Gordhan Saini

• Professor at Tata Institute of Social Sciences

Instances of corporate social irresponsibility (CSI) in popular media, coupled with its negative consequences behooves a systematic assessment of the consequences of CSI. This study responds to calls for such research. Specifically, drawing on attribution theory, we investigate the role of CSI on prospective employees' employment intention (EI) and...

Purpose This study aims to investigate the effect of high-performance HR practices (HPHRP) on the innovative work behaviour (IWB) of employees. Drawing on social exchange theory, when employees perceive their exchange relationship in terms of HPHRP and leadership support as fair, we hypothesize that employees will demonstrate greater IWB. However,...

In the last two and half decades, employer branding as a discipline has grown significantly in terms of literature, events and awards. Also, according to various surveys and reports, employer branding has consistently appeared as one of the top human resource/talent trends in the last 5 years. The relationship between employer and employee has obse...

The global reset after the pandemic has changed the work aspirations of employees across industries and brought an unprecedented focus on employees’ experiences at work. Numerous studies have reported that increasing employee disengagement at work has ripple effects on business outcomes. Thus, providing valuable work experience to improve engagemen...

There has been a growing interest in third-party employment branding (TPEB) because prospective and current employees perceive it more credible than the company-controlled employer branding. The academic research on TPEB has also been rapidly growing. This chapter reviews the TPEB research using a bibliometric analysis of 734 articles published bet...

Purpose-The purpose of this study is to unpack the knowledge structure of the elaboration likelihood model (ELM), examine its applications in various domains and propose future research directions using bibliometric analysis. Design/methodology/approach-The study involves the bibliometric analysis of 279 articles retrieved from Scopus using VOSview...

Purpose The purpose of this study is to unpack the knowledge structure of the elaboration likelihood model (ELM), examine its applications in various domains and propose future research directions using bibliometric analysis. Design/methodology/approach The study involves the bibliometric analysis of 279 articles retrieved from Scopus using VOSvie...

Purpose While the information source is likely to affect job search process, it is still unknown how the information source interacts with the information content and information valence. In this study, first, the authors examine the influence of information source, information content, and information valence on employer attractiveness and job pur...

Drawing on signaling theory (Spence 1978), we propose that communicating work–life balance benefits offered along with favorable employee recommendations and valued job attributes could be construed as signals organizations deliberately use to influence potential applicants' perceptions of employer attractiveness and enhance job pursuit intentions....

Purpose In the past 25 years, employer and internal branding have grown significantly. Prior reviews tended to focus on either one of these domains. This study aims to map the intellectual structure of research on both employer branding and internal branding, thereby identifying impactful authors and journals, current and evolving themes and avenue...

Purpose-In the past 25 years, employer and internal branding have grown significantly. Prior reviews tended to focus on either one of these domains. This study aims to map the intellectual structure of research on both employer branding and internal branding, thereby identifying impactful authors and journals, current and evolving themes and avenue...

Purpose – Reference price is a key input in deciding product/service prices by organizations and has a significant influence on consumer purchase decisions. This study aims to provide a deeper understanding of reference pricing literature using bibliometric analysis and offers specific research questions for future research in this domain. Design/...

Purpose Pricing is always a fundamental marketing element. In the digital marketing/e-commerce context, there are two universal phenomena: desire to micro-segment and customize, and the adverse reaction upon unfair perception of price. A third related question is how should firms consider price increases and decreases? Specifically, this paper aims...

Background Corporate social marketing (CSM), as a type of corporate social initiative, is considered to be the most effective tool for creating social good through behavioural change. However, the relevance and benefits of CSM in the business context are largely unknown. The understanding of ‘the business case’ of CSM initiatives can provide useful...

Purpose – The study explores the relevance of social capital resources generated through networks to address the marketing challenges of startups. It looks into the marketing issues faced by startup firms in emerging markets and examines how they leverage their social capital to reach out to their customers and other stakeholders for marketing thei...

Social enterprises can play an instrumental role in addressing major societal challenges in subsistence marketplaces through the creation of shared value. However, there are many social barriers in subsistence contexts that exclude vulnerable groups from participating in, and benefiting from, the shared value creation process. These social barriers...

In this article, we draw on psychological contract theory to examine the influence of employees’ experiences on their ‘employer of choice’ recommendation and on signalling theory to examine the influence of employer rankings on ‘employer of choice’ recommendation. Using firm-level data representing 387 firms, we used Tobit regression model to asses...

