Giuseppe Di Vita

Giuseppe Di Vita
Università degli Studi di Torino | UNITO · Department of Agricultural, Forest and Food Sciences

phD in Agro-food Economics
Associate Professor at University of Turin

About

110
Publications
36,793
Reads
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1,367
Citations
Citations since 2016
61 Research Items
1166 Citations
2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
2016201720182019202020212022050100150200250
Introduction
Giuseppe Di Vita is associate professor at Department of Agricultural, Forest and Food Sciences, University of Torino (Italy). His research interests cover following fields: Consumer behaviuor, Agro-food marketing, Agricultural Economics, Marketing of healthy and novel foods products, Environmental sustainability, Rural development.
Additional affiliations
July 2017 - May 2018
Università degli Studi di Torino
Position
  • Researcher
March 2016 - December 2016
Mediterranean University of Reggio Calabria
Position
  • Senior Researcher
Description
  • Research project: Sustainable models and new technologies for the enhancement of Mediterranean fruit supply chains
March 2015 - June 2017
Università degli Studi di Torino
Position
  • Researcher

Publications

Publications (110)
Article
In recent decades, processed meat consumers have drastically revised their consumption patterns and have gained an increasing awareness of related health concerns. Although several studies have examined the role of meat products in the human diet, we observed a certain scarcity in the multi-perspective approach to the health implications of cocked...
Article
This paper aims to identify the hierarchical relationship in a consumer's mind with respect to the three main and different quality schemes. With this purpose, we decided to analyse the role that local, organic, and traditional attributes have on consumers' preferences. The survey on the consumption of extra-virgin olive oil was carried out in Ital...
Article
This study investigates variety seeking behavior in the wine domain. Since variety seeking depends on brand strategies and consumers’ preferences for different types of vines and denominations, a bidimensional perspective is adopted. Two new variety seeking measures are defined, namely the Wine Index of Diversity and Brand Index of Diversity. A fin...
Article
This study investigates which attributes drive Italian customers while choosing a restaurant, how many of these attributes correspond to intrinsic and extrinsic characteristics of restaurants and which are the main segments of customers. A structured online questionnaire was used to reach 513 respondents through the snowball sampling technique (val...
Article
Full-text available
This study aims to evaluate consumer attitude toward the geographical indication as a typicality proxy and healthy attributes of dry-cured ham. For these purposes, a survey was carried out in Sicily to evaluate the role of protected designation of origin (PDO), salt content, and presence/absence of nitrites. A ranking conjoint experiment based on t...
Article
Industrial symbiosis is an eco-innovative system concept that is based on a circular economy and industrial ecology ideas. This process comprises the movement of materials, energy, and skills across enterprises located within eco-industrial parks, and strives to provide economic, environmental, and social competitive advantages for all the involved...
Article
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Several studies have evaluated consumer interest in olive oil as a functional food due to its multiple health benefits, but to date, no author has assessed consumers’ additional premium price for a differentiated product enriched with its own polyphenols. This paper aims to investigate which predictors are related to health consciousness by assessi...
Article
Purpose − The objective of this study is to investigate the role of mothers in administering afternoon snacks to children aged six and ten. Through an exploratory analysis, this study aims at identifying how the mothers’ and children’s sociodemographic characteristics and the parents’ objective and subjective nutritional awareness influence healthy...
Article
Full-text available
This study aims to examine Italian consumer preferences for extra virgin olive oil (EVOO) enriched with vitamins and to analyze the key drivers that affect consumer choices for this product. Specifically, we assessed consumers’ intention to purchase the enriched product compared to the conventional one. The methodology adopted inferential and multi...
Article
Food-related diseases are a topic of concern for the population and institutions; therefore, regulations have been envisaged to improve consumer knowledge about food properties and to guide them towards healthy food consumption. Europe has addressed the use of claims on labels with two important regulations in 2006 and 2012. The use of claims allow...
Article
Full-text available
Consumers today are increasingly moving towards healthier lifestyles and food purchasing habits. This new awareness has also prompted the meat industry, usually indicted for the use of harmful com-pounds and ingredients such as additives, salt, and fat, to introduce innovative measures to meet demand. This study aims to assess consumer willingness...
Article
Purpose As is well known, there are several aspects that characterise honey consumption and the reasons for purchasing it. Despite this, little attention has been paid to the drivers that move consumers towards the use of honey for its health benefits and therapeutic properties. The aim of this study is to define which drivers move the consumption...
Article
Purpose Urban metropolitan consumers react to the different qualitative categorizations of the product thus creating homogeneous market segments. The aim of this paper is to identify specific market segments which allow for the definition of homogeneous olive oil consumer targets. Design/methodology/approach This study was based on the stated pref...
Article
The current study assesses consumer preferences toward different production methods of clementines (Citrus clementina). Based on a survey of Italian urban individuals (N = 345), responsible for household food purchases, it investigates whether clementines produced by means of integrated farming system are perceived as a desirable alternative to org...
Article
Purpose: Recently, several regional Protected Geographical Indications (PGI) have been introduced in Italy for Extra Virgin Olive Oil (EVOO) with the aim of coping with the substantial failure of Protected Designations of Origin (PDO). This study aims to identify which characteristics consumers expect, in order to anticipate the market success. Met...
