Gözdem Aysu

Gözdem Aysu
  • Doctor of Philosophy
  • Yıldız Technical University

About

1
Publication
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Current institution
Yıldız Technical University

Publications

Publication (1)
Article
Full-text available
In this article the strong effect of forming a corporate identity in city branding is studied. It is emphasized that by strong identity and image acquisition citiesdistinguish by their unique branding elements rather than global city impositionthat is carried out by globalization pressure. According to the opinions thatperceive globalization as an...