Gordon B. Moskowitz

Lehigh University · Department of Psychology

When people learn about or observe the behaviors of others, they tend to make implicit inferences from these behaviors (e.g., Uleman, Saribay, & Gonzalez, 2008). Such inferences are an essential part of a person's ability to understand his/her environment and to prepare appropriate behavior within that environment. In the present paper, we review t...

Arousal is known to shape time perception, and heightened arousal causes one to perceive that time has slowed (i.e., a given length of time feels longer than it actually is). The current experiments illustrate that among White people who experience arousal when contemplating race (specifically those for whom appearing biased is an ongoing concern),...

Stereotype activation is often described as beyond control, unable to be prevented by willing it or engaging the self-regulatory system. Four experiments illustrate that this initial stage of the stereotyping process is controllable. Stereotypes are shown to be implicitly inhibited as part of a goal shielding process. In each experiment, egalitaria...

We investigated whether stereotypes unconsciously influence the thinking and behavior of physicians, as they have been shown to do in other professional settings, such as among law enforcement personnel and teachers. We conducted 2 studies to examine whether stereotypes are implicitly activated in physicians. Study 1 assessed what diseases and trea...

People largely preserve spontaneously drawn trait inferences from others' behaviors in their memory, even when contrary information is present. However, we suggest that updating could be manifested in future predictions about others. Experiment 1 replicated previous work, showing no updating in the memory of initially inferred traits upon learning...

Becoming aware of bias is essential for prejudice-regulation. However, attempts to make people aware of bias through feedback often elicits defensive reactions that undermine mitigation efforts. In the present article, we introduce state emotional ambivalence—the simultaneous experience of positive and negative emotions “in the present moment”–as a...

This work reviews a social cognition model of bias reduction that teaches people who may exhibit bias toward minorities about the pervasiveness of bias, their complicity in and personal responsibility towards structural inequities, and how to act on this increased awareness of bias. The focus is on how to use psychological research to educate peopl...

Behavior is a reflection of the intentions, attitudes, goals, beliefs, and desires of a person. These intra-individual factors are coordinated with what opportunities the situation affords and the perceived constraints placed on the person by their context and the norms of the culture they are in. Further, the intentions, attitudes, goals, beliefs,...

The last decade has seen a rush to address the causes and consequences of bias in applied contexts across the world. When and why might these initiatives promote attitudes and behavior that align with egalitarian goals? A common assumption is that increasing awareness of bias can motivate control over prejudiced responding. However, learning that o...

Spontaneous (i.e., heuristic, fast, effortless, and associative) processing has clear advantages for human cognition, but it can also elicit undesirable outcomes such as stereotyping and other biases. In the current article, we argue that biased judgements and behaviour that result from spontaneous processing can be reduced by activating various fl...

Prior research suggests that the implicit biases of physicians are negatively associated with quality of medical care and patient satisfaction among minority patients. However, relatively little is known about how physicians express these subtle forms of bias in patient interactions. This study examined the implicit and explicit anti-Hispanic biase...

Previous research has shown that perceivers spontaneously form trait inferences from others' behaviors received at a single point in time. The present work examined the persistence of spontaneous trait inferences (STIs) in the presence of trait-inconsistent information about others. We hypothesized that STIs should be resistant to change over time...

The present research tested if having first year medical students complete active learning workshops would reduce their implicit stereotyping of Hispanics as medically noncompliant. The workshops were tested with 78-majority (White) group, 16-target minority (Hispanic, African-American and American-Indian) group, and 42-non-target minority (Asian-A...

Past research documented liberals’ greater tendency than conservatives to take situational determinants of others’ actions into account when forming causal attributions (e.g., Skitka et al., 2002), and conservatives’ greater tendency to seek consistency (e.g., Nail et al., 2009). We hypothesize that liberals (vs. conservatives) should be more likel...

A large body of work has shown that perceivers form spontaneous inferences about others' characteristics (e.g., mean, bad) as soon as they observe their behaviors. However, a question that has not been addressed by previous research is the integration of contingencies of those actions (e.g., perceivers' ultimate goals) that are typically learned ov...

