Gözde Özbal

Fondazione Bruno Kessler | FBK · Human Language Technologies (HLT)

Creativity is the key factor in successful advertising where catchy and memorable media is produced to persuade the audience. Considering not only advertising slogans but also the visual design of the same advertisements would provide a perceptual grounding for the overall creativity, consequently the overall message of the advertisement. In this s...

The optimal innovation hypothesis (OIH) offers a good aesthetic and cognitive reference for the kind of linguistic creativity where minimal variations can have a strong effect on the audience and realize an overall intended goal. The same approach can be the basis for creative systems. The question is how to concretely evaluate not only their quali...

This chapter is concerned with human–computer collaboration to achieve linguistic creativity. We claim that humans and computers may benefit from each other during the creativity process and we demonstrate concrete examples of systems that allow different degrees of interaction with the user. Then, we focus on computer-supported human creativity, w...

Altering the lyrics of famous songs is a common creative and communicative act, often used for purposes that go beyond simple amusement, such as the creation of companion music for advertisements. In this case, the altered song commonly refers to the advertised product or idea. Here we present a system that can automatically reproduce this process:...

While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect of phonetics has received little attention. By modeling a notion of euphony and analyzing four datasets comprising persuasive and non-persuasive sentences in different d...

Abstract artists use non-figurative elements (i.e. colours, lines, shapes, and textures) to convey emotions and often rely on the titles of their various compositions to generate (or enhance) an emotional reaction in the audience. Several psychological works observed that the metadata (i.e., titles, description and/or artist statements) associated...

Language is the main communication device to represent the environment and share a common understanding of the world that we perceive through our sensory organs. Therefore, each language might contain a great amount of sensorial elements to express the perceptions both in literal and figurative usage. To tackle the semantics of figurative language,...

Connecting words with senses, namely, sight, hearing, taste, smell and touch, to comprehend the sensorial information in language is a straightforward task for humans by using commonsense knowledge. With this in mind, a lexicon associating words with senses would be crucial for the computational tasks aiming at interpretation of language. However,...

In this paper, we combine existing NLP techniques with minimal supervision to build memory tips according to the keyword method, a well established mnemonic device for second language learning. We present what we believe to be the first extrinsic evaluation of a creative sentence generator on a vocabulary learning task. The results demonstrate that...

We present BrainSup, an extensible framework for the generation of creative sentences in which users are able to force several words to appear in the sentences and to control the generation process across several semantic dimensions, namely emotions, colors, domain relatedness and phonetic properties. We evaluate its performance on a creative sente...

In this paper, we propose a computational approach to automate the generation of neologisms by adding Latin suffixes to English words or homophonic puns. This approach takes into account both semantic appropriateness and sound pleasantness of words. Our analysis of the generated neologisms provides interesting clues for understanding which technolo...

In this paper, we systematically analyze the effect of incorporating different levels of syntactic and semantic information on the accuracy of emotion recognition from text. We carry out the evaluation in a supervised learning framework, and employ tree kernel functions as an intuitive and effective way to generate different feature spaces based on...

In this paper, we introduce a system that supports the naming process by exploiting natural language processing and linguistic creativity techniques in a completely unsupervised fashion. The system generates two types of neologisms based on the category of the service to be named and the properties to be underlined. While the first type consists of...

In this paper, we propose a computational approach to generate neologisms consisting of homophonic puns and metaphors based on the category of the service to be named and the properties to be underlined. We describe all the linguistic resources and natural language processing techniques that we have exploited for this task. Then, we analyze the per...

This paper aims to provide new insights on the concept of virality and on its structure - especially in social networks. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being spread (b) virality is a phenomenon with many affective responses, i.e. under this generic term several different effects of persua...

Colors have a very important role on our perception of the world. We often associate colors with various concepts at different levels of consciousnes and these associations can be relevant to many fields such as education and advertisement. However, to the best of our knowledge, there are no systematic approaches to aid the automatic development of...

Vocabulary acquisition constitutes a crucial but difficult and time consuming step of learning a foreign language. There exist several teaching methods which aim to facilitate this step by providing learners with various verbal and visual tips. However, building systems based on these methods is generally very costly since it requires so many resou...

Vocabulary acquisition is a very important step for learning a new language. On the other hand, many learners find this step difficult and time consuming. Several vocabulary teaching methods try to facilitate this step with various verbal and visual tips. However, the preparation of these tips generally necessitates a huge amount of time, money and...

Most traditional recommender systems lack accuracy in the case where data used in the recommendation process is sparse. This study addresses the sparsity problem and aims to get rid of it by means of a content-boosted collaborative filtering approach applied to a web-based movie recommendation system. The main motivation is to investigate whether f...

The name of a company or a brand is the key element to a successful business. A good name is able to state the area of competition and communicate the promise given to customers by evoking semantic associations. Although various resources provide distinct tips for inventing creative names, little research was carried out to investigate the linguist...