Purpose The purpose of this paper is to explore the talent acquisition practices adopted by startups and understand how small entrepreneurs leverage social capital to address the talent acquisition challenges faced by them, and; identify some of the unique parameters adopted by startups in talent acquisition. Design/methodology/approach This study...

There has been a significant shift in the purchase of media by brands in the last decade. Brands have moved from spending money on the ever-present television and print media to the ubiquitous digital media of today. Consumers, however, are wary of marketing communications from companies and prefer reviews and opinions from friends or other consume...

Previous research has treated job seekers’ preference of employment attributes as invariant across labor market conditions. In contrast, drawing on human capital theory and labor market theory, we propose that employment attributes preferred by job seekers vary as a function of expected return on investment (high versus low return on investment) an...

Shoppers Stop had a significant presence on social media platforms—LinkedIn, Facebook, Twitter and YouTube. However, a large number of Shoppers Stop’s customers posted complaints about deficiency in customer service on these social media platforms, mainly on Facebook. The complaints and ratings were also seen by other stakeholders such as potential...

Purpose Drawing on the psychological contract theory and signaling theory, the purpose of this paper is twofold: first, to examine the effect of employer rankings and employment experience on employee recommendation of an employer as an employer of choice and second, to examine whether these effects vary by employee characteristics (i.e. full-time...

Purpose This paper aims to examine three important questions: What would be the effects of pricing at the lower end of a wide vs narrow latitude of price acceptance (LPA) on consumer choice of the bundle? How would the nature of a bundle frame (i.e. discount on bundle vs discount on components) and discount frame (i.e. discount as absolute off vs d...

Purpose The changing demographics of talent market calls for a better understanding of the expectations of diverse job seekers. However, there is limited research on employer attractiveness (EA) factors which cover the expectations of new generation job seekers. The purpose of this paper is to examine the effect of career growth opportunities (CGO...

In this article, we first examine the role of perceived credibility of three information sources—customer reviews, employee testimonials and corporate communication in influencing a job seeker’s intention to apply; second, we examine the mediating role of three brand application levels (i.e., product brand, employer brand and corporate brand) betwe...

This study examines three important research questions. First, is there a latitude of acceptance with respect to small quantity changes? Second, is there an asymmetric effect of quantity changes? Third, is there a differential effect between high-equity and low-equity brands in response to quantity changes which is acceptable to customers? The effe...

The present paper presents critical points of view on the existing corporate social responsibility (CSR) practices in India. It argues that due to society's awareness, people's expectations from the government and companies have significantly increased due to various reasons. At the same time, performing on all the three parameters of `triple botto...

The current discourse on corporate social responsibility (CSR) is dominated by this ‘middle path’ approach, establishing collaboration and synergy, and attempting to define the balancing roles of business. In the CSR literature, interactions between business and society have been studied less. CSR research is also skewed towards the western and dev...

As a result of increasing costs, consumer packaged goods companies (i.e., fast-moving consumer goods (FMCG) companies) are facing significant pressure on operating margins. For example, the increasing cost of raw material resulted in a steep decline of almost 50 % in operating profit margins in the second quarter of 2010 for Britannia (Economic Tim...

Recognizing the importance of social marketing strategies for the success of social entrepreneurial ventures (SEVs), the present article examines nine SEVs with different profit orientation to understand the role of social marketing in social entrepreneurship (SE). Using grounded theory approach and case study method, the present article cross-exam...

Communication of employer brand to external stakeholders has, in the recent past, seen new developments in the form of best employer surveys (BESs) and a potent form of employer branding lies in the BESs. In this article, we examine the impact of firm-related and job-related attributes on a candidate’s job application decisions by selecting firms f...

The outcomes of service quality such as customer satisfaction and subsequent re-visit intention are two of the most important indicators of organizational performance in the present competitive health care market. This article provides a holistic overview of customer experience of service quality in private hospitals as well as the implications of...

Purpose – This study aims to examine the importance of credit and low price guarantee (LPG) on consumer purchase intention across types of retail store formats in an emerging market context. Design/methodology/approach – A 2 (kirana/modern retail)×2 (high/low LPG)×2 (credit/no credit) experimental design was used for this study. A sample of 200 re...

Employer branding is an effective marketing tool that helps organisations in projecting their distinct image in the minds of potential applicants and positioning them as an employer of choice. Recently, organisations are increasingly participating in various best employer surveys (BES) to project themselves as great places of employment and subsequ...

This chapter discusses the findings of important studies on South Asia which have used computable general equilibrium models, such as the well-known Global Trade Analysis Project (GTAP) model. The welfare and trade impacts of various recent studies are reviewed; the conclusions of these studies are also presented.

