Greg M. Broekemier

University of Nebraska at Kearney | UNK · Department of Marketing/Agribusiness/Supply Chain Management

Data obtained from small-business executives (owners and managers) is central to many domains of research on entrepreneurship since they can provide unique insights. Online surveys to collect data from these executives have gained in popularity in light of their favorable cost, speed of delivery and response, and ease of data cleaning and analysis...

Smartphone users in Thailand are among the most active in Southeast Asia. Thailand is also ranked the fifth-best nation in Eastern Asia in terms of ease of doing business, making it attractive for both domestic and global companies. Given the paucity of studies on mobile shopping behaviors among Thai users, this study attempts to examine different...

Even with many changes in regulation in recent years, direct-to-consumer advertising (DTCA) of pharmaceutical drugs remains a complicated and contentious issue. Many in our society argue for increased legislation of DTCA while others believe that DTCA serves a useful purpose and should not be overregulated. This study was designed to compare attitu...

Results show that significant differences, both statistical and practical, exist between Panamanians and U.S. nationals in how they intend to behave in various consumption-related and marketing-related ethical situations. As cross-national marketing increases, the need to understand marketing and consumer ethics across countries becomes more critic...

College attendance is an impending major life change for many high school students. Attendance at particular colleges or universities is also a crucial issue for marketers of higher education institutions. This study reports the results of a survey of college-bound high school seniors in the midst of the college choice process. Specific stressors a...

Purpose The purpose of this paper is to determine which two dimensions of music, happy/sad or liked/disliked, have significant effects on shopping intentions, thereby providing guidance for decision‐makers in service environments. Design/methodology/approach Subjects viewed videotapes of an unfamiliar store in an experimental research design. Subj...

Outshopping is the behavior of consumers who make retail purchases outside of the community in which they live. Outshopping is most prevalent in rural communities and represents a serious threat to rural retailers. This paper investigates the impact of the Internet on outshopping by rural residents and examines behavior, attitudes, and future inten...

Adult college students attending two-and four-year institutions were surveyed regarding their motivations for attending college and the relative importance of college choice criteria. Getting better jobs, gaining general knowledge and enhancement of self-esteem were the most frequently mentioned reasons for adult students to attend college. In gene...

This paper reports the findings of a study involving the measurement of the relative importance of numerous college choice criteria. This study includes a comparison of importance ratings of these criteria by high school students and their parents. Significant student/parent and student gender differences are discussed and safety is identified as a...

ABSTRACT. This paper examines the effects of social relationships on decision makers in ethical dilemmas. The valence of social relationships with others involved in business and consumer ethical situations, described in terms of disposition to like or dislike the other(s), was manipulated and respondents indicated their intended courses of action...

This exploratory study finds that ethical choices made by decision makers are influenced by a social factor, the gender of other individuals affected by the decisions. In contrast to Schminke''s (1997) study this investigation focuses on ethical decision making and finds that both men and women are more often charitable to women participants in mos...

While some studies have explored the effects of taking business ethics classes on business students, several shortcomings in them invite greater scrutiny of this critical issue (cf. Robertson, 1993). In contrast to previous research, this study more directly assesses the impact of taking business ethics class on ethical decisions made by future bus...

Based on the premise that there is considerable opportunity for improvement in measuring retail store image, this dissertation uses content analysis to investigate types of information used to both form images of a retail store and retrieve those images from memory at a later time. The impact of mood on forming and retrieving positive or negative s...