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  • Gül Gökay Emel
Gül Gökay Emel

Gül Gökay Emel
Uludag University · Department of Business Administration (Faculty of Economics and Administrative Sciences)

Doctor of Philosophy

About

35
Publications
41,578
Reads
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84
Citations
Citations since 2016
18 Research Items
57 Citations
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20162017201820192020202120220246810
20162017201820192020202120220246810
20162017201820192020202120220246810

Publications

Publications (35)
Article
Full-text available
The roof matrix represents correlations among engineering characteristics (EC) in the house of quality (HoQ) in Quality Functions Deployment (QFD). Correlations are usually measured qualitatively and omitted in the analysis. However, ignoring them may cause duplication of effort, decreased product performance, and unsatisfied customer requirements...
Conference Paper
A city can be green when its citizens are green. In this work, the citizen profiles of a candidate city for the European Green Capital (EGC) award are investigated. The aim is to understand whether the citizens of the subject city are psychologically and behaviorally green in the context of environmental behavior and sustainability. For data collec...
Conference Paper
In this work, citizen profiles of a candidate city for the European Green Capital award are investigated. The aim is to understand whether the citizens of the subject city are psychologically and behaviorally green in the context of environmental behavior and sustainability. For this purpose, a survey research was done at the household level. An in...
Conference Paper
Bu çalışmada, Avrupa Yeşil Başkenti Ödülüne üç defa aday adaylığı olan Bursa’daki yeşil vatandaş profillerinin veri madenciliği yöntemleri ile çıkarılması amaçlanmıştır. Önceki çalışmalardan farklı olarak kent sakinlerinin profillerinin çıkarılmasında enerji ve su tüketimi verilerinin yanı sıra psikolojik ve davranışsal faktörler de ele alınarak bü...
Article
Full-text available
Bad loans have increased dramatically in recent years. On the consumer side, change in consumption patterns and spending in excess of the income, and on the banking side, selling more personal loans and using intuition in the last step of the borrowing decision are the main drivers for the increase. In this vein, this paper aims to standardize and...
Article
Full-text available
The socioeconomic or political structures of countries and investment costs play a crucial role in investor decisions, especially in developing countries where the environment is unstable. In this regard, fuzzy models that consider the investment amount and cost may enable making more realistic decisions rather than the deterministic models used in...
Conference Paper
According to the United States Energy Information Administration, the share of electricity in the delivered energy has been growing in the world, and the residential electricity consumption comprise about one third of it. Based on the World Energy Council data, worldwide average electricity consumption per electrified household has been in- creasin...
Conference Paper
This study proposes a model to determine effects of household behaviors that are affected by perceived behavioral control, intentions, norms and attitudes on residential electricity consumption in the context of environmental ethics.
Article
Full-text available
Supplier Selection is one of the most studied areas in management and decision sciences. However, it is still a highly problematic subject since decision-makers take an educated guess after a certain stage in real life practices. In order to overcome the problems, decision makers should focus their attention on the first stage of the selection proc...
Conference Paper
This study focuses on portfolio optimization problem. The existence of instability in social and political environment of countries and vagueness in decisions of investors very much a�ect the optimal portfolio and the amount invested. Therefore, a more realistic approach to socioeconomic situation of financial market is used where the portfolio is...
Article
Full-text available
In this age internet is used as a market platform in which buyers and sellers convene and the price is transparently shared with everyone. The Dutch auction builds up a substantial marketing mechanism particularly for the sale of products which have durability problems. The pricing mechanism in which appeared in web based sales of second hand cars...
Article
Full-text available
Brand extension strategy, which means the use of an established brand names when introducing a new product for the market, became one of the most important branding strategies and it is very important to recognize the success factors of brand extensions. The purpose of this study is to enlighten the success factors of brand extension success. The p...
Article
Full-text available
Brand extension strategy which means using the current brand name when offering new products for the market, has become a frequently used branding strategy for firms since 1980s. Brand extension strategy is an appealing strategy for many firms since it helps reducing costs of creating a new brand and benefiting from the parent brand's brand equity....
Article
Full-text available
There is a severe competition in apparel industry both in the world and Turkey. With the consumers’ increasing needs, wants and the change of their needs from functional to symbolic benefits, clothing style has become an important way of expressing personal identity. Thus, companies which are operating in the apparel industry are being forced to im...
Chapter