Article
Full-text available
Around the world, interest is growing in the circular economy in response to the current unsustainable model of production and consumption based on increased use and depletion of resources. This paper provides a review of the academic literature on the circular economy in agri-food systems, with the aims of understanding its main characteristics an...
Article
Full-text available
Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very heterogeneous picture regarding consumer behaviour and preferences for organic wine. This study seeks to un...
Article
Purpose This study aims to examine the importance that different intrinsic and extrinsic attributes represent for young Italian consumers of honey, analysing how these aspects influence the quality perceived during consumption. In addition, demographic and lifestyle aspects have been considered as possible discriminants influencing millennial gener...
Article
In recent years, honey consumption has attracted an increasing interest among consumers, due to its beneficial properties for health and to the multiplicity of its use. Given the high importance that consumers ascribe to the Protected Designation of Origin (PDO) label, considered as one of the most relevant attributes for agro-food consumers, this...
Article
Full-text available
This review aims to assess consumer choices of sustainable fish products, considering a number of attributes that have been considered in the academic literature on this topic. In order to examine the effectiveness of sustainable labels, the research question was focused on the relation between sustainable fish labels and consumers’ willingness to...
Article
Full-text available
This study examined whether health cues influence the choices of olive oil consumers with different degrees of knowledge about the nutritional properties of olive oil. To this end, a direct survey on the consumption of healthy extra-virgin olive oil was implemented by examining the stated preferences of a sample of consumers. Two econometric analys...
Article
Full-text available
In recent years, there has been a growing interest in the novel food market due to the growing demand for protein-rich food and the diversification of the protein sources currently used. The edible insect and insect based-food sector has recently experienced an increase in the quantities produced and traded. This increase has occurred thanks to awa...
Research Proposal
Full-text available
Climate change is increasingly impacting all agricultural-based production systems, including wine sector. Even if the impact of climate change may have different implications on wine production depending on specific area, traditional wine producer regions are more frequently exposed to higher temperatures and water deficits, reducing yields and mo...
Article
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While the medical community supports the growth of citrus consumption as part of a healthy diet, there is limited knowledge about consumer preferences for these fruits. The current study analyzed the purchasing patterns and drivers of fresh citrus fruits from a convenience sample of 346 Italian food shoppers. Results revealed that clementines were...
Article
Full-text available
The present study provides some preliminary reflections of the honey market and explores Italian consumer attitude towards the “mountain” quality term. Moreover, it also takes the organic and PDO labels into consideration, in addition to the generic “local” label, evaluating the relationships that exist between mountain honey and other products. Da...
Article
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Farming systems need to be planned to provide suitable levels of economic profitability and, at the same time, ensure an effective energy use, in order to perform environmentally friendly production strategies. The herein present work aims to assess the efficiency of energy use and economic impacts of the main farming methods (conventional, organic...
Article
Purpose The initial hypothesis of the exploratory paper lies in the fact that there exists a demand for healthier wines due to the higher presence of natural compound which potentially bring benefits to the consumer’s health. To satisfy this hypothesis, the research questions that paper tried to answer are the following: Do there exist a demand for...
Article
This case study aims to analyse the owner motivations in the context of the ornamental plant sector. The analysis was designed in order to identify the owners motivations within family farm and it was conducted by segmenting a sample of ornamental plant firms into two sub-samples with different production cycle and economic size farm. Results allow...
Article
Full-text available
The consumption pattern of salami has been subjected to relatively widespread attention by academician, but few studies concerning the health implications of salami consumption have been published. Since additives and product origins represent important attributes for salami, the objective of this paper is twofold: (i) to explore the role of two ad...
Article
Several studies have been conducted on organic wine consumption, but no specific study has yet fully explored how the set of attributes explored by existing research affects the additional price for organic wine. To fill this gap, the objective of this paper was to examine whether and to what extent consumers are inclined to pay for buying organic...
Article
The studies on gender differences in food consumption have experienced a deep and remarkable development from several perspectives. Many studies have been addressed to highlight whether differences exist among males and females in purchasing behaviors or consumption for specific food products but no study on pizza consumption segmented by gender ha...
Article
Full-text available
Common wheat, a fundamental commodity on international markets, is increasingly differentiated into commercial types on domestic markets to meet the demand of processing companies. Improver wheat, biscuit wheat, ordinary and superior bread-making wheat are commercial varieties with specific technological characteristics. Wheat farming systems are c...
Article
On the international scene, the study of commercial competitiveness is an excellent tool in order to gain an understanding of the market behaviour of a given product. This methodology can be implemented on goods with a significant influence on total exports, in addition to others having a lower impact, such as honey, which has interesting productio...
Article
Full-text available
