Gunawan Bata Ilyas

• Doctor of Philosophy
• Sekolah tinggi ilmu ekonomi AMKOP Makassar

Research Objective: This study aims to examine the impact of religious-based family management (RBFM) on absolute poverty through two main factors: short-term vision and uncontrolled consumption among low-income families. Research Methods and Approach: This study analyzed 172 respondents (low-income families) using a quantitative approach with the...

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh komitmen organisasi dan pelaksanaan manajemen berbasis sekolah terhadap mutu layanan pendidikan melalui kinerja guru pada UPTD SMP Negeri Kabupaten Sinjai. Metode yang digunakan dalam penelitian ini adalah desain penelitian cross sectional dengan pendekatan kuantitatif. Penelit...

This study aims to determine the effect of price, service, and product quality on customer satisfaction. Price and product quality can affect customer satisfaction. Consumer satisfaction is judged by the company providing a fair price and entering according to their needs. If the price of an item is expensive, consumers feel that the item is not ma...

The purpose of this study is to examine several aspects of tourism in Suranadi Village, namely the sociology of attributes, destination attributes, tourist loyalty, and tourist opinions on Suranadi, as a first step towards finding a new Suranadi Tourism destination image. Using a quantitative descriptive method and a questionnaire, data were collec...

The Mandalika Special Economic Zone is one of the locations selected as a priority destination by the Government of Indonesia. Therefore, this opportunity must be utilized by the surrounding community in order to get the maximum benefit. This study aims to assess the readiness of the community in carrying out tourism-based development. Identify rea...

Poverty is a classic problem that is never solved except with comprehensive efforts by looking at the problem from various perspectives. This study aims to analyze from the perspective of low-income families the role of short-term vision and uncontrolled consumption as antecedents of absolute poverty. This study used a quantitative approach, using...

Purpose: Companies distributing non-subsidized fertilizers should pay attention to farmers' buying interest to optimize the variables influencing purchasing decisions. Theoretical framework: Efforts to market non-subsidized fertilizer products require the right strategy, including those related to price, product quality, and promotion, to attract p...

This study aimed to determine the role of soft skill competency (SSC) and employees’ capacity (EC) in mediating the effect of training effectiveness (TE) on health workers’ performance (HWP). A quantitative approach was conducted by using the Structural Equation Modeling (SEM)-Amos version 23 analysis, with data obtained through accidental sampling...

In educational activities, the principal acts as a leader with duties and functions related to the education progress in the school he leads. Educational leadership policies that empower teachers are essential to building superior and productive teacher performance. The organization can run effectively if the management functions such as planning,...

Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy. SMEs are a driver of the Indonesian economy and non-oil exports and have a significant role in absorbing labor. The SME sector in Indonesia generally has several obstacles, one of which is marketing constraints. The ability to build and communicate brands to customer...

Purpose This study aims to examine the relationship between emotional bonding (e.g. brand love, brand commitment and brand trust) and consumers’ awareness and consumers loyalty to conventional and Islamic banking products in Indonesia. Design/methodology/approach The sample consists of 585 Muslim and bank consumers obtained through a survey study...

Tujuan : Adapun yang menjadi tujuan dalam penelitian ini, berdasarkan pada judul dan rumusan masalah adalah untuk mengetahui dan menganalisis pengaruh komitmen dan kedisiplinan terhadap kinerja pegawai di Kabupaten Mamuju, baik secara langsung maupun secara tidak langsung melalui variabel intervening kualitas pelayanan Metode : Pendekatan dalam pen...

In this regard, this study aims to analyze the relationship between agriculture extension agent quality with farmers' soft skill competence, teamwork, and its impact on increasing productivity of farmers from the perspective of extension agents. This research was conducted using quantitative methods, with structural equation modeling (SEM)-Amos as...

Performance is a benchmark in determining an institution's excellent or flawed condition, both government and private institutions. Performance is measured in various models and aspects, such as culture, economy, politics, etc. This research was conducted at the Department of Energy and Mineral Resources (ESDM) office of South Sulawesi Province. It...