In 4 studies, we show that two behavioral dimensions specified in Kelley’s (1967) model of attribution, consistency and distinctiveness of behaviors, determine perceivers’ likelihood to explain others’ behaviors in terms of their goals versus traits. Participants tended to attribute the cause of others’ behaviors to their goals (vs. traits and othe...

Two experiments illustrate that the perception of a given time duration slows when white participants observe faces of black men, but only if participants are concerned with appearing biased. In Experiment 1 the concern with the appearance of bias is measured as a chronic state using the external motivation to respond without prejudice scale (Plant...

Attempts at idea generation often produce outputs that are marked by restricted creativity. This lack of originality is often due to responses being tethered to recently activated knowledge and salient examples. The current research tested the hypothesis that implicitly priming creativity results in more creativity (i.e., flexibility). Experiment 1...

Objective: Hispanic Americans and American Indians face significant health disparities compared with White Americans. Research suggests that stereotyping of minority patients by members of the medical community is an important antecedent of race and ethnicity-based health disparities. This work has primarily focused on physicians' perceptions, how...

We counter Huang & Bargh's (H&B's) metaphoric description of the unconscious, selfish goal on three points. First, we argue, unconscious goals are rooted in conscious choices related to well-being. Second, unconscious goal pursuit occurs through early-stage orienting mechanisms that promote individuals' well-being. Third, unconscious goals work sel...

Current research on nonconscious stereotyping in healthcare is limited by an emphasis on practicing physicians' beliefs about African American patients and by heavy reliance on a measure of nonconscious processes that allows participants to exert control over their behaviors if they are motivated to appear nonbiased. The present research examined w...

Social cognition is concerned with the study of the thought processes, both implicit and explicit, through which humans attain understanding of self, others, and their environment. Its basic assumption is that the experience of the world is constructed by the perceiver, and that the mental representations one uses for assimilating and making sense...

Stereotypes are typically conceived of as controlled through conscious willing. We propose that goals can lead to stereotype control even when the goals are not consciously noted. This is called proactive control since goal pursuit occurs not as a reaction to a stereotype having been activated and having exerted influence, but as an act of goal shi...

Medical Education 2011: 45: 768–776 Context Non-conscious stereotyping and prejudice contribute to racial and ethnic disparities in health care. Contemporary training in cultural competence is insufficient to reduce these problems because even educated, culturally sensitive, egalitarian individuals can activate and use their biases without being aw...

Minority influence research has focused on behavioural factors that lead to successful social influence, such as acting in a consistent manner, but has tended to ignore the psychological processes that may mediate successful influence. Moscovici (1976) posited that such psychological mediators include attributions concerning the causes for the mino...

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Two experiments examine nonconscious processes that facilitate pursuing egalitarian goals. It was hypothesized that when working on a task not known to be relevant to egalitarian goals there is heightened ability to detect opportunities to goal pursuit (goal-relevant people) embedded in the task, even when they are best ignored for optimal performa...

Control typically is conceived of as a set of conscious responses to an activated goal and the subsequent attempts at goal pursuit. Control includes the self-regulatory steps one initiates by conscious willing to address a selected goal and to allow one to pursue that goal. However, these attempts to compensate for a desired end state that is not y...

Stereotypes are known to influence how we think about (judge, feel, plan, attend to, remember), and act toward, others. Stereotyping is typically described as pervasive in society for a variety of reasons, one of which being that the cognitive processes that initiate stereotyping occur effortlessly, without conscious intent, and without awareness....

Forming implementation intentions (“If I encounter cue X, then I will perform behavior Y!”) is postulated to trigger action initiation without further conscious intent once the specified cue is encountered (Gollwitzer, 1999). In two experiments using an injustice paradigm or a categorization task, critical situations (specified in the if-component)...

Goals are mental representations that vary in accessibility and operate within goal systems. The implicit nature of goal activation and pursuit is shown here to make goals effective not merely at overturning the influence of an activated stereotype on how people respond to members of stereotyped groups, but effective at implicitly controlling the a...