The quality scale of Italian wines is mainly organized in four categories: PDO, PGI, basic and bulk wine. Our analysis explicitly investigates the patterns and determinants of consumption for these four different types of wine by analyzing a representative sample of consumers from a traditional wine-producing country. This study provides for first...
Article
Full-text available
This paper analyses energy and economic balances for different growing methods (conventional, integrated and organic cultivation) for Protected Geographical Indications (PGI) Clementine of Calabria, a quality-oriented citrus species in South Italy. Through a double methodological approach, the economic and energy sustainability of each production s...
Article
Full-text available
Several factors are deemed to influence farms' economic performance and competitiveness: endogenous characteristics, such as farm structure and entrepreneur's features, as well exogenous factors related to the infrastructure endowment, networks and immaterial factors. A deeper knowledge of the role each factor plays in different geographical areas...
Article
Full-text available
Several factors are deemed to influence farms’ economic performance and competitiveness: endogenous characteristics, such as farm structure and entrepreneur’s features, as well exogenous factors related to the infrastructure endowment, networks and immaterial factors. A deeper knowledge of the role each factor plays in different geographical areas...
Article
Full-text available
The reduction of carbon emissions is a worldwide global challenge and represents the objective of many scientists that are trying to modify the role of carbon, turning a problem into an opportunity. The potential of CO2 capture and storage by vegetal species is significant because of their capacity to absorb exceeding carbon emission. The purpose o...
Article
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Nel periodo intercensuario l'agricoltura italiana ha visto un forte calo del numero di aziende, mentre la Sau è calata lievemente. Questa evoluzione è stata salutata come dimostrazione di un processo di selezione delle aziende più redditizie e quindi di maggiore efficienza del settore. In questo lavoro proponiamo la tesi che in realtà il fenomeno s...
Article
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Climate change concerns have increased over recent years and the issue linked to carbon reduction is a worldwide global challenge, thus representing the objective of several scientists, producers, policy makers as well as consumers. A large strand of recent literature has shown the role of crops in preventing carbon dioxide emission as a consequent...
Article
In the last decade consumers have been paying growing attention to healthier food, at the same time several studies on food consumer behaviour have approached the issue linked to a minimisation of the harmful substances and ingredients in dietary intake. In this view the objective of this paper is to understand the consumers’ perception of concern...
Article
Full-text available
Pizza is eaten all over the world because of its simplicity and taste. Given its importance in the Italian diet, this paper provides a qualitative insight into fresh pizza consumption for the first time. This study deals with the perception of pizza attributes in Italy focusing on the main drivers of consumer acceptance of the traditional Marghe...
Article
Full-text available
High salt intake is an important health risk since its consumption is often strongly related to negative health effects. In light of this, and given the social and health costs linked to overconsumption of salt, this paper highlights the main factors related to the demand for foods that have a low sodium content. Our study aims to analyse in depth...
Article
Full-text available
Using a hedonic pricing model, this paper investigates the pricing implications of two broadly defined wine reputation strategies: private and collective. While the former consists of an individual quality differentiation strategy relying on an individual wine producer's own reputation, the latter mainly relies on the reputation of a group of winer...
Article
Full-text available
This article contributes to the existing literature on geographical indications by observing consumers’ stated preference for extra-virgin olive oil in two groups differing in their regional identity. In particular, consumers from two groups were asked to rank products in a contingent ranking survey. One group (“insiders,” Sicilian consumers) share...
Article
Ornamental plant productions certainly represent one of the most dynamic agricultural sectors in the world, so much so that the current trend in the international markets of the production of ornamental pot plants seems clear is growing as well as constantly changing, both in relation to surfaces and number of firms. In parallel grows the values of...
Article
Full-text available
Traditional products have been deeply analysed in recent economic literature but not all important food that play a very important role in the diet patterns of many worldwide countries, such as in the case of pizza, have received an adequate attention. For this reason this paper intends to provide a first empirical approach to the behavioural dynam...
Article
In recent years, owing to increasing interest in health in relation for food quality, consumer preference for organic products has gradually been moving from an elitist behavior to quite widespread consumption. This trend is also apparent for the wine industry, which has gradually been adopting organic production methods. Motivated by the increasin...
Article
Full-text available
The growing importance of Sicilian wines in the Italian market provides the context in which this paper is set. This study presents the results of a recent survey on Sicilian wine consumption in Italy. By means of a binary response model, this paper evaluates the main determinants (demographic profile, preference and attitudes) that influence Itali...
Article
Full-text available
In recent decades, the Sicilian wine industry has experienced a booming expansion because of the growing preferences of Italian consumers for Sicilian wines, especially in extra-regional markets. These consumers have been paying closer attention to Sicilian premium wines. For this reason, the objective of this study is to inform professional invest...
Article
Full-text available
The issue of micro and small agricultural farms has been widely debated in the international literature but scarce are the studies concerning the economics of micro and small olive oil growing farms within the marginal areas. Using survey data collected in representative olive growing area, this paper evaluates and discusses the economic results of...