Gilmar Masiero

• University of São Paulo

Since the COVID-19 pandemic, one of the working methods that has been gaining notoriety is telework. In this context, this study analyzes the perception of public servants in a Brazilian federal agency about changes resulting from the implementation of telework. This was a qualitative and descriptive piece of research, using a case study strategy....

Purpose Governments faced formidable challenges in coordinating public health responses to the COVID-19 pandemic. This study aims to enhance the understanding of effective organizational leadership during crises by investigating the factors influencing the turnover of health leaders during the COVID-19 pandemic in Brazil. Design/methodology/approa...

This paper explores living labs' contributions to smart cities from a quadruple-helix perspective. The selected exploratory case studies (Living Lab Florianópolis, Living Lab of the Itaipu Technological Park and Porto Digital) depict an institutional context characterized by a low interaction between the quadruple-helix components. The data were ob...

Despite almost two decades of research, authors have disagreed about the concept of smart cities. In this article, we provide a systematic review and a meta-synthesis analysis of smart cities. We find a convergence in the literature on the following primary characteristics of smart cities: (a) advanced ICT Technology, (b) sustainability, (c) innova...

Os Serviços 4.0 tendem para o compartilhamento na economia digital, conforme modelo peer to peer (P2P). A Airbnb tem atuado no mercado de acomodação como Orquestradora de Rede, facilitando a conexão P2P para os diversos agentes envolvidos: anfitriões (locadores) e usuários (hóspedes). Regular o mercado colaborativo poderia elevar o risco nas transa...

Os Serviços 4.0 tendem para o compartilhamento na economia digital, conforme modelo peer to peer (P2P). A Airbnb tem atuado no mercado de acomodação como Orquestradora de Rede, facilitando a conexão P2P para os diversos agentes envolvidos: anfitriões (locadores) e usuários (hóspedes). Regular o mercado colaborativo poderia elevar o risco nas transa...

Because of corruption scandals, a massive restructuring process is unfolding in the construction industry. Corruption is a universal phenomenon; its characteristics have been widely investigated and the findings published. However, the corruption perception index of Transparency International shows that corruption is higher in emerging countries, r...

This paper aims to demonstrate the differences between the practices of the western traditional project management frameworks as Project Management Book of Knowledge (PMBOK), International Project Management Association (IPMA), and Projects in Controlled Environments (Prince2), and the Japanese Project Management (JPM), under the optics regarding t...

Purpose This paper aims to investigate the political involvement of a corporate foundation (CF) though CSR under two perspectives: CF managers and the sponsor firm managers. Design/methodology/approach A single case with a Brazilian CF was conducted. Interviews with sponsor firms and foundations managers were combined with firms’ sustainability...

Nos dias 24 e 25 de agosto de 2017, na Universidade de São Paulo, realizou-se o VIII Encontro de Estudos Coreanos na América Latina (EECAL). Esse Encontro foi a continuação de uma série de conferências que, desde 2003, foram proferidas a cada dois anos com a participação de especialistas latino-americanos em temas relacionados à Coreia. Pela primei...

Policymakers face a dilemma over their investment‐promotion strategies for becoming more competitive in international markets. Encouraging firms to invest abroad could reduce domestic economic activity. We investigate this issue by analysing the long‐ and short‐run relationships between outward foreign direct investment and domestic investment for...

Purpose This study analyzes the relevant aspects that influence foreign subsidiary’s performance and remain how they retain competitiveness in international markets during economic crisis. To investigate this effect, this research analyzes the behavior of Japanese subsidiaries located in European countries during the pre- and post-crisis periods t...

Purpose The purpose of this paper is to identify whether the new Chinese phenomenon of going global in groups represents a more advantageous market entry mode than the phenomena considered in previous studies. Design/methodology/approach In this empirical research paper, the authors draw upon the literature in academic journals and books regarding...

In the internationalization process firms face challenges in order to be successful, such as enabling knowledge transfer, finding the optimum balance between standardizing/adapting their marketing strategies, determining the strength of external networks, and deciding degrees of reverse innovation. Research on knowledge transfer in multinational fi...