Three experiments explored the accessibility of stereotypes and counterstereotypes following stereotype suppression. Using a lexical decision task, experiment 1 demonstrated that the counterstereotype showed greater accessibility following stereotype suppression com- pared to stereotype expressers and no prime control participants. Using a person p...

Following realistic group-conflict theory, negative interdependence between groups (e.g., competition) leads to prejudice towards the opposing outgroup. Based on research on mindset priming, it is hypothesized that competition increases prejudice, regardless of whether the derogated outgroup is involved in the competition or not. In Experiment 1, p...

ABSTRACT This research investigated the association of two individual difference moderators of psychological phenomena with the time of semester students choose to participate in experiments. The Personal Need for Structure (PNS) scale and the Stein Self-Description Questionnaire were administered to the students in an introductory psychology class...

Automatic stereotype activation can be overcome intentionally and after an extensive training. However, intentions have to be tailored to a certain social category. It is hypothesized that activating the mindset “think different” by priming creativity prevents stereotypes and associations in general from becoming automatically activated. In two exp...

This chapter focuses on preconscious triggering and pursuit of temporarily adopted goals. It introduces seeming paradoxes of preconscious control, such as the notions of unintended intentions and uncontrolled control, and examines the theory and evidence that provides the rationale and support for the preconscious regulation of temporary goals. The...

Five studies merged the priming methodology with the bystander apathy literature and demonstrate how merely priming a social context at Time 1 leads to less helping behavior on a subsequent, completely unrelated task at Time 2. In Study 1, participants who imagined being with a group at Time 1 pledged significantly fewer dollars on a charity-giving...

Two experiments examined whether accessible goals preconsciously direct selective attention. Goal activation was manipulated by one's goal pursuit being either undermined or affirmed (resulting in an experienced state of either incompleteness or completeness). Attention responses were assessed through a Stroop-like task (Experiment 1) and a respons...

Three experiments tested whether counterfactual events can serve as primes. The evidence supports the hypothesis that counterfactuals prime a mental simulation mind-set that leads people to consider alternatives. Exposure to counterfactual scenarios affected person perception judgments in a later, unrelated task and this effect was distinct from se...

We demonstrate that counterfactuals prime a mental simulation mind-set in which relevant but potentially converse alternatives are considered and that this mind-set activation has behavioral consequences. This mind-set is closely related to the simulation heuristic (Kahne-man & Tversky, 1982). Participants primed with a counterfactual were more lik...

The current research showed that individuals with chronic egalitarian goals did not have the cultural stereotype for the group African Americans activated when exposed to a picture of an African American. These individuals did show increased accessibility for words related to egalitarianism upon seeing a photograph of an African American. Participa...

Using 3 experiments, the authors explored the role of perspective-taking in debiasing social thought. In the 1st 2 experiments, perspective-taking was contrasted with stereotype suppression as a possible strategy for achieving stereotype control. In Experiment 1, perspective-taking decreased stereotypic biases on both a conscious and a nonconscious...

Using 3 experiments, the authors explored the role of perspective-taking in debiasing social thought. In the 1st 2 experiments, perspective-taking was contrasted with stereotype suppression as a possible strategy for achieving stereotype control. In Experiment 1, perspective-taking decreased stereotypic biases on both a conscious and a nonconscious...

Mere categorization of individuals into two distinct social categories has been shown to elicit in-group favoritism. Positive differentiation, even of trivial groups, has been explained in terms of a striving for a positive social identity (Tajfel & Turner, 1986). The present study questions this interpretation by providing evidence for the implici...

This research shows stereotype activation is controlled by chronic egalitarian goals. In the first 2 studies it was found that the stereotype of women is equally available to individuals with and without chronic goals, and the discriminant validity of the concept of egalitarian goals was established. In the next 2 experiments, differences in stereo...

This research shows stereotype activation is controlled by chronic egalitarian goals. In the first 2 studies it was found that the stereotype of women is equally available to individuals with and without chronic goals, and the discriminant validity of the concept of egalitarian goals was established. In the next 2 experiments, differences in stereo...

