually important economic partners. Singapore is not just India's most important trading partner amongst the ASEAN countries, but also significant as India's gateway to ASEAN and china. The paper studies the trends and changes in the composition of exports and imports of Indian trade with Singapore during the study period...

India's automobile industry has undergone a remarkable transformation in the last decade. The small car segment (A1 and A2 segment compact cars) remains at the forefront of this growth story. The automotive industry in India grew at a Computed Annual Growth Rate (CAGR) of 11.5% over the past five years, and the growth rate in last FY2010-11 was imp...

This paper focuses on the volatile behaviour in the equity market in individual stocks after the introduction of future trading on individual stocks. One of the innovations in financial markets in recent years has been the introduction of derivatives with the introduction of stock index futures. Futures and options play an important role in price d...

Purpose – The purpose of this paper is to evaluate the possibilities of continuous water supply in New Delhi, India and nearby places; also to scrutinize/assess/recognize the role of the Municipal Corporation and Delhi Jal Board (DJB), the departments which take care of water supply and demand in the region. Design/methodology/approach – The paper...

This paper aims to examine the behaviour of Indian users and how they differentiate their usage on Orkut and Facebook, the two most popular social networking sites in India. A Web-based survey of 321 random users was used to capture people’s perception on different features of Orkut and Facebook. To analyse the data two-sample t-test, ANOVA, Kruska...

Global warming has paved the way to bringing countries of the world together to find a suitable solution for environment related problems. With rapid industrialisation, the countries of the world are facing problems of environmental degradation. One of them is the deforestation rate (DR). It is a matter of concern for all the countries of the world...

The Gujarat economy has contributed in the overall economic development of India. The results show that key indicators like NVA, number of registrations, GFCF, FC, value of output and the employment prospects in the manufacturing units of Gujarat economy has increased and the liberalisation policies did not make much difference. The multiple regres...

The purpose of the paper is to explore trends and demand of Indian marine fisheries and seafood exports to the USA and Japan. We have identified various parameters that affect the demand of these products from India. The results show that the factors like population and exchange rates have a positive effect on India's export demand. This varies sig...

This paper investigates the research question through empirical study on ever-increasing number of parks and many entertainment parks expanding their activities in India. This paper assesses empirically on how do the parks survive. This is pressed in the Indian context, where the entertainment park business is facing changes in the form of a more e...

Working Capital is the capital required for by a firm to sustain its day to day activities. Different firms have different approaches to finance their working capital needs. After receiving proposals for working capital loans, as a precaution banks need to assess the amount of working capital loan which can be granted and also to determine the inte...

Madhya Pradesh (MP) has emergence of industrial sector characterised by small- and medium-scale industries. Present study is based on annual survey of industries for 19 industries group called 'two digit industries' (TDI), which are major contributors to the economy. The key indicators such as net value added, productive capital number of registrat...

The launch of an Initial Public Offer by a microfinance company like SKS Microfinance will be the first of its kind in India and if it becomes successful, its business model can be replicated by many sprouting microfinance companies which can usher in a new era of rural financing. The purpose of this paper is to analyze whether launching an IPO is...

It was believed that the position of Madhya Pradesh economy will be better after its partition with Chhattisgarh state. On the basis of the key indicators like net value added, productive capital number of registrations and the employment prospects in the manufacturing units of the economy are not very encouraging. The study reveals that neither li...

The increasingly global nature of firms and businesses requires that business school graduates be ready to take up challenges associated with increasing competitive nature of the business as it is done today. It then hardly matters, whether the fresh B-School graduate is working in a domestic firm or a multi-national company because every job deman...

The global availability of bamboo resources and various factors affecting the supply of bamboo in the Indian context was assessed through secondary research. Then, a primary research was conducted to determine the demand for bamboo fabric in India. 321 complete responses to the survey were obtained for complete analysis which included identificatio...

Present study analyses economic performance and industrial growth pattern of Gujarat state, India. Two digit industries (TDI), which are major contributors to the economy, offer wide scope for employments due to maturity in technical skills and capabilities of entrepreneurs, investment potentials and net value addition. Economic reforms policies im...

India is a developing economy and we are moving ahead compared to other similar economies in rapid speed. Communication is the key to growth and a mobile-phone is an essential part of this communication factor. This research paper focuses on the different purposes people use their mobile phones and their criteria of selection of a service provider...