Guanxiong Pei

• Ph.D.
• associate researcher at Zhejiang Lab

Data-driven decision making (DDDM) is becoming an indispensable component of work across various fields, and the perception of aberrant data (PAD) has emerged as an essential skill. Nonetheless, the neural processing mechanisms underpinning PAD remain incompletely elucidated. Direct evidence linking neural oscillations to PAD is currently lacking,...

Affective data is the basis of emotion recognition, which is mainly acquired through extrinsic elicitation. To investigate the enhancing effects of multi-sensory stimuli on emotion elicitation and emotion recognition, we designed an experimental paradigm involving visual, auditory, and olfactory senses. A multimodal emotional dataset (OVPD-II) that...

A bstract Single-cell RNA sequencing (scRNA-seq) data analysis faces multiple challenges, including high dimensionality, significant noise, and data loss. To effectively address these issues, we introduce AIGS, a robust and transparent single-cell analysis framework. AIGS utilizes an intelligent gene selection method that systematically identifies...

Transformer-based methods have achieved superior performance in multimodal sentiment analysis (MSA). However, recent studies have used it more to focus on the potential mutual adaptation between unimodal modalities, while ignoring intra-modal interactions and complementarity between potential fusion representations. To address this problem, this st...

Affective computing is a rapidly growing multidisciplinary field that encompasses computer science, engineering, psychology, neuroscience, and other related disciplines. Although the literature in this field has progressively grown and matured, the lack of a comprehensive bibliometric analysis limits the overall understanding of the theory, technic...

The implicit moral decision exists widely in our daily life, such as the non-deceptive counterfeit luxury consumption, but its moral decision mechanism remains to be clarified. This study is dedicated to studying how moral beliefs affect individuals’ moral decision process and decision outcomes in implicit moral decisions, as well as the effect of...

Numerous previous studies have used event-related potentials (ERPs) to examine facial processing deficits in individuals with social anxiety disorder (SAD). However, researchers still need to determine whether the deficits are general or specific and what the dominant factors are behind different cognitive stages. Meta-analysis was performed to qua...

Personalized recommendation has been increasingly used in online shopping environment, and improving the effectiveness of personalized recommendation is an important issue. On the basis of two-stage decision theory and preference inconsistency theory, our study adopted the neuroscientific methodology of event-related potential to investigate the de...

Single-cell RNA sequencing (scRNA-seq) data analysis is confronted with multiple challenges, including high dimensionality, substantial noise, and information loss. To effectively address these issues, we introduce scAIG, a robust and transparent single-cell analysis framework. scAIG utilizes an intelligent gene selection method, which systematical...

Empathy plays an essential role in determining how we understand and respond to others' emotional experiences. Previous studies have mainly focused on the influencing factors of physical pain and monetary loss empathy, as well as on their effects on subsequent feelings. However, little is known about social pain empathy and its influence on subsequ...

Previous studies have suggested that supraliminal money priming can buffer negative emotions. However, the dynamic processing and exact mechanism of money’s emotion-buffering effect remain elusive. This study conducted an event-related potential (ERP) experiment and employed a drift diffusion model (DDM) to investigate participants’ cognitive proce...

Beauty premium permeates every aspect of life. However, whether females' roles, as proposers or as recipients/responders, have an influence on the marginal effect of beauty remains unclear and was explored in the current study. Dictator game and ultimate game were employed to investigate the effect of females' roles on beauty premium from males. Pa...

Speech enhancement methods usually suffer from speech distortion problem, which leads to the enhanced speech losing so much significant speech information. This damages the speech quality and intelligibility. In order to address this issue, we propose a spectrum mend network (SpecMNet) for monaural speech enhancement. The proposed SpecMNet aims to...

Immersion is an important parameter to characterize the performance of VR in interaction. At present, the evaluation of immersion is basically based on the measurement of optical properties, image quality and other indirect indicators, without considering the actual feelings of people. In this study, we proposed a measuring methods of immersion for...

Pioneering studies reported that individuals who worked on a highly difficult task and experienced competence frustration beforehand would activate a restorative process and show enhanced autonomous motivation in a subsequent irrelevant activity. In this follow-up study, we explored the effect of prior competition outcome on one’s autonomous motiva...

Objective wealth plays an important role in social interaction and economic decision making. Previous studies indicate that objective wealth of others may influence the way we participate in resources allocation. However, the effect of objective wealth on responses to fairness-related resource distribution is far from clear, as are the underlying n...

Media is the principal source of public information, and people's trust in news has been a critical mechanism in social cohesion. In recent years, the vast growth of new media (e.g., internet news portals) has brought huge change to the way information is conveyed, cannibalizing much of the space of traditional media (e.g., traditional newspapers)....

Affect plays an important role in the consumer decision-making process and there is growing interest in the development of new technologies and computational approaches that can interpret and recognize the affects of consumers, with benefits for marketing described in relation to both academia and industry. From an interdisciplinary perspective, th...

