Gültekin CakirNational University of Ireland, Maynooth | NUI Maynooth
Gültekin Cakir
Master of Arts
About
9
Publications
1,728
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13
Citations
Introduction
Strategic Assortment Decisions in Omnichannel Retailing
Additional affiliations
September 2018 - present
February 2018 - July 2018
Position
- Lecturer
Description
- Lecturer Innovation Management
September 2017 - February 2018
Position
- Lecturer
Description
- Lecturer Strategic Management, International Management
Education
March 2015 - August 2016
February 2013 - July 2013
September 2011 - March 2015
Publications
Publications (9)
We focus on the analysis of current research in Business Models in the context of e-business, resulting in relevant research gaps and a set of propositions. A bibliographic review has been conducted from which a theoretical framework has been developed. Once the gaps in the literature have been pointed out, a series of research proposals are presen...
Most retailers are currently undergoing a major transformation in the process of becoming omnichannel retailers. This case addresses the challenges of an Irish company in the transition from an offline focused retailer to an omnichannel company. Building on its strong expertise in traditional offline retail, the company is aiming to establish itsel...
Sentiment Analysis techniques enable the automatic extraction of sentiment in social media data, including popular platforms as Twitter. For retailers and marketing analysts, such methods can support the understanding of customers' attitudes towards brands, especially to handle crises that cause behavioural changes in customers , including the COVI...
The retail industry is undergoing a major transformation process and retailers struggle in implementing a sustainable omnichannel strategy. For retailers, it is of crucial importance to achieve channel integration in order to generate a seamless customer experience. At the same time, balancing profitability while undergoing transition into omnichan...
With General Data Protection Regulation (GDPR) introduced, many online advertising practices were affected as data-driven techniques were inhibited by missing user consents. Meanwhile, the IAB Europe introduced the Transparency and Consent Framework to adapt the GDPR requirements into the online advertising ecosystem and provide support in handling...
Researchers in the retail domain today propose that, in particular, complex and non-financial goals such as ‘customer experience’ represent the new imperative and leading management objective in the age of Digital Retail, questioning the role of conventional financial measures such as revenue. However, there is no evidence in research showing the c...
The website is not only an important and well-perceived sign of companies in the international market, but also a key tool for acquiring foreign customers. Nevertheless, it is often neglected by small and medium-sized enterprises (SMEs) in particular. Linguistic, legal, cultural or economic adjustments to the foreign target markets usually do not t...
Die Internetseite ist nicht nur ein wichtiges und gut wahrnehmbares Aushängeschild von Unternehmen im internationalen Markt, sondern auch ein zentrales Instrument zur Akquise ausländischer Kunden. Trotzdem wird sie insbesondere von kleinen und mittelständischen Unternehmen (KMU) oft stark vernachlässigt. Sprachliche, rechtliche, kulturelle oder wir...
Projects
Projects (3)
Analytics provides many opportunities by collecting, analysing and discovering meaningful patterns in data. The aim is to develop a set of key performance indicators that assist Digital retail companies to identify business opportunities and analyse their operations and investigating various visualisation techniques for Digital Retail.
PERFORM (www.perform-network.eu) is a training network for young researchers in the field of Digital Retail. It is formed by european universities and industry partners. Our goal is to prepare the next generation of Digital Retail Managers and tackle Digital Retail challenges through a combination of training and research.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No 765395.