In 4 experiments it was found that contrast effects in person perception depend on the type and extremity of the primed information. Two previous models of priming effects, the standard-of-comparison and the set–reset models, make opposing predictions for the consequences of prime extremity on contrast effects. In Experiments 1 and 2 it was found t...

In 4 experiments it was found that contrast effects in person perception depend on the type and extremity of the primed information. Two previous models of priming effects, the standard-of-comparison and the set-reset models, make opposing predictions for the consequences of prime extremity on contrast effects. In Experiments 1 and 2 it was found t...

This chapter investigates the ways in which readily inferences about others occur when inferences are not the focal task. The evidence and issues from spontaneous trait inference (STI) are also discussed in the chapter. STI occurs when attending to another person's behavior produces a trait inference in the absence of explicit intention to infer tr...

Three experiments obtained evidence that spontaneous trait inferences (STIs) occur on-line, at encoding. In each, participants read many sentences on a computer screen. After each paragraph, they indicated whether it included a test probe word. Paragraphs that imply but do not contain traits should increase errors or reaction times (RTs) to trait p...

The heuristic-systematic model (HSM) provides a general theory of social information processing. It features two modes of social information processing, a relatively effortless, top-down heuristic mode and a more effortful, bottom-up systematic mode. The model assumes that social perceivers strike a balance between effort minimization and achieving...

Three studies investigated unintended effects of goals on spontaneous trait inferences (STIs). Ss read trait-implying sentences to memorize them, to analyze sentence features, or to make social judgments. Cued recall revealed unintended (spontaneous) trait and behavioral-gist inferences. They were equally frequent with all the social judgment goals...

Three studies, with a total of 382 undergraduates, tested the hypothesis that assimilation of impressions to primed constructs is a product of relatively superficial processing and is unlikely to occur when behavioral information about a target person is processed systematically. In Study 1, the impressions of accuracy-motivated Ss did not assimila...

Three studies investigated unintended effects of goals on spontaneous trait inferences (STIs). Ss read trait-implying sentences to memorize them, to analyze sentence features, or to make social judgments. Cued recall revealed unintended (spontaneous) trait and behavioral-gist inferences. They were equally frequent with all the social judgment goals...

Recent research on impression formation has demonstrated that perceivers can categorize the action of target actors in terms of the traits that those behaviours represent, and that they do so in a spontaneous fashion, with neither the intent of categorizing nor the awareness of categorizing. This has resulted in a discussion about what these infere...

When people infer traits unintentionally and unconsciously from actors' behaviors, in what senses might these spontaneous traits refer to the actors? Spontaneous trait inferences “manifestly” refer to the actors if there are direct links in explicit memory from traits to actors. They “tacitly” refer to the actors if trait-irrelevant features of the...

Because 1 function of categorization is to provide structure and control to social interactions and because individuals differ in the extent to which they desire control and structure, individual differences in personal need for structure (PNS) should moderate the extent to which people categorize. Spontaneous trait inferences (STIs) were used to a...

Because 1 function of categorization is to provide structure and control to social interactions and because individuals differ in the extent to which they desire control and structure, individual differences in personal need for structure (PNS) should moderate the extent to which people categorize. Spontaneous trait inferences (STIs) were used to a...

Recent research on impression formation has demonstrated that perceivers can categorize the action of target actors in terms of the traits that those behaviours represent, and that they do so in a spontaneous fashion, with neither the intent of categorizing nor the awareness of categorizing. This has resulted in a discussion about what these infere...

The priming literature has documented the influence of trait terms held outside of conscious awareness on later judgment relevant to the primed trait dimension. The present research demonstrated that spontaneous trait inferences can serve as self-generated primes. In Experiment 1, Ss instructed to memorize trait-implying sentences (thus spontaneous...

The priming literature has documented the influence of trait terms held outside of conscious awareness on later judgment relevant to the primed trait dimension. The present research demonstrated that spontaneous trait inferences can serve as self-generated primes. In Experiment 1, Ss instructed to memorize trait-implying sentences (thus spontaneous...