Gita Bajaj

Gita Bajaj
Institute of Management Technology Dubai · OB and Communication

B.E. (E & C); PhD

About

25
Publications
18,379
Reads
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13
Citations
Introduction
Current Areas of research interest: Leadership and Motivation in cross cultural context, Technology & communication as interventions for behavioral change, business leadership in UAE
Additional affiliations
December 2003 - August 2014
Management Development Institute Gurgaon
Position
  • Associate Professor and Chairperson PGPM

Publications

Publications (25)
Article
BASIX was a microfinance company with livelihood promotion as its key agenda. It had a strong presence in the poverty-ridden state of Jharkhand, India, where marginal farmers were struggling to make ends meet. In 2005, PepsiCo India Holdings Pvt. Ltd (Pepsi) entered an agreement with BASIX for promoting contract farming of potatoes in Jharkhand. As...
Article
Full-text available
MOOCS challenging the traditional education paradigm in India. Should Educators worry?
Article
The case offers students a unique opportunity to look inside a crisis in India’s largest private sector bank. The focus of the case is on the evolving practice of crisis communication in the “you age”. The case offers insights into several emergent trends and increasing importance of crisis communications In certain economic sectors a communicati...
Book
Full-text available
This is an excellent book of case studies that cover different sectors and industries as well as variety of contemporary issues dealing with organizational dynamics, human behavior and human resources. An extremely useful compilation for management schools, consultants as well as HR, OD, Business policy and other management teachers and practitione...
Article
Full-text available
The Case describes communication strategies adopted by the management of TBEL to enable an extraordinary organizational turnaround. The rate of successful turnaround of companies declared as sick and having a negative networth is a dismal 6 percent. How did the new management at TBEL achieve this feat without any monetary infusion? How did they con...
Article
Full-text available
In this paper, leadership tasks and stakeholder response during transboundary crisis management are analyzed based on findings from Hofstede’s study, GLOBE Project, and theoretical concepts in cross-cultural management. Accordingly, a conceptual model of transcultural crisis management is proposed. Seven propositions (P) and sixteen sub-proposition...
Article
An extensive body of literature has studied the costs related to employee turnover. These studies mainly discussed the cost related to losing productivity, recruiting processes for the new individual, and finally costs related to providing training courses. An employee's intention to quit can be influenced by several behavioural, individual, and or...
Preprint
Full-text available
An extensive body of literature has studied the costs related to employee turnover. These studies mainly discussed the cost related to losing productivity, recruiting processes for the new individual, and finally costs related to providing training courses. An employee's intention to quit can be influenced by several behavioural, individual, and or...
Article
When Prem Seshadri was appointed executive vice chairman and MD of HCLI, the Indian IT conglomerate was bleeding in losses. Developing competitiveness and a DNA of evolution was imperative. This case details a two-year journey of reinventing the performance management system and using technology for behavioral change and cultural transformation. PU...
Article
In June 2016, during the month of Ramadan, Sumayyah Sayed, a resident of Dubai, United Arab Emirates, decided to donate food. She placed a fridge outside her villa, filled it with food and beverages, and invited anyone who needed food to take what was stored there. When she found it difficult to cope with the demand, she turned to social media. Wha...
Article
Full-text available
In 2008, Amit Arora, a first generation entrepreneur, took up the challenge of setting-up an enterprise. An engineering degree, an MBA from IIM Bangalore and some saving from his initial jobs were his assets. The case narrates his failed attempts to start a viable business and an almost bankrupt situation that he reached in a span of about one year...
Article
With over one million employees, Mega Railway Network is one of the largest recruiters in the world. As the result of criminal activity in one of its largest rail yards, a worker lost his life in the line of duty. The circumstances of the incident have led to a high-stakes strike action by workers at one of its busiest rail depots. As the divisiona...
Article
The management of the Youreka Hotel in Amritsar, India, was concerned about the hotel’s overall returns relative to its annual operating cost and large initial investment. The new five-star hotel was now up and running and customers had started checking in, but occupancy levels were low. The hotel industry in India was making double-digit margins,...
Conference Paper
Full-text available
In times of economic turmoil, companies may have to go through crisis more often than otherwise. Needless to say, PR practitioners have to manage communication during these crises. Communication among stakeholders has undergone paradigm change owing to fast paced development of communication media technologies. Citizen generated content is attainin...
Article
Owing to the rapidly growing automotive market, international joint venture activity in the auto-components sector has been increasing in India, both in terms of frequency and strategic importance. Bonazzi Indo Fasteners Limited, a joint venture between the Turin-based Bonazzi Group and the Mumbai-based Indo Group, was set up to manufacture automo...
Article
Full-text available
What happens when a small showdown between two officers acquires a disproportionate size and unintended dimensions to result in a full blown up organizational conflict? Defence Production Factory Timbuktu (DPFT) India, a defence production unit engaged in production of critical ammunition hardware goes through this small spark blown up into a huge...
Article
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Chapter
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The Case ‘Asia Fab Ltd.’ narrates the experience of a Managing Director of an Indian Company, who was born to Indian parents but brought up in Japan and educated in USA. He had inherited a sick unit from his father and the case documents his journey of turning around the business. Cross Cultural setting in a challenging environment of a sick unit,...
Article
The Case is about a public transportation project delivery through public private partnership (PPP) model. DMRC is a corporate body created by GOI and governement of NCR for implementation of Mass Rapid Transportation in Delhi. DMRC successfully completed the project in 2006 and Metro became a reality in Delhi. The govt. mandated the DMRC to implem...
Article
The Case is about a public transportation project delivery through public private partnership (PPP) model. DMRC is a corporate body created by GOI and governement of NCR for implementation of Mass Rapid Transportation in Delhi. DMRC successfully completed the project in 2006 and Metro became a reality in Delhi. The govt. mandated the DMRC to implem...
Article
Full-text available

Questions

Question (1)
Question
Entrepreneurs have high risk taking capabilities. They are ready to put much at stake for a long term vision or gain. But are there any studies that indicate where and how do they draw a line? Does that make their negotiation skill different from those of a professional manager?

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