Central and local governments in China are investing heavily in the development of Electric Vehicles. Businesses and governments all over the world are searching for technological innovations that reduce costs and increase usage of “environmentally friendly” vehicles. China became the largest car producer in 2009 and it is strongly investing in the...

Resumo Central and local governments in China are investing heavily in the development of Electric Vehicles (EVs). Businesses and governments all over the world are searching for technological innovations that reduce costs and increase usage of "environmentally friendly" vehicles. China became the largest car producer in 2009 and it is strongly in...

In the internationalization process firms face challenges in order to be successful, such as enabling knowledge transfer, finding the optimal balance between standardizing/adapting their marketing strategies, determining the strength of external networks, and deciding the degree of reverse innovation. Research on knowledge transfer in multinational...

This study attempts to review recent research on the internationalization of Brazilian multinational enterprises (I-BMNEs) based on an analysis of the 174 published articles that have appeared in international and Brazilian academic journals, books, and conference proceedings. The descriptive analysis seeks to undertake a citation analysis as well...

This study aims to review recent research on the internationalization of Brazilian multinational enterprises (I-BMNEs) based on an analysis of 174 published articles that have appeared in international and Brazilian academic journals, books, and conferences. The descriptive analysis includes citation analysis and provides a typology of the leading...

Resumo O artigo analisa os fundamentos da estratégia nacional de desenvolvimento da China, que permitiram ao país se tornar um dos principais centros de gravidade da economia internacio-nal, em trajetória que promoveu diversos impactos nas demais economias e tem pressionado a reestruturação da agenda de desenvolvimento dos países a partir de uma no...

China’s Protocol of Accession to the World Trade Organization, signed on December 2001, allowed other country members to consider China as a Non-Market Economy (NME) until the end of 2016. The aim of this article is to answer the following question: Can the Market Economy Status (MES) Recognition be measured in its compliance? The proxy used for th...

The rise of emerging multinationals (EMNs) was a major phenomenon during the last decade (BCG, 2006; Wright, Filatotchev, Hoskisson and Peng, 2005). This rise partly explains the increase in foreign direct investment (FDI) outflows from emerging countries, which totaled US$457 billion in 2011, reaching the second-highest level ever recorded (UNCTAD...

PurposeThe purpose of this chapter is to demonstrate that, despite the extensive literature on firm-specific advantages (FSAs) and country-specific advantages (CSAs) produced since Rugman’s classic matrix (1981), little progress has been made in empirically operationalizing the second concept. Design/methodology/approachThrough a review of the inte...

Brazil is a rising BRICs economy and currently holds the sixth position in the ranking of the largest economies. In the past decade, Brazil has experienced an economic resurgence. As part of this boom, Brazilian multinational companies (BMNs) have emerged as leading economic players. In this paper, we draw attention to how the Brazilian development...

China’s current economic development depends heavily on its access to energy resources, and it is increasingly shaping Chinese Outward Foreign Direct Investment (OFDI) in a quest for resources located abroad. The aim of this paper is to answer the two following questions: How much did the Chinese global quest for energy drive its OFDI between 2005...

Purpose his paper aims to analyze how the Brazilian and Chinese outward foreign direct investment (OFDI) policies can contribute to the economic development of their home countries. Design/methodology The aforementioned objective is achieved through a comparative analysis of the Brazilian and Chinese OFDI policies within a new theoretical framewor...

The Chinese industrial policy as determinant of its "going global" strategy. China has experienced not only high rates of economic growth as well as an unprecedented competitive international insertion since the turn of the century. This process was not guided solely by market forces or influenced by Government intervention in the economy. Although...

Para muitos estudiosos da questao do trabalho na China, o fato do pais possuir grande oferta de mao de obra a baixos custos continuara sendo um fator determinante da maior competitividade e crescimento das empresas chinesas vis a vis suas similares internacionais. Este artigo busca qualificar e aprofundar o debate sobre a contribuicao do fator trab...

Traditionally, research on firm internationalization has focused its investigation on multinational companies (MNCs) from developed countries, predominantly American and European firms. Due to the dynamism of other emerging countries, new players have appeared in the global market. These new players have attracted an increasing interest among schol...