The influence of social media in providing the information is undeniable in the current era. How the information is received is then processed as a helpful reference in deciding the purchase is always an exciting thing to discuss. Based on Self-Determination Theory (SDT), in this study, we examined how motivation arises in the form of fear if left...

Penelitian ini bertujuan untuk menganalisis peran dari dimensi-dimensi ServQual (tangible, assurance, responsiveness, empathy, dan reliability) dalam mengukur pengaruh ServQual terhadap keputusan pembelian (purchase decision) rumah subsidi di Kabupaten Gowa. Dengan pendekatan kuantitatif, data secara valid dikumpulkan melalui kuesioner online dari...

Business development today has been colored by various competitions in all fields. Seeing these conditions makes business people increasingly required to have the right strategy in meeting sales volume targets. Moreover, given the increasingly dynamic development of technology, humans are required quickly and appropriately to act to not be less com...

Purpose: This research aimed to analyze the role of perceived risk in the relationship between brand awareness and purchase intention. This research is important because the perceived risk of online purchasing can influence consumer purchasing behavior. Design/methodology/approach: This research used an explanatory study with a quantitative approa...

This study's expected objective is to determine and analyze the effect of education and training and work facilities on employee performance through workability in South Sulawesi province's human resource development agency. This study uses a causal research design that shows a causality or a cause-and-effect relationship between the variables stud...

This study's expected objective is to determine and analyze the effect of education and training and work facilities on employee performance through workability in South Sulawesi province's human resource development agency. This study uses a causal research design that shows a causality or a cause-and-effect relationship between the variables stud...

This research aims to examine and evaluate the impact of standard service and Professionalism on patient satisfaction through the hospital's picture in the Bahagia Makassar Hospital. This study method is quantitative, with the research design used for survey research and uses a cross-section approach. This study was performed at Bahagia Makassar Ho...

This study aims to reanalyze and reconfirm the relationships of celebrity endorsements and E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity endorsements and e-WOM and trust as the mediation of purchase intentions. This study is the first in Indonesia to analyze the above mediating relationships. The data are f...

This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive an...

This research aims to examine and evaluate the impact of standard service and Professionalism on patient satisfaction through the hospital's picture in the Bahagia Makassar Hospital. This study method is quantitative, with the research design used for survey research and uses a cross-section approach. This study was performed at Bahagia Makassar...

This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive an...

The study aims to analyze the factors that shape patient loyalty, namely, by involving the service quality factor (SERVQUAL), hospital image, patient value, and patient satisfaction in private hospitals. This study was conducted in Makassar City, Indonesia, with a sample of 296 eligible samples from private hospitals. The sample criteria were patie...

Poverty analysis has often been necessary to generate new studies and publications. But for all the countries in the world, including Indonesia, poverty remains a concern. Indonesia has diverse concepts of culture, comprising of numerous tribes and traditions. Any empirical findings suggest that culture is closely correlated with customs and behavi...

The regression coefficient value β1 = 0.137 with a significance level of 0.00 which means significant (Sig <0.05). 2) The effect of the custom variable perceived value on customer satisfaction is positive and significant. The regression coefficient value β2 = 0, 293 with a significance level of 0.03 which means significant (Sig <0.05). 3) The influ...

This research was conducted to achieve several objectives and focus research was based on financial behavior theory and prospect theory as grounded theory e.g., investigate the financial decision-making behavior between financial and real assets investment, and confirm the relationship existing between herding behavior and overconfidence factors to...

Communication factor is one of the factors that influence on employee motivation. The aim of the study was to: 1) Know the effect of Leadership to Work Motivation of Employee at the Department of Revenue, Financial and Regional Asset Management Regency of Soppeng. 2) Know the effect of Communication to Work Motivation of Employee at the Department...

This study aims to explore the influential factors in increasing productive economic endeavours and finding models for developing social assistance in improving productive financial efforts. This study used a descriptive qualitative method with in-depth interviews followed by a focus group discussion of 17 informants in the South Buton District and...

