Grant Mccracken

Grant Mccracken

PhD University of Chicago

About

33
Publications
87,660
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12,146
Citations

Publications

Publications (33)
Article
The museum in the contemporary era imports from the nineteenth century a venerable idea: that the first responsibility of a public art museum is to enlighten and improve its visitors, morally, socially, and politically. Yet visitors often seem to have arrived from another planet, bringing with them their own cultural meanings and agendas. A series...
Article
Cet article traite de la signification sémiotique et historique de la couleur des vêtements à la cour d'Elizabeth I. Nous émettons l'hypothèse que les couleurs opposées des deux groupes qui fréquentaient la cour servaient d'opérateurs, c'est-à-dire d'outil de définition de l'opposition entre les deux groupes et de mise en marche de changements hist...
Article
Cet article, une analyse du passage d'Elizabeth I avant son couronnement, cherche à adopter et à critiquer la métaphore comparant la politique au théâtre, telle que récemment utilisée par Geertz et autres spécialistes du symbolisme politique. Je veux montrer ici où et comment le passage pré-couronnement devient plus compréhensible, grâce à cette mé...
Article
Self reinvention has become a preoccupation of contemporary culture. In the last decade, Hollywood made a 500-million-dollar bet on this idea with movies such as Multiplicity, Fight Club, eXistenZ, and Catch Me If You Can. Self reinvention marks the careers of Madonna, Ani DiFranco, Martha Stewart, and Robin Williams. The Nike ads of LeBron James,...
Article
Examines the relationship between culture and consumer behavior and describes how cultural meanings behave in the world of goods. Discussion focuses on (1) culture as the source of strategies used by the marketing system and (2) the "meaning transfer" model. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Article
Full-text available
This article offers a new approach to celebrity endorsement. Previous explanations, especially the source credibility and source attractiveness models are criticized, and an alternative meaning transfer model is proposed. According to this model, celebrities' effectiveness as endorsers stems from the cultural meanings with which they are endowed. T...
Article
This paper examines the long standing suggestion that clothing has language-like properties by investigating two hypotheses: (1) clothing as a means of communication relies on a ‘code’, and (2) the clothing code is not uniformly known in the community that uses it. Research results are reported that confirm both of these hypotheses. These findings...
Book
The Long Interview provides a systematic guide to the theory and methods of the long qualitative interview or intensive interviewing. It gives a clear explanation of one of the most powerful tools of the qualitative researcher. The volume begins with a general overview of the character and purpose of qualitative inquiry and a review of key issues....
Article
The ‘person–object relations’ of the elderly has yet to be fully exploited as an opportunity for gerontological research and insight. We have yet to examine in any exhaustive way how elderly people treat consumer goods and consumption activities as sources of cultural meaning, and how they manipulate this meaning in order to accomplish certain kind...
Article
The history of consumption is fast becoming a vital area of academic research. For the social sciences, in general, this new field promises new insight into the “great transformation” of Western society. For consumer research, in particular, it promises the opportunity to create new perspectives, sources of data, and theoretical concepts. The purpo...
Article
Full-text available
Cultural meaning in a consumer society moves ceaselessly from one location to another. In the usual trajectory, cultural meaning moves first from the culturally constituted world to consumer goods and then from these goods to the individual consumer. Several instruments are responsible for this movement: advertising, the fashion system, and four co...
Article
This paper examines the movement of children as servants from subor dinate to superordinate households in Tudor England. Drawing on anthropologi cal theories of reciprocity, it seeks to broaden and revise existing accounts of this phenomenon. It is argued that the exchange of children in this period may be seen as a means by which the ranks of the...

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