Gungor Hacioglu

• PhD in Marketing
• Faculty Member at Çanakkale Onsekiz Mart University

The role, effectiveness and credibility of the marketing function within a firm have been the focus of scholarly research and practitioners' attention in marketing and both researchers and practitioners argue that the marketing department's reputation has been besmirched in recent years. This study makes an initial attempt to empirically investigat...

Purpose – The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations. Design/methodology/approach – A content analysis on online job announcements is used to define the role inventory of the marketing manager....

This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached to metrics and firm performance. The data collected from a sample of 145 Turkish firms via a str...

E-learning is the application of technology to traditional learning methods and is a useful and interactive form of learning. In the digital era, organizations are innovating and putting e-learning to use in a variety of ways to make use of technology to solve their problems. And training is one of the old challenges in organizations. Adding to tra...

Çanakkale İlindeki Coğrafi İşaretli Ürünler ve Markalaşma

Araştırmanın amacı, sosyal medya platformlarının kullanım sıklığının kompulsif satın alma davranışı arasındaki ilişkinin ortaya konulmasıdır. Ayrıca, gösterişçi tüketim ve materyalizmin sosyal medya kullanımının kompulsif satın alma ile ilişkisindeki aracılık rolünü araştırmaktır. Bu amaca yönelik olarak, Türkiye ve Almanya'da, farklı sosyodemograf...

Responding to calls for research in the area, this study empirically examines the decision influence of fivemajor departments -marketing, sales, R&D, manufacturing and finance- on marketing related issues. Theamounts of influence exercised by each department are portrayed and compared, and their relations with firmperformance are explored. Besides,...

Özet Bu çalışmada, pazarlama ve lojistik departmanları arasındaki paylaşılan bilgi kalitesinin, bu departmanlar arasındaki iş birliği ve çatışma üzerindeki etkisinin belirlenmesi amaçlanmaktadır. Ayrıca, bu iki departman arasındaki iş birliği ve çatışmanın firma performansı ile ilişkisi ortaya konulmaya çalışılmaktadır. Bu amaca yönelik olarak, Ça...

Özet Araştırmanın amacı, sosyal medya platformlarının kullanım sıklığının kompulsif satın alma davranışı üzerindeki etkisinin ortaya konulmasıdır. Ayrıca, gösterişçi tüketim ve materyalizmin sosyal medya kullanımının kompulsif satın alma ile ilişkisindeki aracılık rolünü araştırmaktır. Bu amaca yönelik olarak, Türkiye ve Almanya'da, farklı sosyodem...

The role and influence of the function of marketing within the organization has been the focus of scholarly research and practitioners’ attention in the business literature. Despite its central role and locus in business organizations, concerns remain about the contributions of marketing and the department has received insufficient acknowledgment f...

Use of social media platforms in Turkey has increased promptly in recent years. Although prior research has intensively scrutinized individuals’ use of social media, there is a body of research focusing on the use of social media platforms by NGOs. The aim of the study is to fill the gap by shed light on use of social media by NGOs in Turkey. To th...

Scholars and business executives have become increasingly interested in the concept of an organizational service orientation. Service excellence is a strategic priority and that service significantly affects the creation of superior value, customer satisfaction, competitive advantage, growth, and profitability. The aim of the study is to explore re...

Compulsive buying behaviour which is generally thought to be an uncontrollable or financial limits out of control is a new shopping phenomenon from which millions of consumers and even countries have been suffering due to its awful consequences. In such a consumer society, i though it has been classified as Further, college students represent a pro...

As the criticism of the marketing phenomenon continues to grow, understanding consumers’ thoughts and attitudes toward marketing practices becomes paramount for marketing practitioners and academics alike. The aim of this study is to give an insight into the mind of the Turkish consumers by investigating the relationships between attitudes towards...

Pazarlama yöneticilerinin firma performansına yaptıkları katkıyı ölçmedeki yetersizlikleri pazarlamanın firma içindeki konumunu ve önemini kaybetmesine sebep olmaktadır ve bundan dolayı son yıllarda pazarlama fonksiyonu, pazarlama performansını değerlendirme ve finansal olarak ölçülebilir olma konusunda artan bir baskı altındadır. Bu bağlamda pazar...

Functional food term defines the foods that provide further benefits to human physiology and metabolic functions in addition to their nutritional function. Consequently, they have health promoting and disease preventing effects. The objective of this study is to have an insight into the Turkish consumers’ perceptions by revealing their awareness, a...

Merging two formerly distinct disciplines, the term entrepreneurial marketing is used to describe the marketing processes of firms pursuing opportunities in uncertain market circumstances, often under constrained resource conditions. The aim of the study is to

This study examined the differences and similarities between domestic and international negotiations, using Kelley's Negotiation Game to measure the profit achieved. There were 58 participants in the international negotiation sample, 29 Turkish and 29 European students. There were 62 Turkish students in the domestic negotiations. All participants s...

This study investigated the relationships between the ethics of online retailing and customer perceived value in Turkish retail cyberspace. The data was obtained from the responses of 206 Turkish customers who had purchased at least an item online in the last 4 months. The results revealed that there were significant relationships between the dimen...

Günümüzün yoğun rekabet ortamında, müşteri şikâyetlerinin etkin bir şekilde yönetilmesi, hizmetlerin iyileştirilmesi ve dolayısıyla müşteri memnuniyeti oluşturulması için etkili bir yöntemdir. Bu çalışmanın amacı, otel işletmelerine yönelik müşteri şikâyetlerinin hangi kategoriler altında toplandığının belirlenmesidir. Bu amaçla, üç sanal şikâyet...

This research studied the emotional intelligence levels of university students in the context of emotional intelligence extents; the difference in terms of demographic qualities of students and the majors they study and the relationship between emotional intelligence of students and their academic achievements. For this purpose, a questionnaire was...