In the late 1980s, the proportion of outsourced materials in the cost of high-tech products was around 80%. In this respect, with increasing globalization and ever-expanding supply chains, interdependencies between organizations have increased and the selection of suppliers has become more important than ever. This exploratory research study intend...
Conference Paper
Suppliers pose a high level of risk especially for production oriented businesses as outsourced materials comprise up to 80% of their total cost. In order to reveal the risk, suppliers of a Tier-1 manufacturing company will be evaluated by a two-step neural network model. While the first step eliminates strategically unfitting suppliers, the second...
Poster
The aim of this study is to investigate effects of value congruence of decision makers on supplier selection. The q-sort value assessment tool and game theory will be used to determine the value congruence effect. We suppose that decision makers, who are well fit with their organization, tend to choose suppliers that have similar values with their...
Poster
This research suggests a model that aims at determining supplier selection criteria and assessing their effects on corporate strategies in automotive industry. The Delphi technique and Fuzzy Relational Maps were used for the determination and the assesment. In total 110 criteria were determined whereas, 27 of them had positive strong impact on corp...
Conference Paper
This paper presents a model that determines the ost crucial criteria, which have strong relationship with corporate strategies for for supplier selection. It proposes the use of Delphi Technique integrated with Fuzzt Cognitive Maps.
Poster
Bu çalışmada, stratejik karar alma sürecinin etkinleştirilmesinde Senaryo Analizi ve Bilişsel Haritalama tekniğinin birlikte kullanımı önerilmektedir. Bu modelleme ile senaryo analizi sonucunda elde edilen nitel senaryo metinlerinin bilişsel haritalama yoluyla yapılandırılması, yorumlanması ve stratejik karar alma sürecine girdi oluşturacak; hedefl...
Article
Full-text available
Negotiation can be defined as a joint decision making process where two or more parties are trying to influence the other about the allocation of resources or division of gains for the purpose of achieving own or mutual interests negotiators often fail to reach Pareto optimal solutions when there is integrative potential that expand the pie and yie...
Article
Full-text available
I R e s e a r c h N o t e s a n d R e ~ o r t s I Authors are invited to send short manuscripts upon reflections, critical notes, methodology and research design details, empirical implementation problems, certain core questions requiring further contributions or ideas, preliminary or partial results, expected or obtained conclusions, and brief acc...
Conference Paper
Full-text available
Efficiency analysis is a survival tool for bank managers due to severe competition in retail banking industry. Certainly, it is important to identify the inefficient branches of a bank in building better service management and marketing strategies. The problem here is to eliminate the causes of their inefficiencies in order to improve the inefficie...
Conference Paper
Localization investments are made mainly to increase the domestic content of manufacturing, thereby to reduce the costs and import dependency. Since localization investments include technology transfer, they positively affect the developing economies. The arrival of the new technology to the country has a positive impact on development of the equip...
Conference Paper
Full-text available
This paper helps to analyse a typical problem seen in the marketing systems of firms in tourism industry. The problem here is the difficulty in determining the market segments for an optimal customer management. In this work, data mining is used as a decision support tool in order to extract previously unknown patterns and ultimately comprehensible...
Article
In this paper, successive optimization approaches are proposed for customer oriented service planning and budget allocation in a financial services provider. The Quality Function Deployment (QFD) for service planning and the 0-1 integer linear programming for budget allocation are the proposed approaches. To maximize the satisfaction of customer re...
Article
Full-text available
Arc routing problem being one of the well known problems in combinatorial optimization is handled in this paper. The Chinese postman problem which is an arc routing problem, has many applications in real life problems such as mail delivery, road maintenance, routing of patrol cars and snow ploughs and bus scheduling. In this paper; after the explan...

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Projects

Projects (3)
Project
Determining the mediating effect of "Nature Relatedness" between attitudes and sustainable consumption behavior. Clustering the citizens living in the central districts of Bursa by taking into account their relationships with nature, attitudes, behaviors, energy consumption amount and socio-demographic characteristics with Self-Organizing Maps. Identifying citizens' ecological identity profiles by investigating the characteristics of each cluster. Identifying investments in the context of sustainable cities that will increase nature relatedness of the citizens with weak ecological identities.
Archived project
Designing an investment model for brand extention decisions with the use of Data Mining Techniques and Real Options Analysis.
Archived project
Creating a supplier evaluation model that considers not only classical supplier evaluation criteria but also criteria regarding organizational characteristics of supliers for Tier 1 manufacturing companies operating in automobile industry.