Gioconda Mele

Università del Salento | Unisalento · Department of Engineering for Innovation

Purpose The paper provides a contribution of systematisation to the literature on the blue economy and aquaculture as challenging issues for achieving sustainable growth and a circular economy. The growing scientific interest in recent years and the increased attention in political agendas make the blue economy and aquaculture as promising fields f...

This study aims to provide a contribution to the systematisation of the state-of-the art of the literature on Big Data for the process of New Product Development (NPD). Based on the evidence of a structured literature review (SLR) on articles published from 2015 to 2021, the paper aims to identify new areas for future research, by highlighting the...

Student entrepreneurship is becoming more relevant for universities throughout the world. Therefore, it is important to analyze the strategies and mechanisms adopted by universities to support student entrepreneurship. In this article, we analyze the mechanisms used by universities to promote student entrepreneurship through University Business Ide...

Abstract: This article discusses how travel and tourism organizations, the hardest-hit by the COVID-19 pandemic, have used the technology tools to deal with COVID challenges. Specifically, through a bibliometric literature review of relevant research papers on the topic of tourism and COVID-19, we provide evidence of how COVID-19 has accelerated th...

In the last decade, the process of digital transformation has affected all economic activities and has offered new opportunities in health care requiring the adoption of new approaches and ICT tools to redesign processes and policies for the sector, allowing the diffusion of e-health, that is, health practices supported by technological tools. Digi...

Purpose The paper aims to contributes on the debates about University Idea Incubation by investigating the role and the engagement of different University's stakeholders in the process of opportunity recognition in an entrepreneurship education program targeted at students with an interdisciplinary background. Design/methodology/approach Through a...

Purpose This paper aims to advance the international marketing debate by presenting the results of a structured literature review (SLR) focusing on Big Data implementation in customer relationship management (CRM) strategizing. It outlines past and present literature and frames a future research agenda. Design/methodology/approach The research ana...

Purpose The paper aims to contribute to the Circular Economy debate from the Entrepreneurship Education perspective. Despite scholars' growing interest in both these research streams, scarce consideration is given to the comprehension of their mutual implications and meaning. Design/methodology/approach The paper is based on a cross-case analysis....

Purpose The wide development of digital platforms permitted the birth of new financing modalities, namely, crowdfunding, where the crowd of individuals and investors can supply the necessary financial resources for venture creation and growth. While the extant literature has focused on analyzing the dynamics and features of crowdfunding campaigns,...

The COVID-19 crisis has forced universities worldwide to seek urgent solutions to reconfigure traditional education programs for distance learning. The transformation process faces a number of complexities deriving from both institutional and contextual factors. It may generate threats and as well as opportunities to enhance the education system an...

Il tema della trasformazione digitale rappresenta oggi un nuovo paradigma indispensabile per la competitività delle imprese e per l'innovazione. Il volume presenta un'analisi dei cambiamenti avvenuti nel settore del Turismo, quale settore ampiamente interessato da questa trasformazione, offrendo interessanti spunti di riflessione sulle sfide e le o...

Recently, social big data are attracting increasingly the attention of tourism scientific community and decision makers, as a source of data that carries incredible insights and knowledge for innovation and value creation of the sector. Although it is widely debated about the opportunities of social big data, their practical utilisation for value...

Purpose This paper provides a structured literature review (SLR) about the effects of social media technologies on entrepreneurship activities and processes, to identify relationships, connectivity and interdependencies. The paper offers an outline of the past and the present literature and frames a future research agenda. Design/methodology/appro...

Purpose Entrepreneurship Education (EE) is increasing throughout the world. In 2012, the Italian Ministry of Education, University and Research (MIUR) financed Contamination Labs (CLabs), which are laboratories that are aimed at developing entrepreneurial mindsets in all university students. This study analyses the entrepreneurial learning process...

This paper contributes to the debate on knowledge spillover in the university-based entrepreneurial ecosystem, with the aim to investigate its role for the development of an entrepreneurial mindset in students. Starting from the literature stream on entrepreneurial university and knowledge spillover entrepreneurship, the paper analyses the process...

This chapter aims to contribute to the debate related to entrepreneurship education (EE) within Italian universities. Specifically, it investigates the strategic role of the Italian Contamination Labs (CLabs) created inside some public universities and financed by the MIUR (Italian Ministry of University and Research) as innovative laboratories aim...

Purpose This paper aims to demonstrate how the integration of netnography and business analytics can support companies in the process of value creation from social big data by leveraging on customer relationship management and customer knowledge management (CKM). Design/methodology/approach This paper adopts the methodology of a single case study...

It is widely recognized that entrepreneurs are key drivers of economic development, and as such, nurturing an entrepreneurial mindset in young people has become a key priority for innovation. Entrepreneurship education (EE) has emerged as a key instrument to enhance entrepreneurial orientation. A growing number of curricula and programs devoted to...

This paper aims to contribute to the debate on Open Innovation in the age of Big Data by shedding new light on the role that social networks can play as enabling platforms for tourists’ involvement and sources for the creation and management of valuable knowledge assets. The huge amount of data generated on social media by tourists related to their...

The paper aims to contribute at the debate on Open Innovation in the age of Big Data by shedding new light on the role that social networks can have in operating as enabling platforms for tourists’ involvement and sources for the creation and management of valuable knowledge assets. Big Data encompass all industries but they become especially relev...

This paper aims to demonstrate how the huge amount of Social Big Data available from tourists can nurture the value creation process for a Smart Tourism Destination. Applying a multiple-case study analysis, the paper explores a set of regional tourist experiences related to a Southern European region and destination, to derive patterns and opportun...

Creating an entrepreneurial mindset among the members of a society (public sector, private sectors, academia, etc.) is seen as a critical process in coping with uncertainty and complexity, but also as a mechanism for creating and thriving on these (Gibb 2005). This scenario translates into a need to equip individuals not only with an entrepreneuria...

The radical changes occurred in recent decades in the tourism sector, largely due to the diffusion of the Information and Communication Technologies, have intensified the competition among tourist destinations. In this scenario, destinations are called to compete at global level by creating an integrated offer able to satisfy the needs and willingn...

A major challenge for Local Governments today is represented by the introduction of new networked service delivery models able to coordinate a number of different local actors for responding effectively to increasing community's expectations. Information and Communication Technologies (ICTs) are instrumental here. Though, the implementation of ICTs...