The research was conducted with the new public management paradigm; the community as the recipient of services is considered a customer. The study aims to reveal the relationship between training and employee performance in the public sector with knowledge sharing indicators as a mediator for both. This research uses a quantitative approach to SEM-...

This study aims to explore the influential factors in increasing productive economic endeavours and finding models for developing social assistance in improving productive financial efforts. This study used a descriptive qualitative method with in-depth interviews followed by a focus group discussion of 17 informants in the South Buton District and...

This study aims to analyze and confirm brand awareness' role in influencing the repurchase intention both directly and indirectly on customer satisfaction variables and repurchase intention variables. The contribution brought by this study is to reflect manifest variables such as recall, purchase, and consumption. The number of respondents in this...

This study aims to develop the concept of innovation models with the marketing channel construct approach, marketing innovation, product segmentation, and customer insight; as well as improvements to the theory of resource-based combined with the method of service-dominant logic. This study approach is based on quantitative descriptive conducted wi...

Small-medium enterprises (SMEs) have a significant and competitive role to play in the Indonesian economy. Numerous evidences support the fact that the nature of small and medium enterprises is quite prominent in the Indonesian economy. But most SMEs are not able to go up the class due to various weaknesses. One of the weaknesses of SMEs is marketi...

This study integrates analytical hierarchy process (AHP) and strength, weakness, opportunity, and threat (SWOT) in strategic planning or strategy formulation to demonstrate the qualitative and quantitative integration of techniques between SWOT and AHP in developing business strategies in operation and maintenance (O&M) of power plants. Apart from...

Objective Poverty is a problem for every country in the world. This problem becomes very complicated because it has certain characteristics in different locations. This research seeks to uncover several things from poverty in Indonesia, especially in South Sulawesi. Methods This study uses a qualitative research approach with grounded research in...

Purpose: This study seeks to bridge between the research by Lawrence (1999) and Retegan (1992), where the focus of TQM on his studies rests on customer satisfaction. Whereas in this study trying to recompile TQM by involving the variables Innovation and competitive advantage to stimulate managerial performance improvement where performance measurem...

Small-medium Enterprises (SMEs) is one of a contributor to employment opportunity, gross domestic product growth and non-oil and gas export in Indonesia. But most SMEs are not able to go up the class due to various weaknesses. One of the weaknesses of SMEs is marketing ability/performance. This study aims to fill the research gap factor between the...

Small and Medium Enterprise (SME) is one of the most types of businesses in Indonesia. The growth of SME's continues to increase from year to year which also reduces unemployment and poverty in Indonesia. With the development of the internet, this time had made the distance and location do not become an obstacle to do business activities in Social...

Labor social security is a protection for workers in the form of compensation in the form of money in lieu of part of lost or reduced income and services as a result of events or circumstances experienced by workers in the form of workplace accidents, illness, pregnancy, maternity, old age and death world. Social security is a guarantee provided by...

National awareness for Halal Certificate is not currently experiencing significant development. Stagnation that occurred in the validation rules on halal assurance in Indonesia is need the national movement that the people of Indonesia should quickly get protection from the government will be the fulfillment of their rights as citizens, focusing on...

Small and Medium Enterprises (SME's) is one contributor to employment, growth in gross domestic product (GDP), and non-oil exports. And these types of businesses capable of facing exposure to storms of crisis and also has the ability to recover more quickly than a larger business. As one of the strategic program on poverty alleviation, then Identif...

As one of tourism destination place, Makassar become potential area to develop hotel industry. This study aimed to asses influence exotic dimensions quality comprising of service performance interaction quality, physical environment quality against Overall Satisfaction. This research used descriptive survey and explanatory.Population selected were...

Over the time study on the acceptance of new technologies tend to always use the construct of Perceived Usefulness and Perceived Ease of Use of the Technology Acceptance Model (TAM), but this concept may not be able to explain the behavior of customers towards new information technologies such as mobile banking. In this study variable, Perceived en...