Gregg Rich

Gregg Rich
Georgia Southern University | GSU · Health Sciences and Kinesiology

PhD

About

8
Publications
1,523
Reads
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42
Citations
Introduction
Skills and Expertise
Education
August 2012 - May 2017
University of Georgia
Field of study
  • Kinesiology (Area of Sport Management and Policy)
September 2003 - June 2004
Ohio University
Field of study
  • Sport Administration
June 2002 - September 2003
Ohio University
Field of study
  • Sport Management

Publications

Publications (8)
Article
Within the sport management discipline, college sport is a heavily researched area with many scholarly articles published in various academic journals. Such popularity has led to the creation of academic outlets focused exclusively on intercollegiate athletics such as the Journal of Intercollegiate Sport (JIS), which began in 2008. Because of the d...
Article
The aim of this study was to understand how hierarchical leisure constraints prohibited sport participation and influenced sport preferences during individuals' adolescent years, and how these constraint effects may change during their early twenties. A sequential explanatory mixed methods design was employed to (1) identify general changes in cons...
Article
Full-text available
Through the lens of Expectation Disconfirmation Theory (EDT) and with consideration of other event experience factors, our study examines how strategic concessions changes implemented by the Arthur M. Blank (AMB) Group at Mercedes-Benz Stadium affect the fan experience at its professional sport events. These changes differ significantly from operat...
Preprint
Full-text available
Purpose The current study was designed to (1) identify core and peripheral market demand for a recurring hallmark sporting event, testing their impact on event identification and behavioral intentions; and to (2) explore the effect of core and peripheral market demand on event identification between first-time and repeat spectators. Design/methodo...
Article
Full-text available
The purpose of this exploratory study was to examine the relationship between student-athletes’ engagement experiences on campus and their career situation awareness at a historically Black university (HBU) with NCAA Division I affiliation in the Southeastern United States. Data was obtained from a sample (n = 118) of female (n = 45) and male (n =...
Article
Full-text available
A sponsor portfolio exists where multiple brands sponsor a single activity or property, such as a sporting event, team, league, or a charity simultaneously. While sponsor portfolios are common in practice, little is known about how the brand perceptions of several concurrent sponsors spill over to influence each individual sponsor’s brand. This pap...

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