This chapter first discusses the important RTAs in South Asia, and then provides detailed information about SAFTA.

This chapter discusses the proliferation of RTAs, their growth trends, various forms of RTAs, motivation to form them and preconditions/principles for successful regional integration.

This chapter attempts to examine the prospects of regional trade among South Asian countries using the augmented gravity model. The gravity equations are estimated separately to examine the behavior of regional trade over time, i.e. one for panel data for the sample period 1999–2008, and another two for cross-section data for 1999 and 2008. Overall...

This chapter discusses the main provisions of the India-Sri Lanka FTA (ISFTA) and analyzes its performance from the trade perspective. The ISFTA is evaluated to gauge its impact on exports and imports of key sectors of both countries, identifying sectors which have gained due to preferential tariff concessions or are likely to gain in the future. L...

Although social marketing is growing as a discipline, there are several social marketing programmes (SMPs) across the world which can guide us in achieving a better understanding of social marketing. In this paper, using a case study approach, we map the SMPs to the six Ps of marketing; and then attempt to provide key observations about the South A...

Purpose This paper attempts to examine the implications of non‐tariff measures (NTMs) on firms' international business operations through a survey of India's textiles and clothing exporting firms. The main objectives of the study are to identify and assess the impact of NTMs, and analyze the cost incurred in complying with them. Design/methodology...

This study analyses the impact of the asean-India Preferential Trade Agreement on plantation commodities – coffee, tea and pepper – using the smart and gravity models. This reveals that the agreement may cause a significant increase in India's imports of plantation commodities from the asean countries, which is mostly driven by trade creation rathe...

This paper reports findings from the survey of India’s textiles and clothing exporters. The survey method has been used to identify and assess the impact of Non-Tariff Measures (NTMs) and the Cost of Compliance (COC) expenditure by the exporters.[WP-2009-008]

This article attempts to evaluate the Pareto optimality of SAFTA and three other alternative sets of coordinated trade policies that go beyond SAFTA for all the member states. These include (a) extended preferential trading between SAFTA with other major trading blocs, (b) full trade liberalisation by South Asian countries and (c) SAFTA plus a cust...

This paper provides some important indicators of non-tariff measures in Indian textiles and clothing exports. The paper identifies major trading partners and HS codes to study the impact of Non Taiff Measures (NTMs) on Indian exports. First, using count measures i.e. frequency and coverage ratios, suggests that more than 60% of export value is affe...

This paper reports findings from the survey of India's textiles and clothing exporters. The survey method has been used to identify and assess the impact of Non-Tariff Measures (NTMs) and the Cost of Compliance (COC) expenditure by the exporters. A structured questionnaire has been used to gather data from a sample of 135 exporters across eight exp...

In the USA, the Drug Price Competition and Patent Term Restoration Act of 1984 (the Hatch-Waxman Act or HWA) was designed to provide cheaper drugs to consumers while leaving intact a financial incentive for research and development for pharmaceutical firms. The HWA permits non-brand-name generics to market their molecules subsequent to patent expir...

In the US, the Drug Price Competition and Patent Term Restoration Act of 1984, (the Hatch-Waxman Act or HWA), was designed to provide cheaper drugs to consumers while leaving intact a financial incentive for research and development for pharmaceutical firms. The HWA permits non-brand name, generics to market their molecules subsequent to patent exp...

This paper attempts to evaluate the Pareto optimality of SAFTA for all the member states. Besides, the welfare optimality of three other alternative sets of coordinated trade policies that go beyond SAFTA has also been studied here. These include (a) extended preferential trading between SAFTA and three other major trading blocs (ASEAN, NAFTA and E...

Sluggish progress in multilateral trade negotiations has provided an impetus to the growth of bilateral trade agreements the world over. The Indo-Thai Free Trade Agreement (FTA), the first phase of which was operational from September 2004, is one such effort that provides access to the manufacturers of both countries to enter into each others' mar...

The present study attempts a quantitative assessment of the impact of recently signed ASEAN-India FTA (AIFTA) for selected plantation commodities (coffee, tea and pepper) in India. We use partial equilibrium modeling approach (SMART model and gravity model) to simulate the likely import increase of the plantation commodities under the proposed tari...

The present study attempts a quantitative assessment of the impact of recently signed ASEAN-India FTA (AIFTA) for selected plantation commodities (coffee, tea and pepper) in India. We use partial equilibrium modeling approach (SMART model and gravity model) to simulate the likely import increase of the plantation commodities under the proposed tari...