Gioele Zamparo

• Master of Business Administration
• Master's Student at University of Udine

Universities have traditionally been viewed as drivers of economic growth through activities such as technology transfer, patents, spin-offs, research contracts, and consulting. However, their impact on the community has expanded to include creating social and cultural values and enhancing the quality of life. As universities' roles evolve, updatin...

Food waste is a major global problem nowadays because it negatively affects the environment, society, and the economy. Food sharing has lately emerged as an innovative solution to this problem, but little is known about the behavioral intentions of consumers with regard to food sharing initiatives. In this study, we use the theory of consumption va...

This contribution focuses on the Vajont Dam, an engineering masterpiece referred to as a paradigmatic case of the most tragic avoidable disaster, which occurred on the night of October 9, 1963. Forty years later, the area affected by this tragedy, thanks in part to survivors’ contribution and active participation, has been valorized and transformed...

Workation represents an emerging and intriguing alternative type of tourism that integrates work and leisure. While it has gained substantial popularity, scholarly research in this field has been relatively constrained, particularly regarding the role of destinations. This study addresses this research gap by investigating the most salient attribut...

Purpose This paper looks at how stakeholders co-create value at mega-events from a service ecosystem perspective. Despite the growing interest, little is known about how value is co-created through such initiatives for individual stakeholders and the community. Design/methodology/approach Drawing on institutional and stakeholder theory, the study...

The theory of consumption values (TCV) as marketing theory pro-vides insights related to consumer consumption behavior through consumption values. This study reviews the last 30 years’ literature (120 articles) from 1991 to 2022 through content analysis and bibliometrics citation analysis. Additionally, the seven research streams are identified in...

Purpose: The purpose of this study is to clarify the findings and criticisms in the extant literature concerning the theory of consumption values (TCV) by conducting a meta-analysis to (1) examine the extent to which consumption values influence consumer behavior and (2) to explore contextual and methodological factors that may account for between-...

The improvements in socio-economic conditions have made China one of the most significant forces in the global tourism industry. Following this, a considerable number of works studying Chinese tourism preferences, motives, and behaviors from countless perspectives have been published. Among the factors investigated, Chinese tourists’ food neophobia...

Purpose Using retail banking as a setting and focusing specifically on elderly customers (i.e. individuals aged 60 or more), this study aims to deepen the current understanding of how the physical context and the need for human interaction influence elderly customers' attitudes toward self-service technologies (SSTs) and their behavior. Design/met...

This paper aims to extend the current knowledge about how food neophobia and food technology neophobia can influence whether consumers choose fish farmed with insect-based flours (FFIF). The authors used an online survey questionnaire and a sample of 567 young Italian adults. The answers were analysed using fuzzy-set qualitative comparative analysi...

Recent studies found that smartphone usage has become an addiction nowadays, especially among young consumers. The abuse of these digital devices affects individuals' social life and well-being. Of particular interest in this regard is the study of compulsive buying, as it has been noted a possible co-occurrence of this disorder with smartphone abu...

Over the last years, the use of technology has become a crucial part of a visitor’s experience in a cultural context. This proved to be even more important in the last months when the Covid-19 pandemic crisis spurred museums and other cultural institutions to use digital tools to deliver their services online. In this changing scenario, digital tec...