Gundars KokinsRiga Technical University | RTU · Faculty of Engineering Economics and Management (FEEM)
Gundars Kokins
Master of Business Administration
About
4
Publications
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7
Citations
Citations since 2017
Publications
Publications (4)
Customer and Consumer Journeys, touchpoints and Consumer Goals have been widely discussed among Customer Experience theorists and practitioners, establishing that a hierarchical relationship between those exist. Customer Experience driven innovation evaluates opportunities mainly within touchpoints in Customer Journeys. However, there is still a ga...
Business process knowledge management has become a popular topic thanks to an increase in digitalization projects, technology and IT system optimization and implementation initiatives, as well as an increase in knowledge generated, that requires organizations to review how process and knowledge management should be handled. This review aims to crea...
The topic of Customer Experience Management has been actively debated over the last 25 years, however, marketing practitioners and theorists still don’t seem to agree on the dimensions, definitions and nature of the construct. New emerging technologies such as wearable gadgets, IoT and natural language processing constantly offer new frontiers in b...
Projects
Project (1)
This project fosters the most effective trans-disciplinary entrepreneurial training methodology (hereinafter – TETM) in higher education institutions based on research primarily in the partner countries of the Consortium and secondarily in Europe. The research sets long-term strategic tactics of developing responsive TETM of the Consortium based on dynamic changes in the international business environment.
The proposed TETM methodology for one academic year will be international and at the same time adjusted to the business culture of each partner country. The TETM will be implemented in the Consortium universities twice during the project period, involving 400 students of bachelor or master level, as the TETM will be applicable on both higher education levels. The application of the TETM methodology in the universities will be monitored and improved by assessing the impact on student knowledge and capacity. The TETM development will conclude with a week-long intensive Venture Camp course (an intensive entrepreneurship training for developing business ideas) joining best students and educators from the Consortium, thus expanding the student knowledge of the international business environment.
Find more: http://www.goodpractices.eu/