Introduction In online shopping, the webpage layout plays an important part in the consumer’s experience. The present study aims to investigate whether the webpage order and which order level (high order vs low order) facilitate consumers’ instant purchase decisions for products. Methods Fourteen right-handed healthy undergraduates and graduate st...

[This corrects the article DOI: 10.3389/fnins.2017.00675.].

Facial attractiveness plays a significant role in social interactions and the effect of beauty premium is frequently observed. Previous studies showed that observing attractive counterparts would alleviate one’s sense of unfairness. However, the mechanism underlying this phenomenon remained to be clarified. In this study, male participants were eng...

Surrounding shape is a very important component of warning signs. Unlike colors, signal words, and pictorials that can directly convey the surface meaning, the surrounding shapes of warning signs convey warning information somewhat obscurely. Most of the researchers who studied this topic investigated the individuals' hazard perception of the surro...

Pictures are stimuli showed to participants, including non-target stimuli and target stimuli.

Copycat brands mimic brand leaders to free ride on the latter's equity. However, little is known regarding if and how consumers confuse copycat as leading brand in purchasing. In this study, we applied a word-pair evaluation paradigm in which the first word was a brand name (copycat vs. normal brand both similar with a leading brand in category), f...

The target stimuli list used in the experiment. The target stimuli include the brand names (original brand, copycat brand and control brand) and the product names (near product and far product) used in the experiment. (DOCX)

Behavioral and ERP data(N400 and LPC). The Behavioral data includes the mean acceptance rate. The N400 data includes the mean amplitude in the time window of 250 ms to 450 ms for four conditions (CN, CF, NN, NF) at F3, Fz, F4, FC3, FCz, FC4, C3, Cz and C4 electrodes. The LPC data includes the mean amplitude in the time window of 500 ms to 650 ms fo...

Stereotypes from the major nationality toward minorities constitute a widely concerning problem in many countries. As reported by previous studies, stereotypes can be activated by media information that portrays the negative aspects of the target group. The current study focused on the neural basis of the modulation of negative media information on...

In business practice, companies prefer to find highly attractive commercial spokesmen to represent and promote their products and brands. This study mainly focused on the investigation of whether female facial attractiveness influenced the preference attitudes of male subjects toward a no-named and unfamiliar logo and determined the underlying reas...

Because of rapid technological progress, shortened production cycles, and fierce competition, fostering team creativity has become an important leadership function. However, few empirical researchers have examined the relationship between a structuring leadership style and team creativity. I surveyed 54 participant teams working in Chinese high-tec...

The balance between task demand and one's competence is critical for the maintenance of intrinsic motivation. According to Flow theory and Self-determination theory, optimal challenge gives rise to the maximum intrinsic motivation, and an inverted U-shaped curvilinear relationship between perceived challenge and one's intrinsic motivation is sugges...

As a measure of how prosocial behavior depends on social distance, social discounting is defined as the decrease in generosity between the decision maker and the recipient as the social distance increases. While risk is a ubiquitous part of modern life, there is limited research on the relationship between risk and prosocial behavior. In the presen...

Brand extension typically has two strategies: brand name extension (BN) and brand logo extension (BL). The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. Event-related potentials (ERPs) were used to investigate electrophysiological processes when subje...

Social risk refers to the potential disapproval from significant others (especially family or friends), and it is crucial in dissuading consumers from making decisions to purchase. The current study explored the neural process underlying how social risk influenced people’s purchase intention. Event-related potentials (ERPs) were employed to investi...

When immersed in intrinsically motivating activities, individuals actively seek optimal challenge, which generally brings the most satisfaction as they play hard and finally win. To better simulate real-life scenarios in the controlled laboratory setting, a two-player online StopWatch (SW) game was developed, whose format is similar to that of a ba...

An individual's willingness to share resources declines as the social distance between the decision maker and the recipient increases, which is known as social discounting. This social-distance-dependent prosocial behavior is likely to be influenced by the region in which individuals were raised. Based on previous studies on social discounting, thi...

The framing effect is the phenomenon in which different descriptions of an identical problem can result in different choices. The influence of negative emotions on the framing effect and its neurocognitive basis are important issues, especially in the domain of saving lives, which is essential and highly risky. In each trial of our experiment, the...

Nowadays it is a heated interest to apply neuroscience knowledge to social sciences. Following the neuromanagement, neurotourism is coined and discussed by the authors. Neurotourism mainly explores the neural mechanism underlying tourists’ behaviors and aims to advance tourism research. Neuroscience tools can obtain objective neurophysiology data f...

Human resource is an indispensible element of industrial engineering. Based on Neuro-Industrial-Engineering, we combine the cognitive neuroscience and information technology with cybernetics, and advance a new intelligent human-machine system. Starting with neurophysiological signal (such as electroencephalogram) collection, the system is capable o...

Perception and evaluation of environmental hazards are vital for human beings to avoid potential hazard. This study used event-related potentials to explore the neural temporal features in the human brain during the processing of environmental hazard presented by picture stimuli, and we found two stages involved in processing pictures with environm...