Most studies on the internationalization of firms from emerging markets emphasize their experiences, strategies and the main challenges faced in foreign markets. In this process, the instrumental role of governments is often neglected. Brazil and China are home of some of the largest and most competitive transnational companies from emerging market...

Siguiendo su propia trayectoria de desarrollo economico, China obtuvo un crecimiento medio del PIB de 9,6% entre 1979 y 2004, y mantiene el 60% de su poblacion en zonas rurales. En el inicio de los anos ochenta surgieron en estas zonas las Township and Village Enterprises (TVEs) -consideradas por varios estudiosos como el «motor del crecimiento» ec...

This paper summarizes the role that new technologies and government policies have played in the evolution of the biofuels industry in Brazil and East Asia. It documents the factors that contributed to Brazil, China, Japan, and South Korea becoming producers and consumers of biofuels, as well as the extent to which this energy source has been effect...

Este trabalho apresenta as perspectivas latino-americanas e asiáticas na emergente indústria dos biocombustiveis. As possibilidades brasileiras de participação na indústria e no comércio internacional de etanol e de biodiesel são discutidas. Uma questão sobre os possíveis parceiros "estratégicos" do Brasil neste setor é levantada: os enormes mercad...

This paper presents Latin American and Asian perspectives on the biofuels emerging industry. The Brazilian's possibilities of participation on this industry evolution and the involvement on the world trade for ethanol and biodiesel are discussed. Also, an investigation about who will be the main "strategic" partners of Brazil in this sector is made...

En los últimos 15 años, posiblemente como reflejo del gran dinamismo económico del Este Asiático, se ha firmado un gran número de acuerdos bilaterales con Brasil. Este dinamismo puede reestructurar las relaciones del continente latinoamericano con las demás economías orientales. En este sentido, el presente texto revisa la trayectoria de las relaci...

Origins and development of Chinese Township and Village Enterprises. Township and Village Enterprises (TVEs) performed an important role during China?s rapid economic development. Based on a review of the recent literature on these "engines of growth", this study characterizes TVEs and their contribution to China?s development trajectory. It draws...

A análise das relações Brasil e Ásia constata a existência de certos esforços para um relacionamento mais consistente e abrangente entre ambos, seja no âmbito político, econômico e acadêmico. Entretanto, a taxa de intercâmbio entre eles ainda permanece muito aquém do desejável. Assim, discute-se perspectivas e possibilidades de crescimento de tal r...

The analysis of the relations Brazil-Asia shows the existence of certain efforts towards a relationship more consistent and wider among both, politically, economically and academically. However, the exchange rate among them is still way below the desirable. Therefore, the perspectives and the possibilities of growth of such relationship among Brazi...

Quem disse que são as inovações mercadológicas que movem o mundo? Cientista política defende que, no setor das invenções, muitas vezes valem mais as regras de mercado e a visão dos homens de negócio.

Após a crise financeira de 1998, a Coréia do Sul promove ampla reestruturação de sua política econômica e de seus conglomerados, os chaebols. Retorna às elevadas taxas de crescimento do PIB e salda antecipadamente suas dívidas com o Fundo Monetário Internacional. A experiência sul-coreana prova que existem oportunidades de expansão mesmo em situaçõ...

Grupos empresariais e não empresas isoladas caracterizam melhor o ambiente de negócios japonês e dão a base para o entendimento de sua administração e do seu mercado de trabalho.

A "estrutura de castelos" das empresas japonesas refletem vários aspectos culturais e administrativos da sociedade japonesa.

Organizational and cultural Japanese characteristics and the development of more effective job doing.

This bibliographical revision comprehends the literature about Japan in both administrative and economic areas. lt tries to be enclosed by emphasizing some of the more important texts into each detached thematic subarea. Under another aspect, the user bibliographical references are well-known by Western world. The thematic area of this revision is...

Resumo Com a maior abertura comercial e financeira dos anos 90, tanto na Coréia do Sul quanto no Brasil, o relacionamento bilateral entre os dois países ganhou maior dinamismo e importância. Assim, o presente texto, primeiramente aborda o crescimento das relações econômicas e financeiras e na seqüência, descreve, a partir de depoimentos de dirigent...